Wiser

APRIL 3, 2023

This is social commerce. What Is Social Commerce? Social commerce, also referred to as social shopping, allows brands to sell their products direct-to-consumers through social media platforms. With social shopping, those opportunities are minimized. billion dollars.

Social Commerce 167

Social Commerce Advertising Promotions Payment Services 167

Retail TouchPoints

MARCH 1, 2021

Brands and retailers often use reviews, ratings and other types of content to boost consumers’ confidence about a pending purchase. We know our members do a lot of research; they read reviews and look at what other consumers’ experiences are. Additionally, Sam’s Club monitors the queries consumers pose via its site’s Q&A feature.

Consumer 275

Consumer Social Commerce Promotions Planning 275

Retail TouchPoints

APRIL 30, 2021

Additionally, PDI will enable retailers to extend personalized fuel pricing offers in real time to consumers who are on-site or driving nearby, as well as promote in-store products. “By PDI also plans to enhance the GasBuddy Business Pages that are used by c-store retailers for listing services and reputation management.

Promotions 273

Promotions Planning Consumer Management 273

Inside Retail

AUGUST 14, 2024

Social commerce vs e-commerce The shareable short-form content app has taken e-commerce to new heights and accelerated what marketing experts refer to as social commerce. Social commerce is an entirely new user experience that will take some brands time to work out how to navigate.

Social Commerce 263

Social Commerce Promotions Shopping Marketing 263

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.

Social Commerce 130

Social Commerce Advertising Checkout Shopping 130

Retail TouchPoints

JANUARY 9, 2025

To me this illustrates both how powerful gen AI-based solutions can be, but also the preparatory and ongoing work required to make them truly useful to both consumers and retailers. Reflections on Social Commerce PAN: While the future of TikTok in the U.S.

Social Commerce 249

Social Commerce Promotions Consumer Shipping 249

Retail TouchPoints

MARCH 30, 2022

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Understanding Each Platform’s Role in Social Commerce. Social usage is not equal across platforms. Investing in a Consistent and Human Social Brand.

Social Commerce 283

Social Commerce Payment Services Checkout Shopping 283

Inside Retail

APRIL 26, 2024

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Inside Retail

JULY 26, 2021

Cosmetics brand Perfect Diary kicked off this trend by launching its virtual persona Xiao Wanzi on WeChat and engaging customers through private and group chats – a beauty advisor, friend, promotional information supplier, and customer service assistant – all in real time. Second-life commerce.

Social Commerce 130

Social Commerce Advertising Apparel Accounting 130

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Commerce 269

Social Commerce Beauty and Health Advertising Merchant Services 269

Retail TouchPoints

AUGUST 19, 2021

Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand. Jeff Orschell, EY’s Americas Consumer Retail Leaders, noted that global data as well as the firm’s consumer research point to demand remaining elevated, despite the uncertainties.

ATS 293

ATS Markdowns Consumer Social Commerce 293

Retail TouchPoints

NOVEMBER 3, 2021

However, TikTok shouldn’t just be used alone — content across many different channels will further boost performance and promote “surround sound marketing.”. These kinds of campaigns improve the customer experience because consumers have instant access to advice and reviews, speeding up their shopping and discovery experience.

Consumer 246

Consumer Accounting Customer Experience Marketing 246

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Jess Huang, Partner at McKinsey, said that by honing data governance and targeting practices, retailers can give consumers a better experience not just on their site but across the internet.

Consumer 239

Consumer Merchant Services Payment Services Advertising 239

Inside Retail

JUNE 7, 2021

In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. However, according to Accenture’s 9th wave of Covid consumer research, two in three consumers continue to use brand apps for ordering.

Social Commerce 245

Social Commerce Consumer Promotions Customer Experience 245

Retail TouchPoints

JUNE 9, 2022

billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand?

Consumer 350

Consumer Marketing Promotions Management 350

Retail TouchPoints

SEPTEMBER 16, 2021

Research from Meredith indicates that consumers are craving cooking inspiration, with the publisher predicting that views of “Meal Plans”-related articles and plans will be up 30% across its sites in 2021 versus last year.

Social Commerce 230

Social Commerce Shopping Planning Consumer 230

Retail TouchPoints

SEPTEMBER 29, 2022

“AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users. With this, brands have leveraged AR to give consumers a new way to connect with content, a new lens by which to see the world and ultimately, a new form of commerce.”.

Social Commerce 224

Social Commerce Consumer Shopping Returns 224

Retail TouchPoints

NOVEMBER 7, 2024

In fact, 54% of marketers planned to activate their 2024 holiday campaigns in Q3. But consumers have spoken, and 89% think pre-October is “too early” for brands to launch their Christmas marketing campaigns, according to new data from brand tracking company Tracksuit. RTP: Consumers are especially mindful of value this year.

Marketing 243

Marketing Promotions Consumer Advertising 243

Retail TouchPoints

APRIL 25, 2022

The good news for retailers is that when designed and executed well, return policies can deliver benefits that include bolstering customer satisfaction, reducing waste, easing internal business demands and affording insights into consumer data. Starting holiday promotions earlier helps retailers attract these shoppers’ business.

Returns 250

Returns Shopping Promotions Social Commerce 250

A1 Retail

DECEMBER 20, 2021

Convenience is now a top priority for consumers. Consumers can complete the entire customer journey from browsing to purchasing within minutes and are able to order deliveries to arrive when its most convenient for them. Enter social commerce. Social commerce isn’t new. As a result, online shopping excels.

