Retail Adventures

DECEMBER 1, 2024

If Rich gives Georganne a gift from your store she may like it, but it probably won’t bring her in to shop. Cross-merchandise products to increase your average sale. Try to save the sale by politely encouraging an exchange first: “I will be happy to hold your item here at the cashwrap while you shop.” And push gift cards!

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Markdowns Cross Merchandising Returns Checkout 52

Retail Adventures

DECEMBER 1, 2020

Because we know that October and November were incredibly busy months, but we also know that the last 24 days of shopping before Christmas is time to kick it into high gear. If you have to do pre-Christmas markdowns do it while the sales floor continues to be busy with shoppers. Markdowns allow you to maximize your invested dollars.

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Markdowns Cross Merchandising Promotions Shopping 98

Retail Adventures

AUGUST 16, 2022

This year start your Golden Quarter planning now: 2022 Dates to Remember This year Black Friday is on November 25, Small Business Saturday is November 26, Cyber Monday is November 28, and the biggest shopping day of the holiday season will be December 17, the Saturday before Christmas. People tend to stop shopping once their hands are full.

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Markdowns Advertising Planning Cross Merchandising 52

Retail Adventures

OCTOBER 22, 2020

2020 Dates to Remember: This year Black Friday is on November 27, Cyber Monday is November 30, Small Business Saturday is November 28, and the biggest shopping day of the holiday season will be December 19, the Saturday before Christmas. Of course, your store will be open for shopping with real money after the auction ends.

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Markdowns Advertising Planning Cross Merchandising 98

Retail Adventures

JANUARY 1, 2024

Remember, its job is to transition customers from whatever they were doing outside of your store and refocus them on shopping. People don’t start thinking about merchandise until they are at least 5-10’ inside the door, this means that the baskets and signs and samples that fall within the decompression zone will e missed.

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Promotions Returns Cross Merchandising Markdowns 52

Retail Adventures

AUGUST 25, 2021

BOPIS (Buy Online Pickup In Store) and curbside pickup will continue to expected standards of operation because customers love the ease of shopping. Add additional conveniences such as personal shopping services, both in person and virtually, and your store will stand out among competitors. Cross merchandise everywhere.

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Returns Cross Merchandising Promotions Marketing 83