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Here, red catches the eye and then becomes a backdrop to the fashions. Speed bumps create the perception of what shoppers can expect while perusing your sales floor, so use them to feature new arrivals, cross-merchandise with related items, and to tell product stories. Note the cluster of three mannequins.
Fashion retailers like Rebecca Minkoff are using these technologies in-store, while home goods retailers like Wayfair have a mobile AR app that lets you choose designs and see how they look in your room in real-time. Are they trying to stay on the cutting edge of the latest fashion trends? Find Opportunities to Cross-Merchandise.
By understanding what consumers are looking for, you can present the most desired items so they’re impossible to miss, with cross-merchandising and bundles to make them more appealing. Consider Cross-Merchandising Opportunities.
Ideal for small objects such as toiletries, socks, gloves, earbuds, and bath sets, acrylic slatwall trays offer a wonderful cross-merchandising opportunity to highlight smaller products that would otherwise be passed up or shuffled around in the mix of your store. Acrylic Slatwall Trays.
The nipple balm I keep over by the kids’ clothes, and I cross-merchandise them between our maternity clothing side and children’s clothing.”. As easy as it is to build a website now, there is no reason to sit on old- fashioned, cookie-cutter websites anymore. Encouraging add-on sales means cross-merchandising for Bennett. “We
Retailers can stimulate impulse purchases and boost overall sales by strategically positioning products in high-traffic areas, creating visually appealing displays, and implementing cross-merchandising techniques. Another benefit of cross-merchandising is its ability to introduce customers to new products or product categories.
Fashion retailers like Rebecca Minkoff are using these technologies in-store , while home goods retailers like Wayfair have a mobile AR app that lets you choose designs and see how they look in your space in real-time. Are they trying to stay on the cutting edge of the latest fashion trends? Find Opportunities to Cross-Merchandise.
Beyond the merchandising itself, assortment planning also refers to optimizing a store’s visual merchandising, layout, and the placement of the products. It can happen quarterly, monthly, or with the seasons, as it does in fashion retailing. Consider Complementary Items for CrossMerchandising.
Buyers love Las Vegas Market for the total cross-merchandise buying from must-have lines,” Bob Maricich, International Market Centers (IMC) CEO, said in a press release. Taking place July 24-28 at the World Market Center in Las Vegas, this market offers buyers, designers, and exhibitors a compelling market experience.
Merchandise the basics toward the rear of the store so shoppers have to walk past fashion and seasonal merchandise to get to them. Items here should be merchandised with particular care. Create a focal point using small nesting tables that are cross-merchandised with attractive groupings of related products.
Cross-merchandising is utilized only at the front of the store. The rest of the sales floor merchandises categories all in one place. And since there were multiple clothing changes required, she traveled in a van, AKA mobile fitting room. You could spend hours getting lost in this store. Looking for a purse?
Crossmerchandise everywhere. A class, trunk or fashion show can be a big undertaking, but it’s not a major event unless it attracts potential customers who come to watch and buy something while they’re there. These important displays are the customers’ first impression of the store upon entering.
“Have you done cross-merchandising surveys with Wiser to quantify the most effective categories to partner by category?” Phil: Another question that came in. I think this is really for both of you. ” Tom: Yes.
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