Social Commerce 67

Social Commerce Shopping Consumer Promotions 67

Retail TouchPoints

JANUARY 18, 2022

The important part is that we’re online and we’re trying to communicate with the right consumers. We help enable brands to find the right target audiences — their consumers among all the consumers in China.”. Additionally, Chinese luxury commerce has a stronger social component than U.S.

Social Commerce 236

Social Commerce Consumer Promotions Marketing 236

Retail TouchPoints

JANUARY 7, 2025

If the events of 2024 taught us anything, its that value can mean many different things depending on a consumers demographics, psychographics and cultural context. Holiday sales data from Mastercard, Visa and Salesforce pointed to improving consumer confidence. Question 1: What does my target consumer value?

Advertising 238

Advertising Merchant Services Loss Prevention Consumer 238

Retail TouchPoints

FEBRUARY 23, 2021

With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix.

Advertising 244

Advertising Social Commerce Consumer Marketing 244

Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., With its increased customer engagement, partnership opportunities and ample “social proof,” livestream shopping offers an attractive new strategy for today’s retailers. consumers via this channel? .

Shopping 158

Shopping Social Commerce Promotions Department Stores 158

Retail TouchPoints

MARCH 23, 2022

As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy. Social commerce generated approximately $ 475 billion (U.S.) brands leverage these ecommerce strategies going into 2022? Now that this trend is finally reaching the U.S.,

Advertising 231

Advertising Social Commerce Promotions Outdoor 231

Retail TouchPoints

OCTOBER 6, 2022

Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that). McNamara spotlighted a surge in promotional activities in July 2022 that marked the official kickoff of the back-to-school season.

Merchant Services 232

Merchant Services Payment Services Promotions Location 232

Star Miconics

FEBRUARY 16, 2024

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

Social Commerce 59

Social Commerce Merchant Services Shopping Consumer 59

Retail TouchPoints

JANUARY 19, 2023

A combination of video stream, entertainment and real-time group chat, livestream shopping is a part of the much broader social commerce industry, which is currently $492 billion in size and expected to grow 3X as fast as traditional ecommerce, according to Jill Standish, Global Lead for Accenture’s Retail Industry Practice.

Social Commerce 257

Social Commerce Consumer Marketing Shopping 257

Retail TouchPoints

AUGUST 12, 2022

Among the solutions chosen for the 2022 cohort were tools that support sustainability by repurposing garments in both the physical and digital worlds — solutions that can advance the evolution of retail personalization with innovations in areas such as the metaverse, NFTs, gaming, social commerce and product returns.

Social Commerce 190

Social Commerce Fashion Returns Consumer 190

Retail TouchPoints

DECEMBER 13, 2023

This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

Shopping 307

Shopping Checkout Kiosk Consumer 307

Retail TouchPoints

JANUARY 4, 2022

2021 was a critical year for the direct-to-consumer (DTC) space. With consumers’ rapid shift to ecommerce channels, DTC players had to navigate surges in demand and effectively compete against a broader landscape that included their startup peers but also omnichannel behemoths. If that takes place, we’ll see VR become commerce-capable.

Consumer 314

Consumer Customer Experience Marketing Fulfillment 314

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Tip 4: Use Authentic Storytelling to Drive Consumers Down-Funnel. billion in the U.S. What’s their ‘swipe-up potential’?”.

Social Commerce 241

Social Commerce Accounting Marketing Planning 241

Retail TouchPoints

DECEMBER 8, 2020

The retailer was able to achieve this feat by utilizing the channel to its fullest, through special activations and promotions that could only work online. Craig Brommers: American Eagle’s Gen Z consumers have always been digitally connected, so ecommerce has always been a focus for the brand.

Social Commerce 264

Social Commerce Shopping Promotions Returns 264

Retail TouchPoints

AUGUST 5, 2021

Time that consumers spent sheltered in place was largely spent browsing and buying online and scrolling through social networks, and experts believe consumers’ evolved digital behaviors are here to stay. The baseline must be for malls and centers to have a persuasive online presence with links through to retailers’ websites. “The

Merchant Services 261

Merchant Services Fulfillment Promotions Consumer 261

Retail TouchPoints

DECEMBER 2, 2020

Personalization also increases the relevance of ads on social platforms, which can spark unplanned purchases that create the same enjoyment as making an impulse buy in person. Consumers use the internet to conduct research, get recommendations from friends, family and influencers and compare prices before making a final decision.

Social Commerce 185

Social Commerce Checkout Payment Services Consumer 185

Retail TouchPoints

DECEMBER 27, 2024

They use these channels to learn about new products, see what influencers are promoting and sift through branded content as it suits them. Knowing their preferences, youll do better to treat social platforms as a first touch point rather than a conversion. But they dont often buy directly through these platforms.

Returns 246

Returns Promotions Shopping Shipping 246

Retail TouchPoints

JANUARY 30, 2024

Sales generated through general user content would eliminate the need to pay any commission in some cases, and also could make the experience more palatable for consumers, some of whom have complained about the commercialization of content on the platform. TikTok to Build Physical Studios in the U.S. cities, beginning with Los Angeles.

Promotions 225

Promotions Shopping Location Planning 225