Inside Retail

DECEMBER 4, 2024

Their [Prada Group] goal is to have a presence where shoppers are, and for younger consumers, this might be Snapchat,” Mansfield said. Marc Jacobs, earlier this year attracted alot of attention through its quirky TikTok campaign targeted at a younger Gen Z demographic. “But I think not.”

Fashion 277

Fashion Target Market Marketing Promotions 277

Retail Focus

NOVEMBER 21, 2024

The vaping industry has seen a lot of growth over the years, driven by evolving consumer preferences, regulatory changes, and advancements in technology. For vape juice brands, staying competitive in the retail market requires a deep understanding of the latest trends influencing sales.

Retail Trends 130

Retail Trends Target Market Consumer Advertising 130

Inside Retail

JULY 20, 2023

For medium-to-large retailers, it’s mission-critical to understand the dynamics between consumers and the brands they love. It’s only when retailers can successfully align their value propositions with the desires and preferences of their core consumer base that they can forge deeper connections with customers and foster true brand loyalty.

Consumer 246

Consumer Target Market Customer Experience Shopping 246

Retail Focus

JANUARY 14, 2025

Unfortunately, in-store music can sometimes be an afterthought despite its huge potential for connection with consumers. M-Lab is set to put those challenges to rest, offering tracks created through an advanced AI process.

Target Market 147

Target Market Fashion Marketing Consumer 147

Inside Retail

JUNE 28, 2023

Asic made the interim orders to protect consumers from acquiring pet insurance products that may not be consistent with their objectives, financial situation or needs,” the regulator said in a statement. Where firms are not doing the right thing, Asic can take quick action under DDO to disrupt poor conduct and prevent potential consumer harm.”

Target Market 246

Target Market Consumer Marketing 246

Inside Retail

APRIL 25, 2024

Asic said the credit arrangements are not suitable for consumers in the target market as they are inconsistent with their financial situation, putting them at risk of financial hardship. Coral Coast targeted First Nations consumers who received Centrelink payments.

Payment Services 297

Payment Services Target Market Store Operations Location 297

Inside Retail

OCTOBER 1, 2024

The regulator is concerned that Indy-C does not assess consumers’ needs or financial capacity before the credit facility is distributed to them. Asic is working with financial counsellors in Katherine to understand the breadth of this issue and the circumstances of consumers.

Target Market 260

Target Market Consumer Marketing Accessories 260

Inside Retail

AUGUST 27, 2024

The draft reforms require mandatory notification to the Australian Competition & Consumer Commission (ACCC) for all mergers and acquisitions valued at $35 million and above, including shopping centre transactions.

Shopping 274

Shopping Target Market Marketing Consumer 274

Inside Retail

MARCH 12, 2025

Consumers do not just buy products; they buy with emotion and the stories that surround those emotions. The role of storytelling in retail success Consumers are always naturally drawn to brands that align with their own values, beliefs, desires and aspirations. So, how does narrative shape consumer behaviour?

Customer Experience 130

Customer Experience Consumer Marketing Boutique 130

Inside Retail

OCTOBER 22, 2024

Five months before launching in Australia, the business focused on gaining a deep understanding of Australian consumers and the trends, desires and purchasing habits of its tween to late-teen target market. A key insight that emerged from our research is that Australian consumers want ‘skincare to be easy’,” Richards said.

Marketing 130

Marketing Target Market Shipping Consumer 130

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. How to Take Consumer Engagement and LTV to New Levels. Listen to the session on demand. Listen to the session on demand.

Consumer 189

Consumer Payment Services Fulfillment Advertising 189

Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

Promotions 146

Promotions Consumer Wholesale Advertising 146

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing.

Target Market 311

Target Market Marketing Consumer Customer Experience 311

Retail TouchPoints

AUGUST 3, 2022

Bureau of Labor Statistics Consumer Price Index (CPI), which is the highest rate in nearly 41 years. High inflation is weighing on shoppers’ budgets, with 62% expecting their living costs to increase even further over the next six months, according to data from Ernst & Young’s (EY) Future Consumer Index. Targeted marketing.

Target Market 311

Target Market Marketing Customer Experience Fashion 311

Inside Retail

SEPTEMBER 6, 2021

In August, Tucker joined Live Verdure, an ASX-listed plant-based food and supplement company that sells hemp-infused porridge, muesli, honey, protein powder, supplements and other wellness products under the direct-to-consumer (DTC) brand 13 Seeds. The target market for 8 Seeds is men and women with specific skin issues aged 30 and up.

Target Market 246

Target Market Wholesale Marketing Management 246

Inside Retail

JUNE 10, 2024

Premium sportswear brands are enjoying robust growth in China as they take to directly courting their main customers, posing yet another setback to megabrands Nike and Adidas as they grapple with local competitors in the $55 billion sportswear market. Adidas grew its China business by 8 per cent in its first quarter.

Target Market 246

Target Market Apparel Accounting Outdoor 246

Retail TouchPoints

JULY 16, 2021

As consumer habits and expectations continue to change toward cleaner, safer, accurate and hyper-personalized experiences — during and after the pandemic — retail is struggling to fulfill such on-demand productization and experiences safely and efficiently.

Fulfillment 328

Fulfillment Consumer Target Market Shipping 328

Inside Retail

APRIL 2, 2025

But he is now looking to broaden the brands product offering and target market with the announcement of a new name and a new womenswear capsule, alongside the launch of his AW25 collection. Australian designer Dylan Best earned a reputation for his brand Best Jumpers with its highly tailored unisex collections.

