Retail TouchPoints

JUNE 17, 2024

Technology has permeated every aspect of customer loyalty, providing brand marketers with more tools to engage customers. Today, marketing programs are more comprehensive and measurable than ever, inclusive of apps, social media accounts, finely tuned promotions, influencer collabs, gift cards and more.

Merchant Services 264

Merchant Services Promotions Consumer Marketing 264

Retail TouchPoints

OCTOBER 25, 2024

As The Wall Street Journal noted, consumers are making 8% more trips to different retailers as inflation impacts household budgets. The Journal also reported that consumers are traveling to cheaper zip codes to shop and are joining loyalty programs to take advantage of promotions in greater numbers, according to retail analysts.

Shopping 289

Shopping Supermarket Advertising Consumer 289

Inside Retail

FEBRUARY 16, 2023

As travel picks up in Southeast Asia, retailers, brands and marketers are revving up promotions and campaigns to encourage consumers to splurge on impulse purchases. “We We’ve observed an acceleration of the ultra prestige segment, especially in the more mature luxury markets of Asia and the Gulf,” she stressed.

Retail Marketing 130

Retail Marketing Marketing Returns Consumer 130

Retail TouchPoints

MAY 19, 2021

As more and more people get vaccinated, they will return to brick-and-mortar stores in even greater numbers, and that means retailers need to start preparing for an influx of foot traffic. But don’t expect consumers to abandon the digital shopping experiences they relied on during the pandemic.

Retail Marketing 198

Retail Marketing Marketing Shopping Returns 198

Retail TouchPoints

APRIL 18, 2024

Through the new RMN, brands that sell at ARG’s more than 1,400 independent grocers will be able to connect directly with the 22 million consumers those retailers serve via digital and in-store campaigns. We are leveraging our consumers and our collective $16.5 billion in retail sales.

Grocer 264

Grocer Advertising Promotions Point of Sale 264

365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. With opti-channel, marketers can narrow the focus but widen their advertising impact. www.catalinamarketing.co.uk .

Retail Marketing 98

Retail Marketing Marketing Advertising Consumer 98

365 Retail

NOVEMBER 1, 2021

Retailers hoping for decent returns from their promotions investment this year will need a much more detailed picture of what’s actually happened as they go into peak, says Robin Coles, Managing Director EMEA at XCCommerce. 77% wanted coupons and vouchers etc while 62% said they would be loyal to retailers who offer promotions.

Promotions 52

Promotions Consumer Management Advertising 52

Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do. Celebrating uniqueness.

Consumer 130

Consumer Target Market Visual Merchandising Kiosk 130

365 Retail

AUGUST 16, 2023

UK Retail marketers are risking customer frustration and reduced profitability by wasting ad budgets on low stock items, according to new research by product performance management (PPM) platform ROI Hunter. The cost-of-living crisis has driven consumers to be selective in how and where they spend their disposable income.

Retail Marketing 52

Retail Marketing Marketing Promotions Management 52

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Retail Bound

APRIL 23, 2024

Retail is an ever-evolving industry that has seen its fair share of changes over the years. From traditional brick-and-mortar stores to the rise of e-commerce, product startups have had to adapt and keep up with changing consumer behavior. trillion by 2025, making it a lucrative market for product startups.

Consumer 52

Consumer Customer Experience Promotions Marketing 52

Retail Minded

FEBRUARY 20, 2023

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. This is just one of the many ways shopping has evolved. Nearly 80% of U.S.

Retail Marketing 52

Retail Marketing Marketing Payment Services Shopping 52

Retail TouchPoints

OCTOBER 14, 2021

Retailers and consumers alike are bracing for a holiday season much like the last — masks look set to remain a top stocking-stuffer; “supply chain” has a become a daily topic in mainstream media; and parents are gearing up for tears with the top toys of the year already predicted to go out of stock. Early Birds Get the Products.

