Wiser
MAY 14, 2020
The ultimate role of the visual merchandiser, then, is to design spaces that combine the unique selling points of the individual products and the overall brand aesthetic in a way that communicates the value of each item and the brand as a whole. Even the kind of music you play in your stores says something about the merchandise and the brand.
CJ Retail Solutions
AUGUST 11, 2024
Retailers can stimulate impulse purchases and boost overall sales by strategically positioning products in high-traffic areas, creating visually appealing displays, and implementing cross-merchandising techniques. Another benefit of cross-merchandising is its ability to introduce customers to new products or product categories.
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CJ Retail Solutions
AUGUST 8, 2024
Understanding your target audience is essential for creating a merchandising strategy that resonates with their preferences and needs. An eye-catching display can capture the attention of customers and encourage them to make a purchase.
Wiser
SEPTEMBER 12, 2022
Once this has been determined, the ultimate role of the visual merchandiser is to design spaces that combine the unique selling points of the individual products and the overall brand aesthetic in a way that communicates the value of each item and the brand as a whole. Find Opportunities to Cross-Merchandise.
CJ Retail Solutions
JULY 27, 2024
They serve multiple purposes beyond simply storing and showcasing products, acting as powerful tools for driving sales and enhancing the customer experience. When thoughtfully designed and organized, they can improve the overall shopping experience, increase customer engagement, and boost sales.
Retail Adventures
NOVEMBER 4, 2024
Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Cross-merchandising – placing items together that complement one another – is another strong technique to embrace. It’s also the best-selling area for adult shoppers.
Retail Adventures
JANUARY 27, 2022
Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Cross-merchandising – placing items together that complement one another – is another strong technique to embrace. Remember that eye level – 4’-5’4” from the floor – is buy level.
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