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However, as consumer backlash against dynamic pricing intensifies — some even threatening to boycott businesses that employ this model — retailers are beginning to reconsider its implementation. When shopping for essential goods, consumers expect price stability; sudden price changes can feel unpredictable and exploitative.
While that may seem odd to say, given the extent that ecommerce now pervades most consumers’ everyday shopping, the current hot take from some industry analysts is that ecom growth has slowed and brick-and-mortar retail is on the rise. Whilst a provocative headline, that’s not exactly what we’re seeing on the ground.
Consumer tendencies are changing,” explains Mahesh Krishnan, CTO at Fujitsu Australia and New Zealand. They are looking at things like speed and convenience, and self-checkout has become commonplace in all supermarkets and convenience stores today. It can also be used to understand better how consumers shop in stores.
With customers continuing to seek more value as cost-of-living pressures bite, Wesfarmers’ Kmart Group is set to benefit from shifting consumer demand, and an increasingly strong value proposition. While value for money is undoubtedly a large focus for retailers moving forward, stamping out shrinkage is another.
Immersive shopping experiences: 5G supports a range of augmented reality (AR) and virtual reality (VR) solutions that will deliver immersive experiences, changing how consumers interact with products. No longer will consumers need to visit a home goods store when they are revamping their living room.
Supermarket Woolworths has also been singled out after a slide from a 2020 training module, uploaded by a user on Reddit, claimed it uses facial mapping and artificial intelligence in its CCTV system, and had shared this data with police in order to help them apprehend suspects. Most customer’s “uncomfortable” with surveillance .
Factoring in the roughly US$700 million of inventory shrinkage that occurred in 2022, mainly attributed to retail crime, the company is on track to lose up to a total of US$1.2 The everyday consumer experience will drastically change with less stock readily available to be viewed on the showroom floor,” he concluded.
While not every new or revamped store will be an exact copy, the site has been providing the supermarket with real insight on over 100 ‘experiments’ that have been trialled into what could be rolled out more widely in the future. Founder and CEO Ben Francis said: Its a slightly different shopping experience to Regent Street.
Loss prevention teams call this inevitable outcome “external shrinkage”. Which is why it is so encouraging to see retailers utilising new technology to reduce the impact of shrinkage. Any supermarket looking to replicate this checkout-less model will already be crushingly aware of their own technological limitations.
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