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and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. Cultivating KOCs (key opinion consumers, a.k.a. For the last half decade, U.S.
To me this illustrates both how powerful gen AI-based solutions can be, but also the preparatory and ongoing work required to make them truly useful to both consumers and retailers. Reflections on SocialCommerce PAN: While the future of TikTok in the U.S.
Fuelling the next wave of e-commerce growth Socialcommerce is one of several fast-growth e-commerce channels locally and globally, but it has yet to reach the scale and maturity in Australia seen in markets like China and to some extent the US. There are still a few hurdles.
In fact, 54% of marketers planned to activate their 2024 holiday campaigns in Q3. But consumers have spoken, and 89% think pre-October is “too early” for brands to launch their Christmas marketing campaigns, according to new data from brand tracking company Tracksuit. RTP: Consumers are especially mindful of value this year.
John Ferdinand: The changes in technology and consumer behavior, and the exponential growth in online sales activity for all products but particularly in fashion have all contributed. RTP: Weve heard a lot recently about dupe culture, particularly when the dupes are being promoted by influencers on social media.
Online retail leader and ex-CMO of Adore Beauty, Dan Ferguson, said socialcommerce was on the rise, with people spending more on platforms like Temu. He predicted the next decade of e-commerce would consist of social media storefronts, as social networks have become full-fledged commerce platforms.
If the events of 2024 taught us anything, its that value can mean many different things depending on a consumers demographics, psychographics and cultural context. Holiday sales data from Mastercard, Visa and Salesforce pointed to improving consumer confidence. Question 1: What does my target consumer value?
Socialcommerce will dominate By 2029, socialcommerce driven by platforms like TikTok and Instagram will account for a substantial share of Gen Zs purchases. Retailers will need to use AI and data analytics to tailor recommendations, promotions, and even product designs to individual preferences.
Chinese consumers are now adjusting to a “new normal” in response to evolving market conditions, prompting businesses to rethink their strategies. The 2025 China Consumer Survey by AlixPartners reveals a significant shift in spending priorities, reflecting changing consumer behaviours and economic dynamics.
Retail is undergoing a generational shift, and at the center of it is a powerful and misunderstood consumer: Gen Z. They’ve grown up in a world shaped by social media, rapid technological advancement and rising social consciousness. However, Gen Z doesn’t shop like their predecessors.
They use these channels to learn about new products, see what influencers are promoting and sift through branded content as it suits them. Knowing their preferences, youll do better to treat social platforms as a first touch point rather than a conversion. But they dont often buy directly through these platforms.
The holiday shopping season appears to start earlier each year, with Black Friday and Cyber Monday deals extending for weeks and retailers constantly competing for consumers attention. Additionally, the checkout process must remain consistent whether consumers are shopping in-store, online or using the retailers app.
The advance of socialcommerce provided China with additional means to establish its leadership in digital commerce. Platforms like ByteDance’s Douyin and its counterpart for foreign markets, TikTok, integrate social experiences with shopping. Similar concerns led U.S.
In translating its latest collection into Bitmoji avatars, Valentino promotes individual expression and fosters an ever more global community through the brand’s most iconic motifs.” Their [Prada Group] goal is to have a presence where shoppers are, and for younger consumers, this might be Snapchat,” Mansfield said.
However, while social ecommerce is predicted to be a $1 trillion sector by 2028 , a striking contradiction exists: platforms are racing ahead with integrated shopping features, but consumer trust isn’t keeping pace. These statistics suggest businesses are all-in with social ecommerce, yet consumers are hesitant.
The rise of the singles economy appears to be a long-term phenomenon, Damien Yeo, consumer and retail analyst at BMI told Inside Retail. Bautista said that, for consumer goods, there is a clear emphasis on solo-friendly packaging design, premium single-serve offerings, and smart portion control.
Until recently, there didnt seem to be a limit to the price that consumers would pay for a luxury status symbol, such as a leather handbag. per cent), the US will remain a key market for luxury brands, attracting affluent consumers and driving sales across various product categories, Zheng said.
In the social landscape shaped by Gen Z and millennials, platforms like TikTok and Instagram serve not just as promotional tools, but as powerful engines of cultural creation that foster lucrative online communities. Younger generations are driving brand narratives, from micro-trends to macro-movements, in real time.
In 2024, the sector navigated a period of change driven by shifting consumer expectations, economic pressures, and evolving workplace dynamics. A new government in the UK introduced policies that have influenced business operations and consumer spending patterns, particularly in areas such as taxation and sustainability incentives.
Brand identity and value must also be protected by complying with consumer protection, privacy and advertising laws. Online sales practices that use dark patterns, junk fees, negative options or other practices contrary to consumer protection laws. State and federal laws: Many states have strict consumer protection and privacy laws.
James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers?
They all play in the livestream shopping space, an increasingly popular way for American consumers to purchase goods online. Livestream shopping is a form of e-commerce where products are promoted and sold through live video broadcasts, typically on social media or e-commerce platforms.
