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Retail Roulette – Why Black Friday and Cyber Monday discounts are a complete gamble for retailers and consumers alike

Retail Focus

Now, securing sought after products at the best price is becoming increasingly chaotic for consumers, with prices fluctuating during a number of weeks across the Golden Quarter. Forget deal or no deal, it’s more like deal or disappointment for consumers, leaving much to be desired in terms of results for retailers.

Consumer 261
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How GMG plans to win Southeast Asia’s sports retail market

Inside Retail

The country has a well-established retail ecosystem with high-traffic shopping malls, premium retail spaces and a digitally engaged consumer base. Despite its rapid expansion, GMG remains focused on a localised approach, tailoring its retail strategies to consumer behaviours in Malaysia, Singapore and Indonesia.

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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

But consumers are demanding in other ways, too. According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. Digital channels are alive with opportunities to dazzle consumers. Here are three key reasons they work so well: 1.

Consumer 273
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The North Face Appeals to All 5 Senses to Bring the Outdoors into its London Flagship

Retail TouchPoints

The store serves not only as a place for product sales and services but as a base camp that should equip and inspire consumers for exploration, said Martina Cerletti, Retail Marketing Director for The North Face EMEA in an interview with Retail TouchPoints.

Outdoor 273
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Successful Retail Marketing Requires a Skilled ‘Data Translator’

Retail TouchPoints

Mastering data is critical for retailers, particularly those serving specialty areas. The ability to reach consumers at the moments in time when they’re likely to make — or at least consider — key purchase decisions is the ultimate marketing challenge. Consumers today expect seamless connectivity.

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Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’

Retail TouchPoints

Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

According to The Small Business Blog , emails are an effective marketing channel because most U.S. consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6%

Marketing 246