Retail TouchPoints

MARCH 9, 2021

Through a survey of 475 consumers, Influence Central also found that only 19% of U.S. consumers have tuned into a livestreaming event. The biggest draw for consumers comes from livestreaming’s unique mix of entertainment, behind-the-scenes product information, shared commenting with others, and simple click-to-buy options.”

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Retail Marketing Marketing Boutique Fashion 306

Retail TouchPoints

JANUARY 9, 2025

The store serves not only as a place for product sales and services but as a base camp that should equip and inspire consumers for exploration, said Martina Cerletti, Retail Marketing Director for The North Face EMEA in an interview with Retail TouchPoints.

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Retail TouchPoints

OCTOBER 11, 2024

This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. Vision AI is becoming more central to creating that retail experience consumers desire.

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Retail TouchPoints

SEPTEMBER 25, 2024

Playful as it seems, it is profound and applicable, especially for today’s retail marketers. Because while they may feel they are communicating something weighty, it doesn’t mean consumers will hear it, let alone act. Today’s marketers can slice up demographics and reach audiences with uncanny precision.

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Consumer Point of Sale Returns Marketing 263

Retail TouchPoints

JULY 8, 2020

Here are five novel use cases (with real world examples) for retail marketers looking to maximize offline intelligence in 2020: 1. Additionally, almost half of those exposed to the campaign (42% of consumers) visited a location within 24 hours. Uncovering each channel’s conversion window.

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Location Retail Marketing Marketing Advertising 279

Retail TouchPoints

FEBRUARY 4, 2022

Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado.

Retail Marketing 312

Retail Marketing Marketing Promotions Consumer 312

Retail TouchPoints

OCTOBER 6, 2020

Here are five achievable steps to developing a retail marketing personalization roadmap that will boost your profitability by helping you define your personalization goals, timelines and leaders. Understanding the current state of retail marketing personalization in your organization is important for defining your goals for its growth.

Retail Marketing 241

Retail Marketing Marketing Accounting Planning 241

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. Last year the top priority was engaging customers in real time.

Consumer 289

Consumer Marketing Checkout Customer Experience 289

Inside Retail

APRIL 3, 2025

With a strong commitment to reducing environmental impact and directing a substantial profit share to the Yalari Foundation, Yarnn is transforming how consumers think about everyday essentials. We put [Yarnn] out to the market as a direct-to-consumer brand, and we very much wanted to educate and inspire.

Supermarket 248

Supermarket Consumer Marketing Retail Marketing 248

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 billion in the U.S.

Consumer 290

Consumer Merchant Services Markdowns Fulfillment 290

Retail TouchPoints

JULY 7, 2021

Commerce Signals’ capabilities include a view of consumer wallets that unites spending across multiple cards by an individual shopper. This payment data powers AI audience models that are refreshed on a monthly basis.

Retail Marketing 264

Retail Marketing Advertising Marketing Consumer 264

Inside Retail

MAY 9, 2023

According to Colliers’ research, Australian consumers have spent 27 per cent on dining and restaurant services in the year’s first quarter. The luxury retail market also expects spending to increase through 2027, up 5.4 million of the population. per cent annually, mainly by the same category.

Consumer 244

Consumer Accounting Retail Marketing Marketing 244

Inside Retail

OCTOBER 23, 2024

. “The outlook for the consumer remains uncertain, given ongoing cost of living pressure on household budgets,” said Heraghty. ” The post Super Retail Group’s sales rise in first 16 weeks appeared first on Inside Retail Australia.

Retail Marketing 264

Retail Marketing Planning Management Consumer 264

Retail TouchPoints

SEPTEMBER 10, 2020

For a long time, retail consumer data-gathering was a game rigged for big players. As a report from consulting firm Catalina showed, 90 of the top 100 consumer packaged goods companies lost market share to smaller brands in recent years. Many of these smaller brands are benefiting from changes in consumer panels.

Consumer 200

Consumer Marketing Grocer Shopping 200

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Socially-Conscious Sally.

Consumer 264

Consumer Marketing Retail Marketing Shopping 264

Inside Retail

SEPTEMBER 12, 2023

Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. In order to do so effectively, she stressed the importance of understanding the various factors and intricacies that inform their consumer behaviour.

Consumer 263

Consumer Department Stores Promotions Marketing 263

Retail TouchPoints

MAY 18, 2023

These new capabilities will help retail marketers build on the advertising capabilities already enabled by Meta, including generative AI applications currently being trialed with a small group of advertisers.

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Promotions Consumer Advertising Marketing 301

Retail TouchPoints

JULY 24, 2023

According to The Small Business Blog , emails are an effective marketing channel because most U.S. consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6%

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Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. For many retailers, these platforms have grown to consume the whole marketing funnel and their templated options have become the default.

Advertising 237

Advertising Marketing Consumer Returns 237

Inside Retail

APRIL 7, 2025

According to Bain & Companys How India Shops Online 2025 report, Indias e-retail market is on track to more than double from $60 billion in 2023 to $160 billion by 2028, making it the fastest-growing major e-commerce market in the world. This means brands need to rethink how they define their audience.

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Marketing Fashion Consumer Fulfillment 130

Retail Focus

DECEMBER 12, 2024

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. These sessions revealed an optimistic vision of the resilience of retail as an asset class.

