This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Were in the early stages of what you might call the Great Shopping Migration: almost 60% of online customers recently polled confirmed that they were likely to use social media platforms to shop. Thats good news for social sellers stationed across the globe.
Read on to take a look at the issues we plan to watch and cover onRetail TouchPoints. To me this illustrates both how powerful gen AI-based solutions can be, but also the preparatory and ongoing work required to make them truly useful to both consumers and retailers. 13 from 6 to 8 p.m.
Socialcommerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that socialcommerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9
The move is part of the companys WIN growth strategy, aimed at increasing revenues by delivering live shopping content wherever consumers are shopping. The strategic agreement with TikTok follows a major restructuring at QVC Group in late March that saw the elimination of 900 team members across HSN , QVC U.S.
She led a brand refresh for the fast fashion retailer, focusing on younger consumers with a social-media-first approach to customer engagement. Under her leadership, Forever 21 launched omnichannel capabilities , socialcommerce and a metaverse partnership with Roblox. Park has been CEO of Forever 21 since 2022.
Petco is staying at the forefront of socialcommerce via multiple live shopping events, produced in partnership with Facebook , that combine fashion, charity and adorable animals. Our goal is to be a leader in innovating and driving the use of socialcommerce in our category and in the U.S.”.
The ever-evolving roster of socialcommerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible from one app to another and each platform fighting to keep up — both with consumers’ expectations and each other. trillion pie by 2025.
The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of socialcommerce. Trust Plays a Big Role in Consumers’ Willingness to Shop on Social. after Google, accounting for 25.2%
It’s no secret that socialcommerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. The partners surveyed 28,500 of this desirable consumer set from across the U.S., The partners surveyed 28,500 of this desirable consumer set from across the U.S.,
Target has ambitious plans to drive an additional $15 billion in sales growth by 2030. The retailer revealed these long-term plans along with financial results of its 2024 fiscal year, which ended Feb. Targets net sales decreased by 0.8% compared to the previous year, falling from $107.4 billion to $106.6 Comparable sales rose 0.1%
Simultaneously, retail executives and practitioners ramp up their travel plans, venturing to major events like the NRF Big Show and Shoptalk, to generate buzz around their major plans and priorities. The volatile inflationary environment meant consumers spent more on household essentials and groceries.
TikTok’s timing is spot on, according to Terri Zimmer, Director of Content Strategy at the agile marketing agency Scrum50 : “We have seen brands we work with treat TikTok as a nice-to-have in their plans and not a must-have because of the lack of ability to prove out an ROI,” she said in comments shared with Retail Touchpoints.
Chinese consumers are now adjusting to a “new normal” in response to evolving market conditions, prompting businesses to rethink their strategies. The 2025 China Consumer Survey by AlixPartners reveals a significant shift in spending priorities, reflecting changing consumer behaviours and economic dynamics.
Retailers need to continue to focus on enhancing the digital product discovery experience, especially as more and more channels arise for consumers to discover and purchase their products. While this underscores the inevitability of returns, it also highlights the need for retailers to refine their digital strategies.
Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. How will this ultimately impact marketers’ planning calendars, now that we’re past Halloween?
Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. RECOMMENDED LISTENING: Riding the SocialCommerce Wave. The new DTC model is the Community Economy plus Content-Driven Commerce,” Hamilton said.
consumers after a UK launch in September 2023. TikTok Shop plans to expand its refurbished electronics assortment over the coming months to also include earphones, headphones, smart watches and more. TikTok Shop has expanded the refurbished electronics product category to U.S.
This is socialcommerce. What Is SocialCommerce? Socialcommerce, also referred to as social shopping, allows brands to sell their products direct-to-consumers through social media platforms. Why Is SocialCommerce Important? And this plan has worked!
Brands and retailers often use reviews, ratings and other types of content to boost consumers’ confidence about a pending purchase. We know our members do a lot of research; they read reviews and look at what other consumers’ experiences are. Additionally, Sam’s Club monitors the queries consumers pose via its site’s Q&A feature.
Pureplay online furniture retailer Temple & Webster has an ambitious five-year growth plan, and TikTok could be the key to making it happen. To become a household name, Temple & Webster is focussing its socialcommerce efforts on Instagram while keeping an eye on the up-and-coming markets that TikTok could help it unlock.
There’s no shortage of companies trying to crack the code of socialcommerce in the U.S. from the biggest social media platforms to small start-ups. Video commerce is the delivery of content. It ties together the best of affiliate, the best of influencer and the best of digital into socialcommerce.
A recent study found that three-quarters of consumers will avoid a brand after a cybersecurity issue, and more than 40% assume that brands are to blame when an incident occurs. Another survey of online consumer attitudes found that 84% wont go back to an ecommerce site after a fraud experience there. Supplier cybersecurity.
