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It’s December, so we know that you have already made a list and checked it twice, but here’s a refresher, just in case… EVENTS ARE ESSENTIAL Customers need a reason to visit your store so plan on having at least one major and two minor in-store events in December. Cross-merchandise products to increase your average sale.
Making the Golden Quarter work for you requires careful planning that, but even if you haven’t laid the groundwork for a big finish throughout the year, you can still reap the benefits of a solid holiday season. This year consider the following in your Golden Quarter planning: 1. Both of these retailers offer good plans.
Making the Golden Quarter work for you requires careful planning. Plan a monthly sales goal and set daily targets for sales, and even for specific products. It just makes sense to have a plan of action. Include after-holiday plans too, including required floor moves and décor that needs to come down. It’s almost here.
Crossmerchandise everywhere. Don’t wait too long to take a markdown. Merchandise that isn’t selling doesn’t do you any good collecting dust on a shelf. Do not confuse a major event with something that takes a long time to plan. Use small fixtures or stacking tables to group irresistible products together.
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