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Nike to Double Down on DTC Following Q3 Gains, Plans Standalone Jordan Stores

Retail TouchPoints

Nike is pushing forward with its digitally focused direct-to-consumer strategy following a strong Q3, with plans to build “the marketplace of the future” and bring standalone Jordan stores to North America. The brand’s overall digital sales also increased 19% globally, while wholesale revenues were down by 1%.

Planning 284
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Q2 2021 Roundup: How Target, Macy’s and Foot Locker Harnessed Consumer Optimism

Retail TouchPoints

The spring and early summer was an optimistic time for many consumers who finally emerged from lockdowns looking to refresh their wardrobes and find items suited for smaller local outings during the warmer months. Retail rode strong into Q2 2021 as shoppers returned to stores even as digital sales remained elevated.

Consumer 326
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As DTC Business Wanes, Solo Brands Taps New President and CEO

Retail TouchPoints

Metz has more than 25 years of experience leading consumer and durable goods companies. ” Despite less-than-stellar sales for its direct business, Solo Brands has been seeing a hearty boost in its wholesale division. .” 15, 2024, when Christopher Metz, who most recently served as CEO of Vista Outdoor Inc.,

Outdoor 284
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Adidas Shifts to DTC-First Model, Plans to Double Ecommerce Sales by 2025

Retail TouchPoints

Buoyed by a return to growth in Q4 2020, Adidas has unveiled a new growth strategy that will transform the company into a direct-to-consumer-led business with an emphasis on sustainability. The move is in line with similar shifts made by competitor Nike, which is ditching wholesale accounts and beefing up its digital and DTC business as well.

Planning 227
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From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores

Retail TouchPoints

Now, Bogg Founder and CEO Kim Vaccarella is bringing the bag to even more consumers thanks to a new partnership with Target. We started doing trade shows and focused on wholesale. And we were very focused on finding ways to work with our wholesale partners, getting them bags for curbside pickup.

Wholesale 270
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Why HOKA Raced to Midtown for its First Global Flagship

Retail TouchPoints

In Deckers’ financial results, President and CEO Dave Powers reaffirmed that HOKA was one of its “most admired and well-positioned brands in the marketplace,” with a “robust innovation product pipeline designed to win with global consumers.” As in any community-driven store, the goal is to build relationships and foster loyalty.

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Can innovation help Nike maintain its market dominance?

Inside Retail

The bad news was that company CFO Mat Friend admitted that Nike fell short of its plan, telling investors on its June 27 conference call: “We experienced meaningful shifts in consumer traffic in key markets – particularly in Greater China, where brick-and-mortar traffic declined as much as double-digits versus prior year.”

Marketing 246