Remove Consumer Remove Point of Sale Remove Visual Merchandising
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At 60, The Paper Store Remains Committed to Being the ‘Antithesis of Online Shopping’

Retail TouchPoints

We seek to create a customer experience inside our locations where you can touch, feel and smell the products, where there are experiences from a sensory perspective that excite consumers. If you know exactly what you want, why would you go beyond Amazon ?

Shopping 286
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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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Thinking outside the box with visual merchandising

Retail Focus

Retailers have been using visual merchandising to appeal to and connect with shoppers for many years now. The fast-paced nature of today’s market makes it harder to catch the attention of consumers, who may be otherwise distracted while out shopping. So, what can retailers do?

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What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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Experiences to Remember: Changing In-Store Behavior and Reaching Consumers

Retail TouchPoints

Because while they may feel they are communicating something weighty, it doesn’t mean consumers will hear it, let alone act. Additionally, consumers still have pandemic-related and sustainability concerns, ranging from reluctance to shop in crowded stores to environmental issues around the use of cardboard and plastic-heavy displays.

Consumer 263
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5 Ways Food Stores are Leading in Experience Innovation

Retail TouchPoints

And because food shopping decisions align directly with consumers’ needs and preferences, food retailers have a unique opportunity to differentiate through the physical experience they offer. All brands and retailers need to think critically about what they want consumers to accomplish in their locations.