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Most brands and retailers have some degree of visual merchandising already. But if you’re looking to improve yours, how can you start applying different merchandising techniques to your point-of-sale locations? In this section, we’ll consider a few types of visual merchandising and how they can be used.
Most brands and retailers have some degree of visual merchandising already. But if you’re looking to improve yours, how can you start applying different merchandising techniques to your point-of-sale locations? In this section, we’ll consider a few types of visual merchandising and how they can be used.
Retailers can stimulate impulse purchases and boost overall sales by strategically positioning products in high-traffic areas, creating visually appealing displays, and implementing cross-merchandising techniques. Another benefit of cross-merchandising is its ability to introduce customers to new products or product categories.
Instead, talk about how it increases the basket average of the store when cross-merchandised next to the cocktail snacks. If your product comes in holiday-themed packaging or can be positioned as a stocking stuffer, make sure to highlight how well it does on a themed display, or how it’s perfect at the point-of-sale.
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