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Ideal for small objects such as toiletries, socks, gloves, earbuds, and bath sets, acrylic slatwall trays offer a wonderful cross-merchandising opportunity to highlight smaller products that would otherwise be passed up or shuffled around in the mix of your store. Slatwall Merchandisers. Acrylic Slatwall Trays.
Product merchandising is a critical component of retail operations, focusing on the strategic presentation and promotion of goods to stimulate customer interest and drive sales. Beyond its impact on sales, product merchandising plays a crucial role in inventory management.
Managing Physical Share with a focus to grow your share of items within the category at a specific retailer and location can quickly promote your dollar share. If you are like many CPG manufacturers, trade promotions are likely your largest marketing expenditure, and with good reason. 3: Analyze Your Display Effectiveness.
Most brands and retailers have some degree of visual merchandising already. But if you’re looking to improve yours, how can you start applying different merchandising techniques to your point-of-sale locations? In this section, we’ll consider a few types of visual merchandising and how they can be used. Mannequins.
She also boosts interest in toys by promoting on Instagram and Facebook, which Banta cited as her main source of advertising. The nipple balm I keep over by the kids’ clothes, and I cross-merchandise them between our maternity clothing side and children’s clothing.”. We always cross-merchandise everything.
It’s simpler for them to keep their heads down and quickly locate the product they came in for. The purpose of visual merchandising is to draw in and engage customers, so that they might make purchases. Most brands and retailers have some degree of visual merchandising already. Find Opportunities to Cross-Merchandise.
Place carts and baskets in key locations throughout the sales floor, not just near the door. These small fixtures – we like stacking tables – are used to stop shoppers by offering new and exciting merchandise that is irresistible. Spinner racks located near the cash wrap work, too. Add a sign recommending gift cards.
Well-designed shelving and displays create an inviting atmosphere that encourages customers to explore and interact with merchandise. They also facilitate easy product location and access, making shopping more convenient and enjoyable. This approach not only increases product visibility but also influences customer purchasing behavior.
Theme: Choose a monthly theme or one for each in-store event or promotion. Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Cross-merchandising – placing items together that complement one another – is another strong technique to embrace.
This is especially important if your store is located in an area where people tend to walk, and areas populated with restaurants and bars. Crossmerchandise everywhere. Discuss products, policies, promotions – anything and everything store associates need to know that day. Light your window displays at night.
Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Cross-merchandising – placing items together that complement one another – is another strong technique to embrace. Use it to feature merchandise you want every shopper to see.
We’re talking Non-Stop Traffic-Building, Profit-Producing, Attention-Grabbing, Sales-Generating, Competition-Miffing, Customer-Winning Retail Events and Promotions™ like our Guys Night Out, The 12 Days of Christmas, 50% Off Coupon Event, the previously mentioned Create Your Own Coupon Sale and Cash Register Receipt Auction.
While some retail locations are shutting down, others are surviving. It might be available, but is the correct display in the correct location in the correct number of stores that’s been agreed upon? Location and inventory first and foremost. We can control to some extent location and inventory. Others are thriving.
This is especially important if your store is located in an area where people tend to walk, and areas populated with restaurants and bars. Crossmerchandise everywhere. Discuss products, policies, promotions – anything store associates need to know that day. Light your window displays at night. Toot your own horn.
The goal is to get you to walk past promotional goods you didn’t realize you needed first. That’s no way to shop, displays should encourage customers to touch the merchandise. Set your displays so customers interact with the items, and employ cross-merchandising so they pick up product hadn’t originally intended to buy.
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