Remove Consumer Remove Promotions Remove Social Commerce
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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. Cultivating KOCs (key opinion consumers, a.k.a. For the last half decade, U.S.

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2025 Trends: AI Continues its Rise, Tariffs’ Uncertain Impact, Circular Commerce Blossoms

Retail TouchPoints

To me this illustrates both how powerful gen AI-based solutions can be, but also the preparatory and ongoing work required to make them truly useful to both consumers and retailers. Reflections on Social Commerce PAN: While the future of TikTok in the U.S.

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How consumer brands can stand out on the digital shelf

Inside Retail

Fuelling the next wave of e-commerce growth Social commerce is one of several fast-growth e-commerce channels locally and globally, but it has yet to reach the scale and maturity in Australia seen in markets like China and to some extent the US. There are still a few hurdles.

Consumer 130
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How Marketers Can Use the Holidays to Set a Foundation for Long-Term Loyalty

Retail TouchPoints

In fact, 54% of marketers planned to activate their 2024 holiday campaigns in Q3. But consumers have spoken, and 89% think pre-October is “too early” for brands to launch their Christmas marketing campaigns, according to new data from brand tracking company Tracksuit. RTP: Consumers are especially mindful of value this year.

Marketing 278
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Why Brands Need to Get (More) Serious About Battling Counterfeit Products

Retail TouchPoints

John Ferdinand: The changes in technology and consumer behavior, and the exponential growth in online sales activity for all products but particularly in fashion have all contributed. RTP: Weve heard a lot recently about dupe culture, particularly when the dupes are being promoted by influencers on social media.

Marketing 264
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E-commerce trends and solutions: Takeaways from this year’s Online Retailer expo

Inside Retail

Online retail leader and ex-CMO of Adore Beauty, Dan Ferguson, said social commerce was on the rise, with people spending more on platforms like Temu. He predicted the next decade of e-commerce would consist of social media storefronts, as social networks have become full-fledged commerce platforms.

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Want to See Success in 2025? Answer These 5 Questions

Retail TouchPoints

If the events of 2024 taught us anything, its that value can mean many different things depending on a consumers demographics, psychographics and cultural context. Holiday sales data from Mastercard, Visa and Salesforce pointed to improving consumer confidence. Question 1: What does my target consumer value?