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It’s December, so we know that you have already made a list and checked it twice, but here’s a refresher, just in case… EVENTS ARE ESSENTIAL Customers need a reason to visit your store so plan on having at least one major and two minor in-store events in December. Cross-merchandise products to increase your average sale.
You can create a shopping situation where consumers feel like they have something to win if they buy, either literally, through sales and promotions, or figuratively, by positioning the purchase as “retail therapy.” Get their email address and send them your newsletter, promotions, deals, limited-time offers, and more.
Assortment planning in the age of eCommerce is a tricky business. In this article, we’ll look at what assortment planning is and how you can do it effectively. What is Assortment Planning? In retail, assortment planning is the process of determining the right products and right quantities to meet consumer demand.
Category resets have some overlap with assortment planning , which is determining the best products and quantities to meet consumer demand. That means rearranging the category to promote the new product. Start planning for these resets as soon as possible so you can transform your store in a way that best matches the season.
For store owners and sales associates alike, it can be rather daunting to come up with a retail floor plan. However, merchandising does not have to become chaotic. This is a subtle way to promote, complete a look, and help your store make sales without having to lift a finger. Slatwall Merchandisers.
Window displays are endlessly flexible and can be used in many different ways to convey valuable messaging about new products and promotions. Your merchandising strategy should take all of this into account when planning the visual display of your stores and digital channels. Find Opportunities to Cross-Merchandise.
Planograms and commitments from retailers are a great start, but things hardly ever go according to plan. Managing Physical Share with a focus to grow your share of items within the category at a specific retailer and location can quickly promote your dollar share. Do You Know What Locations In-Store Promote The Greatest Lift?
Window displays are endlessly flexible and can be used in many different ways to convey valuable messaging about new products and promotions. Your merchandising strategy should take all of this into account when planning the visual display of your stores and digital channels. Find Opportunities to Cross-Merchandise.
Making the Golden Quarter work for you requires careful planning that, but even if you haven’t laid the groundwork for a big finish throughout the year, you can still reap the benefits of a solid holiday season. This year consider the following in your Golden Quarter planning: 1. Both of these retailers offer good plans.
Strategic product placement on shelves and displays can draw attention to specific items, promote new arrivals, or emphasize seasonal promotions. For example, high-traffic areas near the entrance or checkout counters are ideal for showcasing new arrivals or promotional items to capture customer attention.
And while we can’t make the days longer, we can help with the tools necessary to help you plan your visual merchandising. One thing that has stuck with us from those days is that it takes time and preparation to build a themed experience each month, and that a plan of action is necessary to make it happen.
While we can’t make the days longer, we can help with the tools necessary to help you plan your visual merchandising, the big part of your store that keeps shoppers interested. Consider the following areas in planning your displays. More often if you have multiple themes planned for that month.
Making the Golden Quarter work for you requires careful planning. Plan a monthly sales goal and set daily targets for sales, and even for specific products. It just makes sense to have a plan of action. Include after-holiday plans too, including required floor moves and décor that needs to come down. It’s almost here.
Crossmerchandise everywhere. Discuss products, policies, promotions – anything store associates need to know that day. Do not confuse a major event with something that takes a long time to plan. Minor events draw customers to your store but should not take a lot of time to plan or implement. Toot your own horn.
Understanding things like pricing, of course, we talked about blocking and all that a bit and then promotions and discounts all those types of things. Hopefully, all of you on the phone have recently or are planning to grill out soon as we get towards the end of the season. How are the competitors? Share shelf, how does this look?
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