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SVP Reveals How Tractor Supply Assesses Tech to Power ‘Legendary’ Service Experiences

Retail TouchPoints

A key aspect of Tractor Supply Company s brand mission is providing legendary customer service. Whether customers decide to shop online, use the mobile app or are face to face with an associate, Tractor Supply offers a number of tools that enable inventory visibility, seamless service and fast checkout. One of these is Hey GURA.

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Rethinking Retail Returns

Retail TouchPoints

Returns negatively impact brands in several ways including processing costs, shipping fees, unsellable merchandise and more. With the growth in ecommerce and higher consumer expectations for convenience, it is essential for retailers to make returns processes as efficient as outbound fulfillment.

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Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

Retail TouchPoints

They extend to things like livestreams, shoppable content and payment links within Instagram Reels, stories, TikTok videos or Pinterest Pins. Whats more, Deloitte data shows that consumers using social media were four times more likely to add more to their baskets or make purchases of a higher value than they would when shopping off-channel.

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The Importance of Omnichannel Customer Service in Modern Retail

Retail Focus

As consumers move seamlessly between online, mobile, and physical store channels, retailers must keep pace through an omnichannel strategyone that unifies every customer touchpoint into a cohesive, frictionless journey. Consistency in Branding and Messaging Omnichannel service extends beyond technology.

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Adopting a Holistic Security Mindset for Ecommerce

Retail TouchPoints

A recent study found that three-quarters of consumers will avoid a brand after a cybersecurity issue, and more than 40% assume that brands are to blame when an incident occurs. Another survey of online consumer attitudes found that 84% wont go back to an ecommerce site after a fraud experience there. Site security is also a concern.

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3 Ways SMBs Can Deliver a More Personalized Shipping Experience

Retail TouchPoints

In this new landscape, the shipping experience has become more important to a brand’s bottom line — and reputation — than ever before. Here are three ways SMBs can deliver a more personalized shipping experience to build a happier, more loyal customer base. Offering different shipping speed options is no longer enough to differentiate.

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Kroger Doubles Ship Assortment Via 3rd-Party Marketplace

Retail TouchPoints

As the pandemic has driven the adoption of e-Commerce to a level retailers didn’t expect to see for a year or more, many are speeding up the development of digital products and services that were further ahead on their technology roadmaps. The third-party vendors will ship the products directly to the consumers’ homes.

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