Retail TouchPoints

JANUARY 14, 2022

As consumers grew concerned around the emerging Omicron variant and wanted to order past shipping cutoff dates, retailers who were able to sell an item online and fulfill the order via curbside or in-store pickup captured a larger percentage of these late-season sales.”. BNPL and Social Commerce Were Holiday Standouts.

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Social Commerce Fulfillment Drop-Shipping Payment Services 306

Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

Social Commerce 264

Social Commerce Beauty and Health Merchant Services Fulfillment 264

Retail TouchPoints

NOVEMBER 5, 2021

Petco is staying at the forefront of social commerce via multiple live shopping events, produced in partnership with Facebook , that combine fashion, charity and adorable animals. Our goal is to be a leader in innovating and driving the use of social commerce in our category and in the U.S.”.

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Social Commerce Shopping Fashion Consumer 279

Retail TouchPoints

DECEMBER 20, 2021

The global social commerce market is expected to reach $2.9 As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities. While many companies have gone the route of traditional vendor partnerships, some brands are bringing social commerce tools in-house via acquisition.

Social Commerce 264

Social Commerce Customer Retention Marketing Consumer 264

Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. The partners surveyed 28,500 of this desirable consumer set from across the U.S., New research from Havas Media Network , in partnership with Snap, Inc. in a statement.

Social Commerce 246

Social Commerce Payment Services Consumer Shopping 246

Retail TouchPoints

FEBRUARY 21, 2023

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. In fact they are anything but — and with good reason.

Social Commerce 246

Social Commerce Advertising Merchant Services Shopping 246

Inside Retail

NOVEMBER 7, 2023

Smthgood isn’t just another online shopping destination; it’s actually harnessing the power of gamification, engagement and loyalty to incentivise consumers to make more thoughtful purchases. Tan said that consumers are now increasingly prioritising products and brands that align with their environmental, ethical and social values.

Social Commerce 264

Social Commerce Fashion Accounting Accessories 264

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The patterns reflect early adoption of other technologies, with younger, wealthier consumers ahead of the curve.

Social Commerce 278

Social Commerce Advertising Consumer Customer Experience 278

Retail TouchPoints

NOVEMBER 2, 2022

“Giving merchants access to Snapchat’s unique audience of 363 million daily active users opens up incredible opportunities for them to tap into a younger generation of influencers that master impacting a consumer’s purchasing decision,” said Sharon Gee, VP of Revenue Growth and General Manager of Omnichannel at BigCommerce in a statement.

Social Commerce 278

Social Commerce Returns Shopping Marketing 278

Retail TouchPoints

SEPTEMBER 29, 2021

Gabe Nicolau, Director of Global Vertical Ad Solutions at TikTok described them at the TikTok World event as a “frictionless way of reaching consumers since they appear right in people’s For You feeds.”. In-feed ads are where the real shopping action happens. Here are three ways TikTok plans to get there: Collection Ads.

Social Commerce 317

Social Commerce Shopping Advertising Marketing 317

Inside Retail

DECEMBER 8, 2024

Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on social media for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63

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Social Commerce Marketing Management Consumer 130

Retail TouchPoints

MARCH 30, 2022

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Understanding Each Platform’s Role in Social Commerce. Social usage is not equal across platforms. Investing in a Consistent and Human Social Brand.

Social Commerce 324

Social Commerce Payment Services Checkout Shopping 324

Retail TouchPoints

OCTOBER 21, 2021

“We could see how Pinterest could enhance engagement between consumers and merchants with PayPal being a central facilitator in the commerce journey, thereby feeding into the company’s vision of being a super app.”. Social Commerce Adds Synergies, but PayPal Must Integrate Them Correctly. for $4 billion in November 2019.

Merchant Services 288

Merchant Services Payment Services Social Commerce Consumer 288

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.

Social Commerce 320

Social Commerce Beauty and Health Advertising Merchant Services 320

Inside Retail

AUGUST 20, 2024

To become a household name, Temple & Webster is focussing its social commerce efforts on Instagram while keeping an eye on the up-and-coming markets that TikTok could help it unlock. Social commerce is only going to become bigger and a more important part of the [marketing] mix.”

Social Commerce 278

Social Commerce Accounting Marketing Shopping 278

Retail TouchPoints

AUGUST 3, 2021

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead.

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Fashion Social Commerce Fast Fashion Consumer 290

Retail TouchPoints

APRIL 21, 2022

Retail industry professionals know how vital it is for them to stay abreast of the latest consumer and societal trends. Social Commerce Strategies Consumers are embracing shopping as a social activity, whether it literally occurs on a social platform or reflects their membership in a community of like-minded individuals.

Retail Trends 278

Retail Trends Social Commerce ATS Consumer 278

Retail TouchPoints

DECEMBER 5, 2024

She led a brand refresh for the fast fashion retailer, focusing on younger consumers with a social-media-first approach to customer engagement. Under her leadership, Forever 21 launched omnichannel capabilities , social commerce and a metaverse partnership with Roblox. Park has been CEO of Forever 21 since 2022.

