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While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis. As a company, we place a huge premium on creativity.
Socialcommerce. Enter visual outfitting, a tech-enabled strategy that transforms product catalogs or flat images into inspiring and personalized bundles and looks on product pages, grid pages and really anywhere site visitors are. Livestreaming. Augmented reality. ” All online shoppers have experienced it firsthand.
Our advice is that if you’re taking over an empty storefront or some other mall space and you can do a design that transforms the space using vinyl wraps, loose fixturing and various types of visualmerchandising, you can often create a pop-up without needing a new permit.
This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall. A well-designed store can create a memorable brand experience that strengthens customer loyalty.
Big Box Lessons One way of understanding this topic is to evaluate how major retailers respond to changes in aggregate consumer habits. These days consumers are increasingly digitally reliant, resulting in basically unlimited data for studying their habits and preferences.
Socialcommerce. Technology is helping make physical retail central to Direct-to-Consumer strategy by providing retailers and brands with a wealth of data – especially in relationship to their physical retail stores. In fact, physical retail is a critical – and central – part of a robust Direct to Consumer strategy.
The landscape of American retail is changing, with new customer demands, new players, new competition and a growing proportion of sales taking place across new digital channels like socialcommerce. Coming from an extensive business background, he has always had a passion for commerce and digital transformation.
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