Retail Focus

SEPTEMBER 14, 2024

This article delves into the foundational elements of retail merchandising, exploring its importance and impact on consumer behavior and store profitability. Essentially, retail merchandising is about strategically positioning products to sway consumer buying decisions. What is Retail Merchandising ?

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Retail TouchPoints

JUNE 30, 2022

Store Analytics combines product location with shopper interaction and purchase data from the stores to give brands aggregated, anonymized insights about the performance of their products, promotions and ad campaigns. Brands can access these insights through a secure dashboard.

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Retail TouchPoints

MAY 1, 2024

The Psychology of Immersive Shopping Experiential retail strategies are rooted in psychological principles about how consumers engage with spaces. Understanding these behavioral motivations and responses is key to creating impactful in-store moments. These cues influence time spent in-store and brand attitudes.

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Retail TouchPoints

JULY 24, 2024

Welcome to the new frontier of consumer engagement — the fusion of architectural design and audio-visual (AV) technology. AV technology also enables remote monitoring and control, allowing real-time adjustments that promote sustainability. The creation of multipurpose spaces significantly enhances a brand’s storytelling capabilities.

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Inside Retail

OCTOBER 3, 2024

Despite the growing dominance of e-commerce, in-store shopping remains a cornerstone of Black Friday, delivering a unique experience that no online platform can fully replicate. Atmosphere and excitement: The atmosphere and vibe of a packed store on Black Friday creates an energy that simply cannot be replicated online.

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Inside Retail

DECEMBER 17, 2023

Consumers are still feeling enormous financial pressures, and many are heading into this period with little optimism towards their finances. Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. But this shouldn’t just be a retail race to the bottom.

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Retail TouchPoints

JANUARY 24, 2024

With this, retailers are designing store layouts with dedicated areas to showcase new and different products for varying tastes and trends, creating an ever-changing experience for shoppers. The concept of personalization is not limited to individual stores but also extends to the overall mall experience.

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A1 Retail

OCTOBER 10, 2024

Data from the Sensormatic platform, which captures 40 billion shopper visits globally each year, showed that last year UK footfall on Super Saturday (23rd Dec 2023) jumped +35 percent year-on-year , as last-minute Christmas shoppers swarmed into store on the penultimate day – and the last full shopping day – before Christmas.

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Retail Adventures

OCTOBER 6, 2024

That’s why grocers put milk and eggs at the rear of the store, forcing you to walk past higher margin and promotional items displayed on end features. A good store layout moves shoppers throughout the entire sales floor. Did you know that the average shopper only sees 50% of your sales floor? Add a subtle layer of scent.

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CJ Retail Solutions

AUGUST 11, 2024

This process involves presenting products strategically to encourage purchases, encompassing aspects such as product placement, display design, pricing strategies, and promotional activities. Understanding consumer behavior and buying patterns is essential for creating merchandising strategies that resonate with the target audience.

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Retail TouchPoints

SEPTEMBER 19, 2023

The company has successfully helped retailers like American Eagle Outfitters leverage RFID and computer vision-based inventory tracking technology to create a holistic, near-real-time view of inventory across stores to empower both associates and consumers. The pandemic accelerated new consumer behaviors, such as BOPIS.

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Wiser

SEPTEMBER 17, 2019

Will a promotion here eat into sales or lift them up? It’s normal to be a bit nervous about a change inside your stores. Why Monitor Consumer Behavior? Before diving into the metrics, it helps to look at why it’s beneficial for your business to monitor how consumers act. Will that new display drive sales?

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Retail Focus

JULY 3, 2024

True luxury is characterised by durability and timeless design, often incorporating practices such as recycling materials, providing repair services, and promoting the resale of second-hand luxury goods. Transparency in the supply chain is becoming paramount as consumers seek to understand the origins of the products they purchase.

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CJ Retail Solutions

AUGUST 26, 2024

In-store promotions and events can be evaluated using KPIs to determine their impact on sales and foot traffic, guiding future strategies. Employing KPIs is crucial for retailers to keep a competitive edge and achieve long-term growth in the highly competitive retail environment of today, where consumers have a multitude of options.

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CJ Retail Solutions

AUGUST 5, 2024

This practice goes beyond simple product display, incorporating an understanding of consumer behavior, creating engaging in-store experiences, and utilizing visual and technological tools to attract and retain customers. When customers walk into a store, they should feel welcomed, inspired, and motivated to make a purchase.

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CJ Retail Solutions

JULY 30, 2024

Effective visual merchandising can attract shoppers, encourage store entry, and ultimately increase sales. By crafting an engaging shopping environment, retailers can influence consumer behavior and promote impulse purchases. Effective use of color, lighting, and signage can help attract and engage customers in-store.

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CJ Retail Solutions

JULY 15, 2024

They serve as the initial point of interaction between consumers and products, significantly influencing purchasing decisions. They aim to create an immersive and engaging consumer experience. When executed effectively, displays can convey a brand’s identity, values, and messaging, leaving a lasting impression on consumers.

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Retail TouchPoints

JANUARY 25, 2023

Over the past three years, most of us have done a lot more shopping online, so it’s easy to forget that while ecommerce is still growing, most retail commerce still happens in stores. That means brick-and-mortar is still going strong, and not just because consumers are eager to get out of the house again.

