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If the goal is to get maximum exposure of a new product in-store, the planogram should reflect that. That means rearranging the category to promote the new product. Electronics and appliances may happen at a much lower frequency, as those products tend to have less seasonality outside of holiday promotions.
Effective merchandising plays a vital role in retail businesses, directly influencing sales and customer satisfaction. This process involves presenting products strategically to encourage purchases, encompassing aspects such as product placement, display design, pricing strategies, and promotional activities.
Product merchandising is a critical component of retail operations, focusing on the strategic presentation and promotion of goods to stimulate customer interest and drive sales. Beyond its impact on sales, product merchandising plays a crucial role in inventory management.
It’s all about forecasting demand and meeting it with the best product selection, promotions, branding, and storelayouts. Can you identify your most valuable customer segment from last season for an extra promotional push this season? Consider Complementary Items for CrossMerchandising.
Strategic product placement on shelves and displays can draw attention to specific items, promote new arrivals, or emphasize seasonal promotions. For example, high-traffic areas near the entrance or checkout counters are ideal for showcasing new arrivals or promotional items to capture customer attention.
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