Marketing 299

Marketing Promotions Consumer Customer Experience 299

Retail TouchPoints

JUNE 22, 2022

Amazon has named 17-year company veteran Doug Herrington to the renamed role of CEO of Worldwide Amazon Stores, filling the position left vacant by former CEO of the Worldwide Consumer Dave Clark. Since 2015, Herrington has served as Amazon’s SVP of the North America Consumer.

Fulfillment 278

Fulfillment Finance Promotions Customer Experience 278

Retail TouchPoints

APRIL 5, 2024

Contrast that to retail. consumers shop online, according to 2022 statistics ; 79% of shoppers shop at least once per month, with 22% doing so once a week, 27% once every two weeks and 29% once per month. Pini Yakuel is the Co-founder and CEO of Optimove , a customer-led marketing platform. About four in five U.S.

Customer Retention 312

Customer Retention Marketing Consumer Shopping 312

Retail Next

SEPTEMBER 26, 2019

While it brings great opportunities for entrepreneurs, the stiff competition in the market, plus the enormous demand for high-quality service, make succeeding in this industry challenging too. That is why effective retail marketing is crucial. Consumers prefer to shop from brands that provide relevant content and services.

Retail Marketing 52

Retail Marketing Marketing Customer Retention Promotions 52

Trax Retail

AUGUST 23, 2023

Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time.

Retail Marketing 40

Retail Marketing Marketing Advertising Shopping 40

Wiser

APRIL 11, 2024

Incorporating the latest feedback from Wiser customers, we delve deeper into the nuanced strategies retailers and Direct-to-Consumer (D2C) brands are employing to align with current shopper trends, adding a layer of sophistication to the strategic pivot toward crafting loyalty programs centered around personalization and trust.

Promotions 78

Promotions Consumer Shopping Marketing 78

Retail Bound

APRIL 11, 2022

Whatever the reason, make sure you shop the store or channel you’re contemplating to ensure they a) support your category b) are not flooded with similar product and c) actively promote new and independent brands. Good retail alignment means that your retail channel can reliably highlight your product and show its value to consumers.

Retail Marketing 52

Retail Marketing Marketing Specialty Store Shipping 52

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Self-service check-ins and checkouts have become the new norm, saving time and money for retailers.

Retail Trends 93

Retail Trends Consumer Payment Services Fulfillment 93

Inside Retail

JUNE 3, 2024

It’s no secret that consumers are still spending big on their pets even in a cost of living crisis – and the launch of luxury pet accessories brand Mon Petit Amour Manolo, which sells collars starting at $550, is proof of this. Room for growth The global pet accessories market is currently valued at US$11.01 billion in 2023.

Accessories 279

Accessories ATS Specialty Store Accounting 279

Retail TouchPoints

MARCH 26, 2024

Leading the charge in innovative, consent-driven strategies is the adoption of zero-party data , or data that consumers proactively share with a brand. This privacy-friendly approach empowers retail brands to create hyper-personalized targeting tactics, fostering genuine connections while respecting user privacy.

Advertising 264

Advertising Apparel Consumer Marketing 264

Retail TouchPoints

FEBRUARY 23, 2021

In fact, some major retailers reported double-digit growth in ecommerce sales during Q2, right at the outbreak of the pandemic. With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase. In fact, Smartly.io

Advertising 297

Advertising Social Commerce Consumer Marketing 297

Retail TouchPoints

JULY 20, 2023

Retail marketing lives and dies by one main principle: the voice of the brand. Retailers understand the importance of a distinct brand voice and how that connects to long-term customer loyalty — but generative AI is changing the game. We all know personalization is not new to retailers.

Marketing 187

Marketing Outdoor Consumer Retail Marketing 187

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. And consumers can feel it.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

NOVEMBER 23, 2022

While cannabis is a unique business in many ways, it ultimately behaves a lot like more traditional retail categories, particularly consumer packaged goods, pharmacy and spirits, according to Meth. Are your budtenders adequately promoting products that are relevant to consumers? Do you have signage set up?