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Social Commerce Fast Fashion Fashion Planning 288

Inside Retail

AUGUST 14, 2024

Social commerce vs e-commerce The shareable short-form content app has taken e-commerce to new heights and accelerated what marketing experts refer to as social commerce. Social commerce is an entirely new user experience that will take some brands time to work out how to navigate.

Social Commerce 263

Social Commerce Promotions Shopping Marketing 263

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base. But it’s not just about listening; it’s about action.

Consumer 290

Consumer Merchant Services Markdowns Fulfillment 290

Retail TouchPoints

JANUARY 12, 2023

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Additionally, Lowe’s Marvin Ellison will be honored with the NRF 2023 Visionary Award. Taking place January 15-16 from 10 a.m.

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Consumer Beauty and Health Returns Location 289

Retail TouchPoints

OCTOBER 21, 2024

” Aligning with the Demands of Today’s Consumers “Some of the language that I continue to hear when I go to many of [my go-to-market appointments] are things like, ‘What will our adjacencies be?’” Consumers are finding inspiration everywhere, and they’re more eclectic in their fashion choices. ” Hyman added.

Consumer 264

Consumer Fashion Department Stores Marketing 264

Inside Retail

JULY 23, 2024

The top five digital trends Marija Milasevic from Euromonitor shared the leading consumer trends defining the industry, starting with how digital-savvy customers are demanding a more tailored experience. Growing numbers of consumers cite social media channels as their preferred means of product discovery. And quickly.

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Social Commerce Returns Consumer Shopping 288

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 278

Social Commerce Shopping Advertising Consumer 278

Retail TouchPoints

OCTOBER 3, 2024

Social commerce and resale company Poshmark has rolled out a new fee structure designed to help sellers maximize their earnings. The initial 20% seller fee will be replaced with a 5.99% fee, along with an additional $1 , $2 or $3 fixed fee, depending on the total order amount.

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Social Commerce Fashion Consumer Shopping 260

Retail TouchPoints

AUGUST 1, 2022

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2 Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2

Customer Experience 317

Customer Experience Social Commerce Advertising Shopping 317

Retail TouchPoints

SEPTEMBER 29, 2022

“AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users. With this, brands have leveraged AR to give consumers a new way to connect with content, a new lens by which to see the world and ultimately, a new form of commerce.”.

Social Commerce 297

Social Commerce Consumer Shopping Returns 297

Retail TouchPoints

OCTOBER 4, 2022

The New Way to Connect with Consumers: Messaging. Meta is also touting the advanced business capabilities of its messaging services, looking to bring more brands onto platforms like Messenger and WhatsApp for marketing , customer service and commerce.

Consumer 290

Consumer Advertising Marketing Social Commerce 290

Retail TouchPoints

JULY 25, 2022

I just find it so much easier to purchase things as a consumer, and that’s our goal — to actually make things easier for the consumer to be connected with the brand and to facilitate that transaction.”. “Now just two, three years later I get unsure if I should even purchase it if it isn’t in 3D.

Consumer 278

Consumer ATS Marketing Returns 278

Retail TouchPoints

SEPTEMBER 16, 2021

Research from Meredith indicates that consumers are craving cooking inspiration, with the publisher predicting that views of “Meal Plans”-related articles and plans will be up 30% across its sites in 2021 versus last year.

Social Commerce 298

Social Commerce Shopping Planning Consumer 298

Inside Retail

APRIL 26, 2024

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. According to research from McKinsey, 71 per cent of consumers expect companies to deliver personalised interactions. We see this play out across paid and organic social.

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Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Inside Retail

JULY 23, 2024

The top five digital trends Marija Milasevic from Euromonitor shared the leading consumer trends defining the industry, starting with how digital-savvy customers are demanding a more tailored experience. Growing numbers of consumers cite social media channels as their preferred means of product discovery. And quickly.

Social Commerce 246

Social Commerce Returns Consumer Shopping 246

Retail TouchPoints

SEPTEMBER 26, 2022

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Consumers Want Digital Interactions. Though they’ve seen success, relationships built solely on in-person interactions aren’t scalable.

Consumer 264

Consumer Shopping Shipping Accounting 264

Retail TouchPoints

APRIL 6, 2021

Social commerce is poised to be the focus of the next retail revolution: two-thirds of consumers say that social media has become as important as their other sources of information when making purchase decisions, according to data from Facebook. Betabrand’s Shows Are Live — and the Retailer Wants You To Know It.

Shopping 312

Shopping Social Commerce Boutique Fashion 312

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. The cost-of-living crisis is undoubtedly driving buying decisions, so simplifying the consumer journey is essential for closing the sale.

Merchant Services 264

Merchant Services Social Commerce Checkout Payment Services 264

Retail TouchPoints

DECEMBER 14, 2021

Shoppers can visit the store and stay connected through social commerce, shoppable livestreams and exclusive offers, delivered via digital out of home advertising and augmented reality pop-up installations.

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Jewelry Social Commerce Apparel Advertising 312