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If Rich gives Georganne a gift from your store she may like it, but it probably won’t bring her in to shop. Cross-merchandise products to increase your average sale. BE READY FOR RETURNS Post your return and exchange policy behind the counter, on your website and on any promotion materials. And push gift cards!
To ensure you’re getting the best returns on your retail space and maximizing SKU productivity, periodic audits and resets are essential. For example, holiday shopping calls for specialized displays that feature the hottest items in prominent places. Consider Cross-Merchandising Opportunities.
When implemented successfully, effective merchandising can lead to increased sales, enhanced brand perception, and an improved shopping experience for customers. The impact on sales is a primary reason for the importance of effective merchandising.
BOPIS (Buy Online Pickup In Store) and curbside pickup will continue to expected standards of operation because customers love the ease of shopping. Add additional conveniences such as personal shopping services, both in person and virtually, and your store will stand out among competitors. Crossmerchandise everywhere.
2020 Dates to Remember: This year Black Friday is on November 27, Cyber Monday is November 30, Small Business Saturday is November 28, and the biggest shopping day of the holiday season will be December 19, the Saturday before Christmas. Of course, your store will be open for shopping with real money after the auction ends.
Remember, its job is to transition customers from whatever they were doing outside of your store and refocus them on shopping. People don’t start thinking about merchandise until they are at least 5-10’ inside the door, this means that the baskets and signs and samples that fall within the decompression zone will e missed.
Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Cross-merchandising – placing items together that complement one another – is another strong technique to embrace. Use it to feature merchandise you want every shopper to see.
This year start your Golden Quarter planning now: 2022 Dates to Remember This year Black Friday is on November 25, Small Business Saturday is November 26, Cyber Monday is November 28, and the biggest shopping day of the holiday season will be December 17, the Saturday before Christmas. People tend to stop shopping once their hands are full.
Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Cross-merchandising – placing items together that complement one another – is another strong technique to embrace. Use it to feature merchandise you want every shopper to see.
How people are shopping is changing and how that affects brick and mortar still remains to be seen a bit. How do they have that experiential type of shopping activity and how that might be changing? Tom: Yes, I think we’re going to return to that a couple of times this morning about what the shopper sees.
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