Retail TouchPoints

NOVEMBER 7, 2024

In fact, 54% of marketers planned to activate their 2024 holiday campaigns in Q3. But consumers have spoken, and 89% think pre-October is “too early” for brands to launch their Christmas marketing campaigns, according to new data from brand tracking company Tracksuit. RTP: Consumers are especially mindful of value this year.

Marketing 278

Marketing Promotions Consumer Advertising 278

Retail TouchPoints

SEPTEMBER 29, 2021

Gabe Nicolau, Director of Global Vertical Ad Solutions at TikTok described them at the TikTok World event as a “frictionless way of reaching consumers since they appear right in people’s For You feeds.”. In-feed ads are where the real shopping action happens. Here are three ways TikTok plans to get there: Collection Ads.

Social Commerce 317

Social Commerce Shopping Advertising Marketing 317

Inside Retail

FEBRUARY 4, 2025

Chinese consumers are now adjusting to a “new normal” in response to evolving market conditions, prompting businesses to rethink their strategies. The 2025 China Consumer Survey by AlixPartners reveals a significant shift in spending priorities, reflecting changing consumer behaviours and economic dynamics.

Consumer 130

Consumer Beauty and Health Social Commerce Outdoor 130

Retail TouchPoints

JANUARY 29, 2025

John Ferdinand: The changes in technology and consumer behavior, and the exponential growth in online sales activity for all products but particularly in fashion have all contributed. RTP: Weve heard a lot recently about dupe culture, particularly when the dupes are being promoted by influencers on social media.

Marketing 264

Marketing Promotions Consumer Apparel 264

Wiser

APRIL 3, 2023

This is social commerce. What Is Social Commerce? Social commerce, also referred to as social shopping, allows brands to sell their products direct-to-consumers through social media platforms. With social shopping, those opportunities are minimized. billion dollars.

Social Commerce 167

Social Commerce Advertising Promotions Payment Services 167

Inside Retail

FEBRUARY 2, 2025

Social commerce will dominate By 2029, social commerce driven by platforms like TikTok and Instagram will account for a substantial share of Gen Zs purchases. Retailers will need to use AI and data analytics to tailor recommendations, promotions, and even product designs to individual preferences.

Social Commerce 130

Social Commerce Payment Services Beauty and Health Checkout 130

Retail TouchPoints

MARCH 1, 2021

Brands and retailers often use reviews, ratings and other types of content to boost consumers’ confidence about a pending purchase. We know our members do a lot of research; they read reviews and look at what other consumers’ experiences are. Additionally, Sam’s Club monitors the queries consumers pose via its site’s Q&A feature.

Consumer 290

Consumer Social Commerce Promotions Planning 290

Retail TouchPoints

MARCH 30, 2022

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Understanding Each Platform’s Role in Social Commerce. Social usage is not equal across platforms. Investing in a Consistent and Human Social Brand.

Social Commerce 324

Social Commerce Payment Services Checkout Shopping 324

Retail TouchPoints

APRIL 30, 2021

Additionally, PDI will enable retailers to extend personalized fuel pricing offers in real time to consumers who are on-site or driving nearby, as well as promote in-store products. “By PDI also plans to enhance the GasBuddy Business Pages that are used by c-store retailers for listing services and reputation management.

Promotions 279

Promotions Planning Consumer Management 279

Retail TouchPoints

NOVEMBER 4, 2024

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers?

Advertising 298

Advertising Marketing Promotions Consumer 298

Inside Retail

AUGUST 14, 2024

Social commerce vs e-commerce The shareable short-form content app has taken e-commerce to new heights and accelerated what marketing experts refer to as social commerce. Social commerce is an entirely new user experience that will take some brands time to work out how to navigate.

Social Commerce 263

Social Commerce Promotions Shopping Marketing 263

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.

Social Commerce 130

Social Commerce Advertising Checkout Shopping 130

Retail TouchPoints

DECEMBER 27, 2024

They use these channels to learn about new products, see what influencers are promoting and sift through branded content as it suits them. Knowing their preferences, youll do better to treat social platforms as a first touch point rather than a conversion. But they dont often buy directly through these platforms.

Returns 278

Returns Promotions Shopping Shipping 278

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Commerce 320

Social Commerce Beauty and Health Advertising Merchant Services 320

Retail TouchPoints

FEBRUARY 19, 2025

The advance of social commerce provided China with additional means to establish its leadership in digital commerce. Platforms like ByteDance’s Douyin and its counterpart for foreign markets, TikTok, integrate social experiences with shopping. Similar concerns led U.S.

Social Commerce 147

Social Commerce Promotions Consumer Marketing 147

Inside Retail

DECEMBER 4, 2024

In translating its latest collection into Bitmoji avatars, Valentino promotes individual expression and fosters an ever more global community through the brand’s most iconic motifs.” Their [Prada Group] goal is to have a presence where shoppers are, and for younger consumers, this might be Snapchat,” Mansfield said.

Fashion 277

Fashion Target Market Marketing Promotions 277

Retail TouchPoints

SEPTEMBER 16, 2021

Research from Meredith indicates that consumers are craving cooking inspiration, with the publisher predicting that views of “Meal Plans”-related articles and plans will be up 30% across its sites in 2021 versus last year.

Social Commerce 298

Social Commerce Shopping Planning Consumer 298

Inside Retail

APRIL 26, 2024

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Inside Retail

JULY 26, 2021

Cosmetics brand Perfect Diary kicked off this trend by launching its virtual persona Xiao Wanzi on WeChat and engaging customers through private and group chats – a beauty advisor, friend, promotional information supplier, and customer service assistant – all in real time. Second-life commerce.

