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Assortment planning in the age of eCommerce is a tricky business. In this article, we’ll look at what assortment planning is and how you can do it effectively. What is Assortment Planning? In retail, assortment planning is the process of determining the right products and right quantities to meet consumer demand.
Category resets have some overlap with assortment planning , which is determining the best products and quantities to meet consumer demand. Emphasize Visual Merchandising. Visual merchandising is the process of designing storelayouts and displaying merchandise on shelves with the goal of engaging shoppers and boosting sales.
The Target Syndrome Think about the last time you shopped at a Target store. Chances are, even if you went in to buy a bottle of glass cleaner you spent at least $50 on things you hadn’t planned on purchasing. We call this “The Target Syndrome” because it doesn’t happen in other big box stores. How much did you spend?
By strategically planning the placement, design, and presentation of shelves and displays, retailers can create an engaging environment that drives sales and leaves a lasting impression on customers. In conclusion, utilizing space and layout effectively within a retail environment is essential for maximizing sales potential.
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