article thumbnail

Why Emotion is the Most Important Customer Experience Metric

Retail TouchPoints

Whether its the frustration of being stuck in a middle seat on a long flight, the excitement of waiting hours to taste a special meal, the thrill of getting access to a limited-edition sneaker or the satisfaction of discovering the perfect vacation while browsing late at night, emotions drive all interactions that customers have with brands.

article thumbnail

Kroger Deploys RFID to Improve Inventory Visibility, Beginning in the Bakery

Retail TouchPoints

“With this collaboration, we are committed to Kroger’s initiatives to optimize associate time, reduce waste from overproduction and ultimately deliver a uniquely valuable customer experience,” said Julie Varga, VP and General Manager of Identification Solutions at Avery Dennison in a statement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Pragmatic Guide to Building a Global Retail and Ecommerce Content Strategy

Retail TouchPoints

In the highly competitive world of retail and ecommerce, brands must deliver personalized and relevant customer experiences to stay ahead. The ability to strategically allocate limited content customization budgets can be the difference between gaining a competitive edge and falling behind.

article thumbnail

How Emotional Insights Transform Your CX Strategy

Retail TouchPoints

Similarly, creating a meaningful customer experience begins with a map a tool to visualize the entire journey, from initial awareness to post-purchase interactions. Customer journey mapping (CJM) is widely used in retail to analyze and plan touch points before, during and after purchase.

article thumbnail

eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

Industry experts Jennifer Wright and Nick Barron will focus on elevating the experiences that customers demand - meeting them wherever they are, with personalized interactions that leave a lasting impression.

article thumbnail

Five Trends Poised to Shape the Future of Digital Experiences in 2025

Retail TouchPoints

As digital experiences have evolved over the past few years, personalization and emotional connection have become central to customer engagement strategy for companies. Customer Experience Index (CX Index ) rankings , only 3% of companies are currently customer-obsessed and put their customers needs front and center.

Consumer 304
article thumbnail

3 Realities Shaping the Future of B2B Ecommerce

Retail TouchPoints

These two realities are converging and inspiring manufacturers, wholesalers and mass marketplaces alike to modernize their tech stacks and implement more robust customer experiences that are more aligned with modern B2C behaviors. Want to learn more?

article thumbnail

How Ambitious Brands Are Leveraging Composable Commerce

Business models have been slow to adapt to the shift to digital commerce, leaving brands to struggle to match customer experiences to the changing retail landscape. A composable commerce stack enables brands to take control of their omnichannel journeys, accelerating their ability to innovate customer experiences and commercial models.

article thumbnail

Elevate Your Business for an Unforgettable Holiday Season

From optimizing your website and running targeted marketing campaigns to enhancing customer experiences, this guide covers everything you need to maximize holiday sales and keep customers coming back. The holiday season is a crucial time for businesses, and the right strategies can make all the difference.

article thumbnail

Modernizing the Frontend Experience on Salesforce Commerce Cloud

Explore how advanced search, content management, and payments integrations can give business users on Salesforce B2C Commerce greater control and agility, accelerate your digital roadmap, improve your site speed, and enhance your customer experiences. Modernizing your commerce experience doesn’t have to mean starting over.

article thumbnail

The AI Revolution: Harnessing AI for Business Growth

In this guide, we explore how businesses of all sizes can leverage AI-powered tools to boost efficiency, enhance customer experiences, and gain a competitive edge. From automating tasks to providing deep insights, AI is reshaping industries and creating new opportunities for growth.

article thumbnail

How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail. You'll learn to: Utilize tech enhancements for a flexible digital approach.

article thumbnail

Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Uncover gaps and strengthen your foundation for AI-driven efficiencies that streamline operations and elevate customer experiences. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point. Download the model, share it with your team, and take the first step toward impactful AI adoption today.

article thumbnail

From Rigid To Resilient: Why Enterprises Need Modular Commerce Now

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

💸 Drive Growth & Efficiency: How a flexible commerce stack enhances operations and customer experience. . ⚠️ Modernization Mistakes to Avoid: Why waiting to modernize could limit growth—and how to navigate change effectively.

article thumbnail

Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. Orium's Data & AI Maturity Model offers a clear starting point.