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Marketing Fashion Retail Marketing Management 264

Retail TouchPoints

APRIL 7, 2021

Success in retail depends on understanding and meeting the needs of shoppers. As we move into a second pandemic year marked by unprecedented shifts in consumer preferences and behaviors, one trend stands out: shoppers are turning to resale more than ever to optimize their at-home lifestyle. Here’s why. Hidden Treasures of Decluttering.

Consumer 200

Consumer Outdoor Apparel Shopping 200

Inside Retail

JANUARY 16, 2025

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

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Merchant Services Fashion Jewelry Social Commerce 130

Inside Retail

JUNE 27, 2024

Neil Saunders, managing director and retail analyst at GlobalData, also confirmed the popularity of the American mall scene, commenting, “There is a narrative going around that malls are making a comeback. Consumers have a lot of choices about where to shop and when they drive to malls, they want more than a functional experience.”

Retail Marketing 147

Retail Marketing Marketing Department Stores Shopping 147

Tokinomo

NOVEMBER 13, 2023

Campaign corner Must be. Jameson Irish Whiskey, renowned for its exceptionally smooth taste and belonging to a widely recognized family, introduces its latest worldwide campaign titled " Must be a Jameson."

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Returns Consumer Retail Marketing Marketing 264

Retail TouchPoints

APRIL 9, 2025

Retail markets move fast, especially now that many, if not all, major retailers are betting big on emphasizing ecommerce over physical locations. As part of this push, the once-reviled practice of data scraping and aggregation has become a pivotal tool for retailers.

Outdoor 147

Outdoor Advertising Marketing Retail Marketing 147

Inside Retail

MARCH 12, 2025

Savills explores the key drivers of growth, market challenges and future opportunities shaping Vietnams retail industry this year. Economic and demographic drivers The General Statistics Office of Vietnam estimated retail sales of goods and consumer services grew by 9.3 per cent year-on-year in Q4 last year.

Payment Services 130

Payment Services Location Finance Consumer 130

Retail Focus

NOVEMBER 21, 2024

The vaping industry has seen a lot of growth over the years, driven by evolving consumer preferences, regulatory changes, and advancements in technology. For vape juice brands, staying competitive in the retail market requires a deep understanding of the latest trends influencing sales.

Retail Trends 130

Retail Trends Target Market Consumer Advertising 130

Inside Retail

SEPTEMBER 19, 2023

Top 10 fastest growing retailers Amid the dynamic and competitive retail landscape in 2022, ‘GoTo Gojek Tokopedia PT’ and Singapore’s ‘Sea Ltd’ emerged as standout performers, achieving retail sales growth rates of 44 per cent and 43 per cent, respectively.

Retail Marketing 130

Retail Marketing Marketing Apparel Fulfillment 130

Inside Retail

JULY 24, 2024

According to Adobe Analytics, consumers spent around US$7.2 per cent increase compared to the year prior, and on July 17, consumers spent US$7 billion, marking a 10.4 In a time when consumers are more price-sensitive than ever when it comes to grocery shopping, these types of promotions are not to be underestimated.

Retail Marketing 130

Retail Marketing Marketing Promotions Consumer 130

Inside Retail

MARCH 20, 2024

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. It was valued at $3.8

Retail Marketing 130

Retail Marketing Marketing Social Commerce Consumer 130

Inside Retail

SEPTEMBER 14, 2023

India and the luxury retail boom According to the Bain & Company-Altagamma Luxury Study report published last November (2022), the Indian luxury market is projected to expand by 3.5 Fueled by a burgeoning young population and affluent consumers exposed to global trends, luxury retail is experiencing rapid growth.

Retail Marketing 130

Retail Marketing Marketing Boutique Fashion 130

Inside Retail

MARCH 9, 2025

The retail marketing landscape is more dynamic than ever, so understanding which trends are worth pursuing both from the consumers and the businesss perspective and which ones are just noise, will be critical to achieving growth in the year ahead. Here are three common themes that came to the fore.

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Marketing Advertising Outdoor Returns 130

Retail Focus

FEBRUARY 15, 2024

Success in this arena not only boosts immediate sales but can also build a foundation of loyalty and advocacy among the next generation of consumers, ensuring long-term relevance and growth for the brand. The post The Strongest Retail Marketing Strategies That Appeal to Students appeared first on Retail Focus - Retail Design.

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Retail Marketing Marketing Advertising Consumer 130

Inside Retail

FEBRUARY 5, 2025

Underlying impacts The partnership between Reliance Retail and Shein represents a significant shift in India’s fashion landscape, with several key implications for both businesses and consumers. According to Westphal, India’s fast fashion market features a diverse mix of international and local brands.

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Returns Fast Fashion Fashion Consumer 130

Retail Focus

APRIL 2, 2025

Regarding marketing and selling products to consumers, product imagery is unquestionably one of the most important selling points. When considering the prevalence and dominance of e-commerce and digital shopping channels, traditional brick-and-mortar retail stores may question where this leaves them.

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Returns Location Promotions Consumer 162

Inside Retail

FEBRUARY 3, 2025

some has implemented a cross-border online and offline membership system, allowing consumers to earn and redeem points across different countries. some identified Malaysia as its next key market, driven by the countrys young consumer base and thriving retail environment. In addition to its core retail business, Oh!some

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Marketing Inventory Management Consumer Management 130