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The Post-COVID Store: How to Tap the Pent-Up Need for Interaction Without Sacrificing Safety

Retail TouchPoints

“The retailers that really invested in buy online, pick up in-store (BOPIS), shops-within-shops in larger footprint locations or even experiential retail — those retailers really started to thrive during this time,” said Joe Scaretta, Co-CEO and Founder of CS Hudson in an interview with Retail TouchPoints. Now consumers look for that.”.

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Three Design Tips for Fighting Shrink

Retail TouchPoints

Sadly, in addition to imagining how people will shop the store, designers need to think harder about how they might steal from it, too. That means asking questions like: What more can be done to deter theft using store layout, customer flow, shelf height, mirrors, lighting and the placement of gondolas, merchandise and security cameras?

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To Experience the Future of Retail, You’ll Want to Go to the Store

Retail TouchPoints

Over the past three years, most of us have done a lot more shopping online, so it’s easy to forget that while ecommerce is still growing, most retail commerce still happens in stores. That means brick-and-mortar is still going strong, and not just because consumers are eager to get out of the house again.

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How US$4bn activewear brand Vuori builds community through bricks-and-mortar

Inside Retail

The direct-to-consumer brand was founded by Joe Kudla in 2014. According to a survey conducted by Gartner, 58 per cent of consumers would rather shop in-store for clothing, shoes and accessories, compared to 39 per cent who would prefer to shop solely online.

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Analysis: Why rethinking demographics leads to better segmentation

Inside Retail

In fact, it can be quite challenging to group consumers into segments that are both accurate and valuable. We need the segments to capture enough of the similarities and differences across consumers to be valuable, without creating so many distinct segments that there are too many to feasibly target. Moving past demographics.