Retail TouchPoints

SEPTEMBER 21, 2022

Due to compliance regulations, CBD brands have limited options when it comes to promoting and selling their products. Adding to this difficulty, the CBD industry is saturated with new entrants, retail locations and unique products all vying for the attention of the same consumer base — one that’s already awash in brand and product imagery.

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Independent Retailer

JULY 12, 2022

Visual merchandising plays a pivotal role in converting sales at the store level. Here are some tricks of the trade that retailers will want to keep in mind when implementing visual merchandising strategies for your store that work no matter what you are selling: 1. by Melissa Stivale.

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Independent Retailer

JULY 12, 2022

Visual merchandising plays a pivotal role in converting sales at the store level. Here are some tricks of the trade that retailers will want to keep in mind when implementing visual merchandising strategies for your store that work no matter what you are selling: 1. by Melissa Stivale.

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Retail TouchPoints

JANUARY 22, 2025

That promotes a sense of confidence in these team members, makes them more efficient and productive and it helps them not to be afraid of AI. Customers traditionally went to [an employee] for expertise in whatever product they were selling.

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Retail TouchPoints

DECEMBER 5, 2023

To understand the impact of this shift, it’s crucial to recognize the importance of Lunar New Year to Chinese consumers. Thematic visual merchandising : Let Chinese shoppers know you know how important this week is and create some visual merchandising to display throughout the period – just as you would for Christmas.

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Retail TouchPoints

SEPTEMBER 28, 2021

The store environment must therefore be flexible, enabling the fast turnover of merchandise. Visual merchandising is critical to a store’s success as well. The architect’s long-term design should enable and empower the visual merchandiser’s short-term promotions. Retail as a Hub for Engagement.

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Retail TouchPoints

AUGUST 23, 2023

But while they still can add elements of creativity and context to visual displays, they are no longer the hero of the brick-and-mortar experience — largely because they do not fully or accurately reflect the needs of today’s in-store consumers.

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365 Retail

APRIL 1, 2025

The Visual Merchandising and Display Show is the biggest event in the calendar for visual merchandising, retail design, and display. Attendees will have the opportunity to explore interactive exhibits, live demonstrations, and cutting-edge solutions, gaining insight into how brands are evolving their physical presence.

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Retail TouchPoints

AUGUST 23, 2023

Consumers expect a seamless interaction with a brand when and where they want it. In its stores, only one sample of each clothing item is displayed, and consumers use QR codes in the app to request a specific size be sent to fitting rooms or to the counter for purchase. Loyalty must adjust to meet those evolving consumer expectations.

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CJ Retail Solutions

JULY 30, 2024

Visual merchandising is a critical component in maximizing retail sales. This practice involves strategically presenting products to create visually appealing and enticing displays for customers. Effective visual merchandising can attract shoppers, encourage store entry, and ultimately increase sales.

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Inside Retail

NOVEMBER 5, 2024

Robots are most effective when they handle time-consuming, mechanical tasks, freeing human workers to engage with customers and focus on higher-level responsibilities. Problems arise when retailers misuse automation, pushing robots into roles that require human empathy, emotion or intuition.

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Retail TouchPoints

DECEMBER 22, 2023

This opens up a world of possibilities for both businesses and consumers. While this shift is poised to transform the retail industry all the way from the stockroom to the cereal aisle, retailers should start tapping into the power of QR codes today to build trust, loyalty and stronger relationships with consumers.

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Retail Focus

APRIL 11, 2023

With unique visual merchandising and immersive retail trends, visitors can expect an interactive and engaging experience that goes beyond just browsing products. By bringing emerging, mindful brands to Wembley Park, the pop-up store is not only offering a unique shopping experience but also promoting sustainable and ethical living.

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Retail TouchPoints

AUGUST 6, 2020

Mobile apps with indoor AR navigation can help assist by guiding customers to products and hand washing stations, providing critical information in real time as consumers navigate the store, and all while minimizing the need to interact with others. AR visual merchandising automates manual store planning processes.

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CJ Retail Solutions

AUGUST 2, 2024

Effective merchandising significantly influences customer experience and purchasing behavior. By strategically arranging products and creating an inviting atmosphere, retailers can guide consumer decisions and encourage sales. Merchandising’s importance lies in its ability to attract and engage customers.

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CJ Retail Solutions

JANUARY 20, 2025

In today’s retail landscape, the significance of data-driven visual merchandising cannot be overstated. By analyzing customer preferences, shopping behaviors, and market trends, you can tailor your visual merchandising strategies to meet the specific needs of your clientele.

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VMS

JULY 28, 2021

U SING AUTHENTIC MOVIE props, interactive experiences and even a multiplayer game, this Wonder Woman storewide promotion for AT&T was rolled out to Dallas, Chicago and San Francisco for the “Wonder Woman 1984” movie release in theaters and via HBO Max this past Christmas Day 2020. Designed by Twenty Four 7 (Portland, Ore.),

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Retail TouchPoints

JUNE 3, 2024

Six-foot subs, chips and chicken wings are staples; in fact, among the 39% of consumers who planned to participate in March Madness watch parties, half gravitated to these types of salty snacks — but 39% planned to indulge in candy and chocolate, according to Hershey ’s Consumer Insights team.

