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Mango, a Spanish clothing design and manufacturing company founded in Barcelona, Spain, now has locations all over the world. Here, red catches the eye and then becomes a backdrop to the fashions. This location, part of the Bowery Bay Shops, a 15,000 square foot retail space in the newly remodeled LaGuardia Airport, is a stunner.
Ideal for small objects such as toiletries, socks, gloves, earbuds, and bath sets, acrylic slatwall trays offer a wonderful cross-merchandising opportunity to highlight smaller products that would otherwise be passed up or shuffled around in the mix of your store. Acrylic Slatwall Trays.
Most brands and retailers have some degree of visual merchandising already. But if you’re looking to improve yours, how can you start applying different merchandising techniques to your point-of-sale locations? In this section, we’ll consider a few types of visual merchandising and how they can be used. Tell a Story.
It’s simpler for them to keep their heads down and quickly locate the product they came in for. The purpose of visual merchandising is to draw in and engage customers, so that they might make purchases. Most brands and retailers have some degree of visual merchandising already. Find Opportunities to Cross-Merchandise.
The nipple balm I keep over by the kids’ clothes, and I cross-merchandise them between our maternity clothing side and children’s clothing.”. I expected it to be slow, but between advertising and my location, the fact that I’m the only type of store like this in the area, things were slow, but that helped.
Buyers love Las Vegas Market for the total cross-merchandise buying from must-have lines,” Bob Maricich, International Market Centers (IMC) CEO, said in a press release. The Gift & Home Temporaries (located in The Expo at World Market Center Las Vegas, adjacent to Building C) are open Sunday, July 24 – Wednesday, July 27.
These things start outside of your front door – sometimes even in the parking lot if your store is free-standing or located in a strip center – and continue throughout the sales floor. Merchandise the basics toward the rear of the store so shoppers have to walk past fashion and seasonal merchandise to get to them.
The word “eclectic” has been used to describe all sorts of things but perhaps its best use is to describe Leon & Lulu , Mary Liz Curtin’s wonderfully kinetic store located in Clawson, Michigan. Located in the adjacent former Clawson movie theater, the building was a derelict mess. Everything had to be renovated and restored.
While some retail locations are shutting down, others are surviving. It might be available, but is the correct display in the correct location in the correct number of stores that’s been agreed upon? Location and inventory first and foremost. We can control to some extent location and inventory. Others are thriving.
This is especially important if your store is located in an area where people tend to walk, and areas populated with restaurants and bars. Crossmerchandise everywhere. Now, potential customers can easily get in touch or check your website even when your store isn’t open for business. Light your window displays at night.
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