Marketing 279

Marketing Promotions Retail Marketing Returns 279

Retail Next

FEBRUARY 24, 2020

Business owners and managers face competition from area stores, big-box retailers, and internet giants. Promoting eco-friendliness could create a strong competitive advantage for brick-and-mortar stores. But the marketing tactic has its pitfalls. Promote the Shopping Local Movement. 29%: I like to try new retailers.

Promotions 59

Promotions Beauty and Health Marketing Shopping 59

Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Ideal for mid-term use, this product can be installed by any employee.

Outdoor 162

Outdoor Promotions Customer Experience Marketing 162

CJ Retail Solutions

AUGUST 26, 2024

One of the most important metrics for assessing the success of retail marketing campaigns is the Key Performance Indicator (KPI). Retailers are able to make data-driven decisions for business growth with the help of these indicators, which offer quantifiable data on various aspects of marketing strategies.

Marketing 52

Marketing Visual Merchandising Inventory Turnover Store Layout 52

Retail TouchPoints

OCTOBER 14, 2022

The new partnership is just the latest example of the maturation of the retail media model , which until recently has been dominated by fairly basic website-based offerings such as sponsored search, display ads and promoted listings.

Advertising 195

Advertising Promotions Retail Marketing Marketing 195

CJ Retail Solutions

AUGUST 5, 2024

In the retail industry, in-store marketing is essential because it has a direct impact on consumer experiences and purchase decisions. Proven in-store marketing tactics establish a unified and captivating atmosphere that presents merchandise in an appealing manner, motivating consumers to make a purchase.

Visual Merchandising 52

Visual Merchandising Marketing Promotions Target Market 52

Retail TouchPoints

AUGUST 11, 2020

Unfortunately, retailers are struggling with a lot of what former Secretary of Defense Donald Rumsfeld termed “unknown unknowns,” including what percentage of consumers will stick with online apparel shopping when stores eventually reopen; the impact of promotional activity; and the future destiny of shopping malls.

Apparel 315

Apparel Planning Promotions Consumer 315

CJ Retail Solutions

AUGUST 14, 2024

Because seasonal variations affect consumer behavior and purchase patterns, they have a significant impact on retail marketing strategies. In order to plan and carry out their marketing campaigns successfully, retailers need to be aware of these effects. Making Exhibitions according to Seasons.

Marketing 52

Marketing Promotions Outdoor Consumer 52

Inside Retail

JUNE 18, 2024

The move will allow the big-box retailer to update prices on over 120,000 products within just two minutes via its mobile app for retail workers called Me@Walmart. For instance, Norwegian discount retailer Rema 1000 has been investing in this space for over a decade.

Merchant Services 130

Merchant Services Consumer Location Fulfillment 130

Retail TouchPoints

MAY 18, 2023

Meta is testing a promotional ads capability, with the goal of making it easier for shoppers to discover, manage and apply digital promotions to their purchases as well as expanding the number of options for its lead ads product. The promotional ads test will launch for select advertisers in the U.S., UK, Canada and India.

Promotions 301

Promotions Consumer Advertising Marketing 301

Retail TouchPoints

MARCH 31, 2021

Nowhere is that more true than the retail market, which has seen a fundamental shift among consumers in the wake of the pandemic. The question is: are retailers ready to handle it? found that nearly 70% of consumers intend to continue buying online for store pickup. They say you can never go back.

Consumer 317

Consumer Inventory Management Boutique Management 317

Retail TouchPoints

JANUARY 28, 2022

Defined as data customers are willing to give to brands/retailers in return for discounts via a loyalty/rewards program or email, zero-party data is an oft-overlooked form of data collection thanks to its simplicity, but is now having a moment that will likely turn it into a permanent fixture in retail marketer’s toolkit.

Kiosk 278

Kiosk Outdoor Checkout Marketing 278