The solution provider plans to expand the app’s current offerings to help c-stores attract new customers by receiving offers funded by CPG companies and streamlining enrollment in retailers’ loyalty programs. This will enhance the experience and utility of the app for its millions of users.”.
Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. More and more, that means rethinking product development and expanding their sizing and assortment planning to represent a wider range of sizes and body shapes.
Walmart has teamed up with media company Meredith for a cross-platform partnership designed to help customers plan and prepare meals faster and more easily through AI-powered meal planning, shoppable recipes, visual search, chatbots and more.
Now, as the company’s 15th birthday nears, Hyman has unveiled her plans to “reinvigorate” the business heading into 2025 and beyond. ” Aligning with the Demands of Today’s Consumers “Some of the language that I continue to hear when I go to many of [my go-to-market appointments] are things like, ‘What will our adjacencies be?’”
The reseller, which first announced the plans in late September 2020, has not issued a target price range or the number of shares to be made available. As of February 2020, shoppers were expressing increased interest in second-hand clothing: at the time, used items took up 14% of consumers’ closet space, according to a Poshmark study.
Qualified influencers will be able to create custom shoppable storefronts featuring Foot Locker products, and then link to that storefront from their social media accounts as well as tag specific products they mention.
New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Additionally, Lowe’s Marvin Ellison will be honored with the NRF 2023 Visionary Award. Taking place January 15-16 from 10 a.m.
The advance of socialcommerce provided China with additional means to establish its leadership in digital commerce. Platforms like ByteDance’s Douyin and its counterpart for foreign markets, TikTok, integrate social experiences with shopping. Similar concerns led U.S.
James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers?
The impact and growth of social media brands play a huge part in what we see on our newsfeeds — and with that, socialcommerce has flourished. Social apps that already allow for commerce include Instagram , Facebook , and Pinterest , but TikTok and Twitter are also experimenting with shopping features.
These experiences are the newest flavor of socialcommerce that is redefining the retail shopping experience — both online and in-person. Global socialcommerce sales are expected to skyrocket from $492 billion in 2021 to $1.2 If you don’t match pace now, you may never be able to catch up.
Covid-19 hit the reset button on consumer behaviour. Retail brands quickly realised that it was no longer business as usual after the pandemic set in, and marketing plans, execution, creative, and channels had to be re-thought wholescale. This leaves the obvious question: how exactly has Covid-19 altered consumers?
“AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users. With this, brands have leveraged AR to give consumers a new way to connect with content, a new lens by which to see the world and ultimately, a new form of commerce.”.
retailX also will go Inside the Mind of the Values-Driven Consumer in a session featuring Danny Alexander, Co-founder of Who Gives A Crap , and Lindsay McCormick, CEO of Bite. Hot Takes on Livestreaming, Influencer Marketing and SocialCommerce. At Chicago’s McCormick Place, Aug. Rethinking the Brick-and-Mortar Store.
Flipkart plans to use the new funding to make investments across people, technology, supply chain and infrastructure to address the requirements of the rapidly growing consumer base in India. A key focus area for the group is to help informal commerce segments leverage the power of technology.
All companies that receive investment from Prisma Ventures will also benefit from access to Ulta Beauty’s innovation team, consumer insights and in-market testing opportunities. “We We believe this fund presents opportunities for creative disruptors to further propel the industry forward,” said Prama Bhatt, CDO at Ulta Beauty in a statement.
The rise of the singles economy appears to be a long-term phenomenon, Damien Yeo, consumer and retail analyst at BMI told Inside Retail. The opportunity is in being in tune with how people will live they do and will live differently, so we should plan for the reality that singles will buy differently.
As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. In one client example, it was discovered that consumers who saw a Streaming TV ad were over 2.5X
Pinterest has signed a definitive agreement to acquire THE YES , an AI-powered platform that allows consumers to personalize their shopping feeds based on their brand, style and size preferences. With this acquisition, Pinterest is setting the stage for an expanded socialcommerce strategy and product offering.
Today’s consumers demand omnichannel shopping, lightning-fast website performance, Google-like search options and meaningful brand experiences. In a nutshell, the stable, slow-moving era of desktop-only e-commerce is gone. Imagine a scenario of adding modern touchpoints to commerce journeys, such as socialcommerce apps.
Both Pinterest and Healey are pushing the boundaries of socialcommerce in their own ways — Healey is working to catch up to consumers in an industry that has been slow off the starting line when it comes to ecommerce. The Convergence of Car Sales and SocialCommerce. Not Your Father’s Auto Sales.
As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. At the same time, they will build out more robust retention toolkits that represent the diverse behaviors of consumers. Prediction 2: Diversification of fulfillment services will be key to omnichannel success.
We organize all of the trending information in your field so you don't have to. Join 40,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content