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Most brands and retailers have some degree of visual merchandising already. But if you’re looking to improve yours, how can you start applying different merchandising techniques to your point-of-sale locations? In this section, we’ll consider a few types of visual merchandising and how they can be used. Mannequins.
Effective merchandising plays a vital role in retail businesses, directly influencing sales and customer satisfaction. This process involves presenting products strategically to encourage purchases, encompassing aspects such as product placement, display design, pricing strategies, and promotional activities.
Most brands and retailers have some degree of visual merchandising already. But if you’re looking to improve yours, how can you start applying different merchandising techniques to your point-of-sale locations? In this section, we’ll consider a few types of visual merchandising and how they can be used. Mannequins.
Instead, talk about how it increases the basket average of the store when cross-merchandised next to the cocktail snacks. If your product comes in holiday-themed packaging or can be positioned as a stocking stuffer, make sure to highlight how well it does on a themed display, or how it’s perfect at the point-of-sale.
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