The power of social media influencers is impossible to ignore in today’s digital age, with over half of Gen Z using TikTok as their go-to search engine and main source for shopping inspiration, largely because of the visual format of its results. This presents a major opportunity for retailers.
However, with fierce competition and ever-changing consumer preferences, standing out can feel overwhelming. Sustainability Focus : Consumers increasingly favor eco-friendly products. Social Media Influence : Platforms like Instagram and Facebook drive sales through socialcommerce.
What began as a Gen Z playground for dance challenges has matured into a global trend machine with direct purchase influence, and it’s reshaping how retailers think about product, placement and promotion. Campaigns aren’t carefully scripted, they’re memetic, reactive, and consumer-led.
Second-hand purchasing isnt just a trend; its a transformation of consumer behaviour, offering both economic and environmental benefits, he says. Theres a remarkable dynamic in which young consumers are more knowledgeable than ever about the climate crisis facing the planet as well as about labour conditions amongst suppliers, he says.
Now, Bogg Founder and CEO Kim Vaccarella is bringing the bag to even more consumers thanks to a new partnership with Target. We’re doing specific campaigns and promotions for these groups, even though our products aren’t discounted often.
Simply put, Adaptive Retail is any commerce experience that brings consumers what they want, wherever and whenever they want it. The next generation of consumer is scrolling on social platforms, they’re binge-watching on streaming platforms, theyre spending their time playing games Minecraft, Roblox, Fortnite, Spatial.
Despite Gen Z often being stereotyped as the TikTok generation, Millennials now outshop their younger consumer counterparts across TikTok, Instagram and Facebook, according to the latest research by the Retail Technology Show (RTS). RTSs research shows that the average shopper bought 11 times in the last 12 months on TikTok, up +37.5%
That said, it may come as some surprise that more and more consumers are also using platforms such as TikTok Shop to stock their fridges and pantries. They launched on [Tik Tok] – no promotion, no price discount, just the everyday price, but they sold it with us first, and then the next day, they launched it in store,” says Beane.
This trend reflects a broader transformation in consumer behaviour, as digital platforms increasingly dominate the gambling landscape. Modern betting apps offer features such as in-play wagering, live streaming, and personalised promotions, attracting a growing user base.
As technology evolves, so too do the ways brands engage with consumers. Whether it was a sachet of shampoo or a free can of Coke, the intent was simple: to introduce consumers to a product in the hope of inspiring a purchase. Traditionally, sampling was all about physical interactions. Poor targeting, no follow-up, zero measurability.
For a decade, direct-to-consumer (DTC) was not just a channel, but a cultural movement. How many pastel-packaged wellness gummies can the average consumer buy? Consumers, overwhelmed by sameness, now crave either radically utility-driven brands or those that can build something deeper – identity, emotion and community.
This growth is being driven by accelerated consumer adoption, with 58% of consumers saying they shopped for secondhand apparel in 2024, an all-time high for the survey. Amid consumer wallet share challenges, people are being more discerning, looking for value, and that’s what resale is offering.
In the end, we identified several trends shaping retail technology as the market continues to face a rapidly evolving landscape, intense global competition, faster product development cycles and demanding consumer expectations. Theeconomic pressuresof rising costs are pushing retailers to focus on the most efficient SKUs.
This strategy supports organic growth and enhances your social media campaigns by facilitating content sharing and monitoring conversations related to your products. By leveraging these features, you can effectively promote your products, optimize your social media tools, and strengthen your brand voice on Twitter.
Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. The unique set of Salomon partner trail events is an expansion of its global strategy.
Socialcommerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while socialcommerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.
As consumers grew concerned around the emerging Omicron variant and wanted to order past shipping cutoff dates, retailers who were able to sell an item online and fulfill the order via curbside or in-store pickup captured a larger percentage of these late-season sales.”. BNPL and SocialCommerce Were Holiday Standouts.
The ever-evolving roster of socialcommerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible from one app to another and each platform fighting to keep up — both with consumers’ expectations and each other. Meta Showcases SocialCommerce Successes.
Socialcommerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will significantly shape how both shoppers and businesses spend their time and money. However, this doesn’t mean that the existing social media playbook needs to be completely rewritten.
Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the socialcommerce wars. Socialcommerce sales in the U.S. Socialcommerce sales in the U.S. In fact they are anything but — and with good reason.
Smthgood isn’t just another online shopping destination; it’s actually harnessing the power of gamification, engagement and loyalty to incentivise consumers to make more thoughtful purchases. Tan is making sure he does his bit in terms of promoting conscious fashion in the APAC region, too. “We
Gabe Nicolau, Director of Global Vertical Ad Solutions at TikTok described them at the TikTok World event as a “frictionless way of reaching consumers since they appear right in people’s For You feeds.”. In-feed ads are where the real shopping action happens. Here are three ways TikTok plans to get there: Collection Ads.
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