Remove Consumer Remove Retail Trends Remove Retailing Pricing
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Exclusive Q&A: EY Defines 5 Post-Pandemic Consumer Segments

Retail TouchPoints

In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. Orschell discussed the differences and overlaps among these consumer segments as well as other recent research. for trusted brands and 23% for ethical products.

Consumer 279
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10 Things You Need to Know About the Jordan Brand’s Success & Growth

Indigo 9 Digital

Nike has made a move over the last several years to grow its direct-to-consumer business. We will begin testing a Jordan-only concept in North America in fiscal year 2023, leveraging a popular consumer experience that has been wildly successful in Greater China, the Philippines, and Korea.

Apparel 98
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15 Facts You Need to Know About StockX the Billion Dollar Resale Platform

Indigo 9 Digital

By Tricia McKinnon The resale market is one of the fastest growing segments of retail. One of the reasons it has grown so fast is that platforms like StockX make it easy for consumers to put up their coveted merchandise for sale in a secure and transparent manner. 25% of the items sold on StockX are sold for less than retail price.

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The Brilliant Strategy Behind Supreme’s Success

Indigo 9 Digital

With consumers often driven by FOMO – a fear of missing out, traffic to Supreme’s website during one of its drops can increase by up to 17,000%. Many of the customers that race to get their hands on a Supreme drop often resell their merchandise online for as much as ten times the original retail price. Do you like this content?

Apparel 111
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All About Shrinkflation and Its Impact

Rangeme

That’s why consumer packaged goods (CPG) suppliers are now scrambling to cut back somewhere. Shrinkflation helps brands save some money—and keep prices stable—by slightly reducing the amount or weight of their goods. Let’s examine what shrinkflation looks like and how it affects brands, retailers, and consumers.

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Four Steps to Product Pricing Success

Rangeme

Margins erode quickly in consumer packaged goods (CPG), and all too often, I see emerging brands losing money on each product they sell. This step ensures you have a firm handle on what the right price is – for your category, and your specific product, while taking your positioning within the category into account.

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How to Sell to Retailers In the U.K.

Rangeme

British consumers have global tastes – and the COVID-19 crisis appears to have further whetted their appetites for international products. The influential British magazine Retail Week has identified the desire for more adventurous flavours in food and drink as a critical trend for U.K. retailers look for in brands.