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5 Ways To Rein In Costly Online Returns

Retail TouchPoints

Here are five ways retailers can modify their returns practices to make a positive impact on their bottom lines: Direct consumers to physical locations to decrease costs; Automate actions that benefit the retailer. Direct Consumers To Physical Locations. in the retailer’s facilities. in the retailer’s facilities.

Returns 225
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Off-Price Retail: A Double-Edged Tool For Brands With Excess Inventory Needs

Retail TouchPoints

In the past, repurposing it required a meticulous approach that was equal parts complicated and time-consuming. From a consumer perspective, shoppers don’t want to spend top dollar on expensive items when there are better deals they can find at a TJ Maxx, HomeGoods or Marshalls. . In today’s age, sustainable fashion matters.

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Marketers Need to Rethink Strategies for Attracting Younger Generations

Retail TouchPoints

Predictably, BCG found that Gen Z and millennials are increasingly turning to grocery shopping over take out and online marketplaces instead of specialty stores. That means your marketing efforts should treat each consumer as an individual, personalizing each sale. 5 Tips for Staying Relevant to Young Consumers.

Marketing 165
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Meet Safely, a modern self-defense brand founded by women for women

Inside Retail

In May, the company plans to launch a multi-use, patent-pending product on its direct-to-consumer site for pre-order. In addition to the brand’s DTC website, Safely products are currently available at the University of Texas’ student shop and in several specialty stores throughout Texas.

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

It’s not Saturday morning cartoons; it’s not these huge, big-budget ads — but we can still create incredible content and connect with thousands, even millions of consumers through TikTok.” “It’s pretty cool to be on the cutting edge of innovating there, because it’s something that a smaller company like us can do. Either way it’s good for us.

Shopping 244
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Why Retailer Market Fit Is Important For A Product Startup

Retail Bound

Conversely, if you start small with online channels, regional specialty stores, or a catalog company and make sure you have your logistics, product support, and marketing in place, getting a purchase order from Walmart can be the perfect next step. Yes, straight back to you. Retail Marketing Channels.

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CPG Gets by With a Little Kelp From Its Friends

Rangeme

Kelp is starting to gain recognition among consumers and there are three reasons: It’s a carbon-neutral—possibly carbon-negative (emitting less than zero carbon dioxide, meaning it actually removes CO2) though that’s not confirmed—crop that draws carbon dioxide out of the air. .” In the U.S., 67% of U.S.