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Cross-merchandise products to increase your average sale. Have copies to hand out in-store, feature your lists on your website, in your marketing, social medias, ads and promotions. BE READY FOR RETURNS Post your return and exchange policy behind the counter, on your website and on any promotion materials.
Begin at the front door You want your sales floor to scream Christmas when shoppers enter and the perfect place to set the tone is on your Speed Bumps; the displays that stop shoppers and give them a taste of what they can expect to find merchandise-wise as they shop your store. Markdowns allow you to maximize your invested dollars.
These small fixtures – we like stacking tables – are used to stop shoppers by offering new and exciting merchandise that is irresistible. Load your Speed Bump displays with gift ideas and pre-wrapped gifts, and cross-merchandise whenever you can. Be prepared for markdowns and returns.
Crossmerchandise everywhere. Discuss products, policies, promotions – anything and everything store associates need to know that day. Don’t wait too long to take a markdown. Merchandise that isn’t selling doesn’t do you any good collecting dust on a shelf. Make sure each speed bump tells a product story.
We’re talking Non-Stop Traffic-Building, Profit-Producing, Attention-Grabbing, Sales-Generating, Competition-Miffing, Customer-Winning Retail Events and Promotions™ like our Guys Night Out, The 12 Days of Christmas, 50% Off Coupon Event, the previously mentioned Create Your Own Coupon Sale and Cash Register Receipt Auction.
Crossmerchandise everywhere. Discuss products, policies, promotions – anything store associates need to know that day. Don’t wait too long to take a markdown. Merchandise that isn’t selling doesn’t do you any good collecting dust on a shelf. Create a marketing and promotions calendar for each month of 2024.
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