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Breaking Barriers: How Brick-and-Mortar Retailers can Deliver Exceptional Customer Experiences

Retail TouchPoints

Consumers today expect a better in-store shopping experience from brick-and-mortar retailers, and retailers that can give it to them will continue to thrive even in the face of ever-increasing convenience from online competitors. Delivering Exceptional Customer Experiences Collect and use your in-store data. Bad retail is dead.

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Walking the Line: How a Post-Pandemic Retail Hybrid Might Make the Best of Both Worlds

Retail TouchPoints

Even the best business plans expect some bumps along the road: financial insecurity among consumers, supply chain complications, a shortage of labor or reduced in-store traffic. Although competition in the market will shift, physical store locations will remain a cornerstone of retail operations. Emerging Consumer Trends.

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

A network outage can mean lost sales in the short term, as shoppers simply move to another brand for that purchase, or losses in the long term if that customer does not return. A cyberattack that compromises customer personal information can diminish the trust consumers place in a brand.

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Three Design Tips for Fighting Shrink

Retail TouchPoints

Sadly, in addition to imagining how people will shop the store, designers need to think harder about how they might steal from it, too. That means asking questions like: What more can be done to deter theft using store layout, customer flow, shelf height, mirrors, lighting and the placement of gondolas, merchandise and security cameras?

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The Secret to Safe, Profitable Pandemic-Era Retail? Look to Video Analytics

Retail TouchPoints

One of the greatest challenges for retailers will be operating under new health and safety measures as consumers resume in-store shopping. Owners must ensure that their stores are safe for both employees and customers and comply with pandemic-era mandates. Even as restrictions begin to ease, few are back up to full capacity.

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How technology can drive meaningful engagement between store staff and shoppers

Inside Retail

Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. They can complete the entire transaction from a mobile phone.

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The height of fashion – the brick and mortar revival

I Vend

In this article, we’ll explore the ‘back to the store’ phenomenon, and how fashion retailers can position themselves to welcome shoppers back to an amazing in-store customer experience. The (re-)rise of brick and mortar shopping When online shopping was the only option, fashion consumers made the best of it.

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