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Retail TouchPoints

MAY 1, 2024

The Psychology of Immersive Shopping Experiential retail strategies are rooted in psychological principles about how consumers engage with spaces. Behavioral psychology: Understanding consumer behavior is crucial to crafting effective marketing strategies and designing engaging retail experiences.

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Wiser

APRIL 26, 2022

Finding the right mix of time, budget, pricing, displays, and customer experience can be a big challenge when forming a successful merchandising strategy. What is Merchandising? Visual merchandising strategies like marketing displays in-store or online can draw in customers and increase foot-traffic.

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Retail TouchPoints

DECEMBER 21, 2020

While AR has a number of valuable consumer-facing applications, in our current day and age retailers need to focus on tools for improving business operations. Of course, this can be a time-consuming process, often requiring leaders or entire teams to travel to different locations and spend large chunks of time away from the business.

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Retail TouchPoints

APRIL 24, 2024

Driven by deep consumer insights, we’ve transformed Foot Locker’s in-store shopping journey with a reinvented retail concept tailored to meet our customers’ dynamic preferences,” said Frank Bracken, EVP and Chief Commercial Officer at Foot Locker in a statement provided to Retail TouchPoints.

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Retail Focus

FEBRUARY 4, 2022

The game promoted consumer confidence in the product and resulted in a remarkable 48 percent of players buying it. This was a game in which the users could extensively test the new shoe as digital avatars on the treadmill, while climbing on buildings or while running on simulated roads. Credits: Nike. Credits: Fendi.

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Retail TouchPoints

DECEMBER 13, 2023

This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

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Retail TouchPoints

DECEMBER 30, 2022

.” Sporting goods and active lifestyle retailers have been responding to the continued growth in consumer demand for outdoor gear. Public Lands also boasts a 30-foot rock wall and promotes sustainability through donating 1% of all sales into local and national conservation initiatives.

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Retail TouchPoints

OCTOBER 16, 2024

While spatial planning is widely recognized as a key tool in shaping consumer behavior in brick-and-mortar environments, one crucial yet frequently overlooked aspect of retail design is lighting. To adapt, dynamic lighting solutions are essential, enabling spaces to evolve with consumer needs.

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Inside Retail

JUNE 27, 2022

Consumers are at the heart of all we do. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. Celebrating uniqueness.

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Retail Focus

SEPTEMBER 14, 2024

This article delves into the foundational elements of retail merchandising, exploring its importance and impact on consumer behavior and store profitability. What is Retail Merchandising ? Essentially, retail merchandising is about strategically positioning products to sway consumer buying decisions.

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Wiser

OCTOBER 13, 2020

Marketing to retail partners, wholesalers, and distributors is just as much part of the puzzle for brands as marketing directly to consumers. Every retailer has multiple brands that are vying for shelf space and promotional efforts. It’s critical that you promote your brand to retailers so they choose to favor you over the crowd.

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Retail Focus

DECEMBER 12, 2023

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. They go beyond promoting products; they create lasting memories and emotional resonances.

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Retail TouchPoints

NOVEMBER 22, 2022

Co-producing the experience as a complement to its “Lowe’s Actually” campaign, the retailer hopes to convey that it can provide a comprehensive holiday shopping experience beyond construction materials to satisfy consumers’ decorating needs — and even make a few sales at the same time. Miami — Wyndham Garden Miami International Airport. “We

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Retail TouchPoints

JULY 24, 2024

Welcome to the new frontier of consumer engagement — the fusion of architectural design and audio-visual (AV) technology. AV technology also enables remote monitoring and control, allowing real-time adjustments that promote sustainability. AV technology is a crucial tool in delivering personalized experiences.

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Retail TouchPoints

JULY 10, 2024

Big Box Lessons One way of understanding this topic is to evaluate how major retailers respond to changes in aggregate consumer habits. These days consumers are increasingly digitally reliant, resulting in basically unlimited data for studying their habits and preferences.

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Retail TouchPoints

OCTOBER 5, 2022

Despite their temporary nature, pop-up shops are intended to make a lasting impression on visitors through offering extraordinary consumer journeys. One thing that is consistent through all of our pop-ups is the consumer journey,” said Giovanni Zaccariello, SVP of Global Visual Experience at Coach in an interview with Retail TouchPoints. “My

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Retail Focus

JANUARY 12, 2023

A comprehensive brand experience is promoted from the outside and into the physical space as well as other brand touchpoints. As much as brands experiment with pop-up store formats, concepts, or themes, they should resonate with consumers as much as they do with their identity.

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365 Retail

JULY 19, 2024

In 2024, several innovative trends in visual merchandising and physical displays are set to transform retail environments. Sustainable Visual Merchandising Sustainability continues to be a focal point in retail, influencing display trends in 2024. Here are five key trends to watch out for.

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Retail TouchPoints

MARCH 9, 2022

With the potential for new COVID variants, record levels of inflation and evolving consumer preferences, 2022 retail design will change more in the next year than it has in the past decade. Consumers experience brands and purchase differently than they did a decade ago. Focus on Shop-Ability.

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