Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do. Celebrating uniqueness.

Consumer 130

Consumer Target Market Visual Merchandising Kiosk 130

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. How to Take Consumer Engagement and LTV to New Levels. Listen to the session on demand. Listen to the session on demand.

Consumer 189

Consumer Payment Services Fulfillment Advertising 189

Inside Retail

JANUARY 29, 2023

In its preliminary half-year results, JB Hi-Fi attributed record sales to strong consumer demand, and its well-executed promotional strategies during Boxing Day and Black Friday. The biggest crack in consumer resilience may be yet to come in the negative wealth effect from falling house prices.

Promotions 246

Promotions Consumer Target Market Marketing 246

Inside Retail

AUGUST 22, 2024

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.

Apparel 260

Apparel Consumer Promotions Marketing 260

Inside Retail

AUGUST 6, 2024

Retail is inherently human, and there are essential drives in consumer behaviour that brands need to understand to build lasting relationships with their customers. By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences.

Shopping 130

Shopping Outdoor Target Market Consumer 130

Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out.

Fashion 130

Fashion Promotions Target Market Consumer 130

Retail Bound

FEBRUARY 29, 2024

Out of numerous brilliant ideas, only a handful evolve into products that consumers truly desire. Marketing and Promo Marketing and promotion are absolutely essential for educating potential users about your product and driving sales. Ideation and design All man-made creations start from a simple concept.

Consumer 52

Consumer Promotions Supply Chain Management Marketing 52

Wiser

AUGUST 31, 2017

BOGO sales are an attractive discount, as they appeal to consumers and improve retail sales. Consumers perceive a better deal when retailers offer “buy one, get one free,” than “50 percent off,” because shoppers want free , not cheap. percent of shoppers prefer buy one, get one free promotions, as opposed to the 9.6

Promotions 149

Promotions Advertising Target Market Consumer 149

Wiser

OCTOBER 7, 2024

Cacolac, a well-known French FMCG brand, has been delighting consumers with its iconic chocolate milk for 70 years. The Role of E-Commerce and Drive in Cacolac’s Strategy As consumer shopping behaviors evolved, so did Cacolac’s focus on digital retail. where customers order groceries online and pick them up at a local store.

Promotions 78

Promotions Location Accounting Target Market 78

Retail Minded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail Minded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

CJ Retail Solutions

AUGUST 5, 2024

In the retail industry, in-store marketing is essential because it has a direct impact on consumer experiences and purchase decisions. Proven in-store marketing tactics establish a unified and captivating atmosphere that presents merchandise in an appealing manner, motivating consumers to make a purchase.

Visual Merchandising 52

Visual Merchandising Marketing Promotions Target Market 52

Retail TouchPoints

MAY 3, 2023

“By understanding what customers value accurately, we can recommend products that match individual needs, improve our stores, and use customer data to support manufacturers’ product development and promotion activities,” said Mr. Kobayashi of Lawson. But scanning manually through data marts to identify these features is very time-consuming.

Customer Experience 276

Customer Experience Target Market Marketing Management 276

Wiser

AUGUST 28, 2023

Here are some valuable insights and practical steps on how to enhance your retail assortment, ensuring it resonates with evolving consumer trends and stands out in a competitive marketplace. 1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is.

Target Market 146

Target Market Fast Fashion Marketing Management 146

Inside Retail

DECEMBER 3, 2023

It’s time to target people, not browsers. Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? Confused?

Customer Retention 130

Customer Retention Advertising Promotions Consumer 130

Retail TouchPoints

OCTOBER 20, 2021

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. consumers have changed stores, brands or the way they shop. For example, McKinsey found that 73% of U.S.

Sporting Goods 264

Sporting Goods Accounting Promotions Consumer 264

Wiser

OCTOBER 11, 2023

eCommerce business models help in establishing a strong customer base and fostering loyalty by clearly identifying the target market and how to cater to their needs. B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. For example, Amazon and eBay.

Payment Services 148

Payment Services Drop-Shipping Shipping Marketing 148

Retail Bound

JULY 16, 2024

If you’re launching a new retail product, working with distributors can be a great way to get it into the hands of your target market. They act as the link between manufacturers and retailers, ensuring that products get into the hands of consumers in a timely and efficient manner.

Target Market 52

Target Market Promotions Marketing Planning 52

Retail TouchPoints

AUGUST 16, 2023

Assess your market positioning in relation to competitors. If your brand doesn’t stand out or lacks a unique value proposition, it may be challenging to attract and retain prospective consumers. Double down on PR campaigns and content marketing that promote your new branding, too. You’ll need a rebranding strategy.

Marketing 246

Marketing Target Market Promotions Consumer 246

Retail TouchPoints

FEBRUARY 23, 2023

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns.

Marketing 358

Marketing Shopping Consumer Target Market 358

Retail Bound

OCTOBER 8, 2024

This will not only make it easier for you to market your products, but also help you build a loyal customer base who are looking for something unique and different. Understanding Your Target Market Once you have identified your niche, it is important to understand your target market.

Marketing 52

Marketing Target Market Retail Marketing Promotions 52

365 Retail

SEPTEMBER 1, 2024

Securing patents for these technologies can give a major competitive edge whether your development is for original data processing methods, private algorithms for consumer segmentation, or creative solutions improving inventory control. Retailers can better divide their clientele and precisely target marketing initiatives.

