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The ultimate role of the visual merchandiser, then, is to design spaces that combine the unique selling points of the individual products and the overall brand aesthetic in a way that communicates the value of each item and the brand as a whole. Most brands and retailers have some degree of visual merchandising already.
Once this has been determined, the ultimate role of the visual merchandiser is to design spaces that combine the unique selling points of the individual products and the overall brand aesthetic in a way that communicates the value of each item and the brand as a whole. Find Opportunities to Cross-Merchandise.
Retailers can stimulate impulse purchases and boost overall sales by strategically positioning products in high-traffic areas, creating visually appealing displays, and implementing cross-merchandising techniques. Another benefit of cross-merchandising is its ability to introduce customers to new products or product categories.
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Cross Merchandising 
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