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Retail TouchPoints

FEBRUARY 28, 2024

Analysis-ready models eliminate the need for manual data engineering, science and analysis, all of which can be time-consuming and prone to error. Different departments can collaborate more easily and work toward a common understanding of the data, promoting better decision-making.

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Retail Focus

OCTOBER 25, 2023

Retailers have continually adapted to changing consumer demands, technological advancements, and shifting societal values. These department stores were typically found in major cities, catering to urban consumers’ needs. This era was often described as consumer warfare.

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365 Retail

OCTOBER 8, 2024

Data from the Sensormatic platform, which captures 40 billion shopper visits globally each year, showed that last year UK footfall on Super Saturday (23 Dec 2023) jumped +35% year-on-year , as last-minute Christmas shoppers swarmed into store on the penultimate day – and the last full shopping day – before Christmas.

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CJ Retail Solutions

AUGUST 5, 2024

In the retail industry, in-store marketing is essential because it has a direct impact on consumer experiences and purchase decisions. Proven in-store marketing tactics establish a unified and captivating atmosphere that presents merchandise in an appealing manner, motivating consumers to make a purchase.

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CJ Retail Solutions

AUGUST 23, 2024

FSDU displays significantly influence consumer behavior at the point of purchase. Studies indicate that a large portion of purchasing decisions occur in-store, and FSDU displays provide an opportunity for brands to present their products in an visually appealing and eye-catching manner.

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Retail TouchPoints

NOVEMBER 5, 2020

When it comes to online merchandising, there are plenty of subtle but effective in-store tactics that can be difficult to replicate. Mannequins, store layout and even music are all curated to express your brand identity and drive a unique customer experience. . Think of video as your digital store’s mannequin. .

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CJ Retail Solutions

AUGUST 2, 2024

It encompasses various elements, including product placement, store layout, signage, and visual displays. By strategically arranging products and creating an inviting atmosphere, retailers can guide consumer decisions and encourage sales. This can lead to increased foot traffic and impulse purchases, ultimately boosting sales.

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RETAIL MANAGEMENT SOFTWARE

DECEMBER 4, 2023

The holiday season of 2023 promises to be a mixed bag of discounts, smart spending and changes in consumer behavior. From festive window decorations to well-organized in-store layouts, retailers aim to create an immersive and inviting atmosphere that captures the attention of shoppers. From bustling U.S.

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Retail Minded

JULY 6, 2024

The 4Ps of retail management are: product, place, price and promotion. In the retail business, whether it’s a physical store or an online retail outlet, the product is what draws customers in and keeps them coming back. For physical stores, this means being in areas where your customers live, work, or shop.

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Retail Bound

OCTOBER 1, 2024

As a product manufacturer, the success of your new product launch heavily relies on the brand experience you create for customers in-store with your retail partners. A strong brand experience not only helps in effectively promoting your products but also creates a lasting impression on your target audience. Collaborate with retailers.

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Inside Retail

OCTOBER 10, 2023

Prices continue to rise while retailers bear the brunt of consumer ire; however, some retailers, such as Aldi, are seeing the upside as consumers seek value. It’s interesting to see both Waitrose and M&S running campaigns you’d never have seen in the past, with price promises, price matching and price-down promotions.

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Wiser

APRIL 10, 2023

If your product range is too narrow, then you won’t be able to meet consumer demand. Every retail store has a different assortment. Even similar stores like Lowe’s and Home Depot won’t carry the exact same products. Deciding on your product assortment isn’t as simple as it might sound.

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Retail Focus

MAY 24, 2023

Lack of product is a major problem during the holidays when most consumers are looking to buy products. This requires employees to physically check with the warehouse or cash desk for the information, which is time-consuming. One type of layout is a forced-path layout which leads customers in a set path around the store.

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Wiser

JULY 31, 2023

A planogram is a visual diagram that details where every product on a retail store shelf should be placed. It’s a strategic roadmap for retailers, guiding them on how to arrange products in a way that boosts consumer engagement and ultimately leads to increased sales. Its main aim is to maximize sales and minimize wasted space.

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Retail Focus

MAY 30, 2023

A ‘ brand community ’ refers to a group of consumers who share a common interest or passion for a particular brand. More recently, retailers are embracing local retailing to connect with communities, support local economies, and meet the changing preferences of consumers. Physical retail can encourage developing retail communities.

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365 Retail

JULY 19, 2024

Eco-friendly displays resonate well with environmentally conscious consumers, enhancing brand image and loyalty. They provide the ability to keep the store layout fresh and dynamic, attracting repeat customers and increasing foot traffic. Adopting sustainable practices offers several benefits for retailers.

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Wiser

AUGUST 13, 2019

It’s the total of a shopper’s purchases during one specific visit to your store. Even so, increasing the number of items a consumer buys during a trip to your store is incredibly important. Offer Promotions. Sales promotions are another excellent way to increase market basket size. Timed discounts.

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Inside Retail

FEBRUARY 8, 2022

“It just goes to show that supermarket and grocery retailers are constantly looking for new and innovative ways to promote their products,” said Mortimer. They could have just put an ad on TV. They could have put it in a catalogue, or put up some social media posts, but they chose to do a pop-up. Creating customers.

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Wiser

NOVEMBER 7, 2022

Your next step might be to put out a promotion discounting purchases of a certain amount or higher from the same brand. Optimize Your Store Layout and Shelf Space. Your consumer research may include heat maps that show which areas are getting the most traffic and which need improvement.

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