Target Market 52

Target Market Consumer Advertising Returns 52

Inside Retail

APRIL 8, 2024

Her foray into jewellery-making started several years earlier after she took a position as a promotions officer at the Narrabri Chamber of Commerce when her youngest son was in boarding school. It fosters a sense of community and strengthens the brand presence in targeted markets”.

Target Market 130

Target Market Location Marketing Planning 130

Inside Retail

FEBRUARY 22, 2024

Southeast Asia’s growing middle class presents a significant opportunity for Australian and New Zealand brands in the agricultural, food and beverage, and health and wellness sectors, but cultural differences and language barriers are key challenges to connecting with this market.

Merchant Services 130

Merchant Services Social Commerce Marketing Target Market 130

Retail TouchPoints

AUGUST 17, 2021

From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. Online retailers are using AI to create intent-based promotions. In physical stores, we’re seeing AI used to improve the customer experience.

Checkout 306

Checkout Payment Services Customer Experience Inventory Management 306

CJ Retail Solutions

AUGUST 17, 2024

This changes in the way consumers engage with brands and make decisions about what to buy is the result of a number of factors, such as mobile payment systems & e-commerce platforms. Retailers are able to monitor & evaluate consumer interactions, past purchases, and demographic data by using data analytics & CRM systems.

Marketing 52

Marketing Point of Sale Payment Services Promotions 52

Retail Minded

JULY 6, 2024

The 4Ps of retail management are: product, place, price and promotion. Understanding Your Target Market and Their Needs You need to know who you’re selling your product to. For small retail outlets, this might mean offering goods that aren’t available in big department stores, giving you an edge in the market.

Payment Services 52

Payment Services Store Layout Promotions Advertising 52

Retail Bound

OCTOBER 1, 2024

A strong brand experience not only helps in effectively promoting your products but also creates a lasting impression on your target audience. Use social media platforms to create buzz around your new product and engage with your target audience. Offer special promotions or discounts. Provide exceptional customer service.

Visual Merchandising 52

Visual Merchandising Promotions Store Layout Target Market 52

Retail Bound

JULY 2, 2024

As product manufacturers, we all understand the importance of retail buyers in bringing our products to the market. These are the people who have direct access to consumers and can help us showcase our products on their shelves. Keep them updated on new products or promotions and ask for their feedback on your products.

Promotions 52

Promotions Target Market Consumer Marketing 52

CJ Retail Solutions

AUGUST 26, 2024

Implementing KPIs to measure customer engagement and conversion rates is essential for understanding the impact of marketing efforts. In-store promotions and events can be evaluated using KPIs to determine their impact on sales and foot traffic, guiding future strategies. Client Involvement and Focus. Decision-Making Based on Data.

Marketing 52

Marketing Visual Merchandising Inventory Turnover Store Layout 52

Wiser

AUGUST 24, 2017

Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? They are also a way to ensure markdowns and promotions are effective. On the other hand, if you have a limited time sale or a flash sale where you tell your consumers a specific end date, consumers will be motivated to buy sooner.

Markdowns 180

Markdowns Marketing Drop-Shipping Promotions 180

CJ Retail Solutions

AUGUST 14, 2024

Because seasonal variations affect consumer behavior and purchase patterns, they have a significant impact on retail marketing strategies. In order to plan and carry out their marketing campaigns successfully, retailers need to be aware of these effects. Making Exhibitions according to Seasons. Making Use of Digital Media.

Marketing 52

Marketing Promotions Outdoor Consumer 52

Inside Retail

MAY 1, 2023

Some of the ways that retailers are using data analytics include: Customer segmentation and personalisation Consumers increasingly expect personalisation and to do this retailers need to segment customers in increasingly more granular ways – things like demographics, buying behaviour, preferences and purchase history.

Customer Experience 130

Customer Experience Target Market Checkout Marketing 130

Retail Bound

APRIL 30, 2024

After all, they are the ones responsible for getting your products into the hands of consumers. This includes its features, target market, and unique selling points. This includes determining your target market, pricing strategy, and marketing plan.

Payment Services 52

Payment Services Target Market Marketing Promotions 52

Wiser

FEBRUARY 21, 2024

Panelists emphasized the significance of seamless integration of digital tools in response to COVID-19, which enabled continued engagement with consumers and efficient operational management. The importance of agility in sales strategies was highlighted, as brands recalibrate their approaches to meet consumers where they are.

Inventory Management 78

Inventory Management Retail Trends Consumer Promotions 78

Retail Bound

FEBRUARY 21, 2023

A frequent question we hear from consumer product startups, is “Is my product right for retail?” First and foremost, you should think about the product itself and the target market that it’s intended to reach. Also, does the target market have access to retailers who carry products like yours?

Target Market 52

Target Market Promotions Shipping Marketing 52

365 Retail

JULY 19, 2024

Eco-friendly displays resonate well with environmentally conscious consumers, enhancing brand image and loyalty. Retailers can quickly respond to market trends and consumer demands by adjusting displays to highlight new products or seasonal themes. Adopting sustainable practices offers several benefits for retailers.

Visual Merchandising 104

Visual Merchandising Store Layout Target Market Shopping 104