Fashion 130

Fashion Target Market Wholesale Marketing 130

Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do. Celebrating uniqueness.

Consumer 130

Consumer Target Market Visual Merchandising Kiosk 130

Retail TouchPoints

JULY 1, 2020

Consumers who used to frequent the gym migrated in droves to solutions like Peloton and MIRROR, and lululemon was wise to make a quick entry into this new world. And $1,500 is a steep hurdle, especially when the market is saturated with “certified trainers,” especially on YouTube. Following are excerpts from the discussion.

Target Market 278

Target Market Apparel Marketing Consumer 278

Inside Retail

NOVEMBER 25, 2024

With the evolution of retail media networks, brands and retailers are seizing the opportunity to shape consumer behaviour in real-time, using in-store touch points to elevate the shopping experience.

Promotions 130

Promotions Marketing Target Market Shopping 130

Retail TouchPoints

NOVEMBER 28, 2022

The Aii, which covers 186 companies across 20 industries, is based on results of a survey of more than 7,000 consumers for a shopper’s-eye view of which retailers are the most innovative. I think it also does a really good job of being able to integrate across different platforms and make it a seamless experience for the consumer. ”.

Department Stores 290

Department Stores Target Market Consumer Checkout 290

Retail TouchPoints

AUGUST 15, 2024

Since its founding in 2014, Boll & Branch has evolved from an online direct-to-consumer (DTC) business to a complete omnichannel organization that has a presence on Amazon , at major retailers like Bloomingdale’s and Nordstrom , as well as branded brick-and-mortar stores nationwide.

Management 263

Management Target Market Finance Fulfillment 263

Inside Retail

JUNE 29, 2023

The interim stop orders were revoked on late Thursday afternoon, following the insurers providing Asic with revised target market determinations (TMDs) that addressed Asic’s concerns,” a spokesperson told Inside Retail.

Target Market 241

Target Market Consumer Marketing ATS 241

Retail TouchPoints

OCTOBER 13, 2020

Today’s consumer is more educated than ever — and although they’re savvy about comparing prices and hunting down the best deal, that’s not the only reason they’re “window shopping.”. Whether they’re buying in-store or through an ecommerce platform, consumers will take the time to find brands that align with their personal values.

Beauty and Health 279

Beauty and Health Shipping Consumer Target Market 279

Retail TouchPoints

JANUARY 31, 2023

Almost a quarter of a century ago, a groundbreaking article in Harvard Business Review heralded the dawn of the “fourth stage economy” — one in which the spotlight would be shone directly on consumers’ expectations of immersive brand experiences. Instead, people desired meaningful experiences to create lasting memories. Take geolocation AR.

Consumer 305

Consumer Target Market Marketing Management 305

Retail TouchPoints

FEBRUARY 23, 2023

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns.

Marketing 358

Marketing Shopping Consumer Target Market 358

Retail TouchPoints

AUGUST 17, 2021

From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. Computer vision can track products that consumers remove from the shelves and place in their cart.

Checkout 306

Checkout Payment Services Customer Experience Inventory Management 306

Wiser

DECEMBER 22, 2020

Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. After all, these brands found success online by really understanding their target market and directly applying this to consumer marketing.

Consumer 122

Consumer Shipping Fulfillment Advertising 122

Retail TouchPoints

OCTOBER 13, 2022

As many direct-to-consumer brands are learning, there is no one-size-fits-all strategy for growth. After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. Luring Consumers with Experiential Brick-and-Mortar Stores.

Wholesale 299

Wholesale Consumer Clienteling Location 299

Inside Retail

MARCH 4, 2024

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

Beauty and Health 264

Beauty and Health Fashion Marketing Consumer 264

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Amplify insights through targeted surveys. This is because they’re short and snappy, meeting consumers’ demands for convenience and speed.

Marketing 278

Marketing Consumer Shopping Customer Experience 278

Retail TouchPoints

OCTOBER 2, 2023

Marketers had better figure out a plan fast, because Google has announced that, come January 2024, marketers will no longer be able to track browsing data via third-party cookies on the browser Chrome, by far the world’s most popular consumer browser option, with almost two-thirds of the market share.

Marketing 331

Marketing Advertising Target Market Consumer 331

Inside Retail

JANUARY 29, 2023

In its preliminary half-year results, JB Hi-Fi attributed record sales to strong consumer demand, and its well-executed promotional strategies during Boxing Day and Black Friday. It will be interesting to see if JB Hi-Fi can maintain growth, or if they have shifted consumer spending to these peak sales periods,” Dr Pallant told Inside Retail.

Promotions 246

Promotions Consumer Target Market Marketing 246

Retail TouchPoints

OCTOBER 20, 2021

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. consumers have changed stores, brands or the way they shop. For example, McKinsey found that 73% of U.S.

Sporting Goods 264

Sporting Goods Accounting Consumer Promotions 264

Inside Retail

FEBRUARY 20, 2024

Australia, like many other regions, is witnessing a significant shift in consumer behaviour, with e-commerce playing an increasingly integral role in the retail landscape. This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer.

Merchant Services 246

Merchant Services Payment Services Checkout Target Market 246

Retail TouchPoints

AUGUST 15, 2024

Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional target market. As people who didn’t grow up with video games now discover them alongside younger audiences, the potential consumer base for retail brands expands significantly.

Promotions 262

Promotions Marketing Target Market Consumer 262