Social Commerce 130

Social Commerce Advertising Apparel Accounting 130

Retail TouchPoints

SEPTEMBER 29, 2022

“AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users. With this, brands have leveraged AR to give consumers a new way to connect with content, a new lens by which to see the world and ultimately, a new form of commerce.”.

Social Commerce 297

Social Commerce Consumer Shopping Returns 297

Retail TouchPoints

AUGUST 19, 2021

Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand. Jeff Orschell, EY’s Americas Consumer Retail Leaders, noted that global data as well as the firm’s consumer research point to demand remaining elevated, despite the uncertainties.

ATS 299

ATS Markdowns Consumer Social Commerce 299

Inside Retail

JANUARY 16, 2025

Until recently, there didnt seem to be a limit to the price that consumers would pay for a luxury status symbol, such as a leather handbag. per cent), the US will remain a key market for luxury brands, attracting affluent consumers and driving sales across various product categories, Zheng said.

Merchant Services 130

Merchant Services Fashion Jewelry Social Commerce 130

Inside Retail

FEBRUARY 20, 2025

The rise of the singles economy appears to be a long-term phenomenon, Damien Yeo, consumer and retail analyst at BMI told Inside Retail. Bautista said that, for consumer goods, there is a clear emphasis on solo-friendly packaging design, premium single-serve offerings, and smart portion control.

Social Commerce 130

Social Commerce Consumer Marketing Accounting 130

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Jess Huang, Partner at McKinsey, said that by honing data governance and targeting practices, retailers can give consumers a better experience not just on their site but across the internet.

Consumer 264

Consumer Merchant Services Payment Services Advertising 264

Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., With its increased customer engagement, partnership opportunities and ample “social proof,” livestream shopping offers an attractive new strategy for today’s retailers. consumers via this channel? .

Shopping 227

Shopping Social Commerce Promotions Department Stores 227

Retail TouchPoints

NOVEMBER 3, 2021

However, TikTok shouldn’t just be used alone — content across many different channels will further boost performance and promote “surround sound marketing.”. These kinds of campaigns improve the customer experience because consumers have instant access to advice and reviews, speeding up their shopping and discovery experience.

Consumer 246

Consumer Accounting Customer Experience Marketing 246

Retail TouchPoints

APRIL 25, 2022

The good news for retailers is that when designed and executed well, return policies can deliver benefits that include bolstering customer satisfaction, reducing waste, easing internal business demands and affording insights into consumer data. Starting holiday promotions earlier helps retailers attract these shoppers’ business.

Returns 289

Returns Shopping Promotions Social Commerce 289

Retail TouchPoints

JUNE 9, 2022

billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand?

Consumer 363

Consumer Marketing Promotions Management 363

Inside Retail

JUNE 7, 2021

In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. However, according to Accenture’s 9th wave of Covid consumer research, two in three consumers continue to use brand apps for ordering.

Social Commerce 245

Social Commerce Consumer Promotions Customer Experience 245

Retail TouchPoints

JANUARY 18, 2022

The important part is that we’re online and we’re trying to communicate with the right consumers. We help enable brands to find the right target audiences — their consumers among all the consumers in China.”. Additionally, Chinese luxury commerce has a stronger social component than U.S.

Social Commerce 278

Social Commerce Consumer Promotions Marketing 278

365 Retail

DECEMBER 24, 2024

In 2024, the sector navigated a period of change driven by shifting consumer expectations, economic pressures, and evolving workplace dynamics. A new government in the UK introduced policies that have influenced business operations and consumer spending patterns, particularly in areas such as taxation and sustainability incentives.

Retail Trends 64

Retail Trends Social Commerce Advertising Consumer 64

Retail TouchPoints

FEBRUARY 23, 2021

With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix.

Advertising 297

Advertising Social Commerce Consumer Marketing 297

A1 Retail

DECEMBER 20, 2021

Convenience is now a top priority for consumers. Consumers can complete the entire customer journey from browsing to purchasing within minutes and are able to order deliveries to arrive when its most convenient for them. Enter social commerce. Social commerce isn’t new. As a result, online shopping excels.

Social Commerce 75

Social Commerce Shopping Consumer Promotions 75

Retail TouchPoints

DECEMBER 2, 2020

Personalization also increases the relevance of ads on social platforms, which can spark unplanned purchases that create the same enjoyment as making an impulse buy in person. Consumers use the internet to conduct research, get recommendations from friends, family and influencers and compare prices before making a final decision.

Social Commerce 259

Social Commerce Checkout Payment Services Consumer 259

Retail TouchPoints

OCTOBER 6, 2022

Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that). McNamara spotlighted a surge in promotional activities in July 2022 that marked the official kickoff of the back-to-school season.

Merchant Services 287

Merchant Services Payment Services Promotions Location 287

Retail TouchPoints

AUGUST 12, 2022

Among the solutions chosen for the 2022 cohort were tools that support sustainability by repurposing garments in both the physical and digital worlds — solutions that can advance the evolution of retail personalization with innovations in areas such as the metaverse, NFTs, gaming, social commerce and product returns.

Social Commerce 243

Social Commerce Fashion Returns Consumer 243

Retail TouchPoints

MARCH 23, 2022

As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy. Social commerce generated approximately $ 475 billion (U.S.) brands leverage these ecommerce strategies going into 2022? Now that this trend is finally reaching the U.S.,

Advertising 264

Advertising Social Commerce Promotions Outdoor 264