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Backcountry Bolsters Digital CX to Manage Outdoor Recreation Shopping Surge

Retail TouchPoints

Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com.

Outdoor 293
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More People Than Ever Are Exploring the Outdoors. Here’s the Opportunity for Brands and Retailers

Retail TouchPoints

While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed forward: interest in the outdoors. Participation in outdoor activities increased by nearly 25 million people over the past decade, and nearly half that number visited the U.S.’s

Outdoor 261
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Grocery Trend Report: Upgrading Digital Shopping to Support ‘Power Users’ and Appealing to Ethno-National Identities

Retail TouchPoints

The in-store grocery shopping experience has held on to its appeal, even as supermarket retailers have realized that they also need to offer customers simple, yet personalized, digital commerce options. Albertsons also has recognized the major role that mobile devices play in grocery shopping.

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Product Searches Reflect Indoor-Outdoor Split: Headphones, Stationary Bikes and Lipstick Pique Shoppers’ Interest

Retail TouchPoints

The summer of 2021 has been defined by shoppers looking to get back outside and enjoy the warm weather, but work-from-home and back-to-school essentials remained at the top of consumers’ minds, according to data from Verizon Media. We’re seeing high engagement when shopping content meets entertainment,” said Wasserman.

Outdoor 274
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Meet Outer – the US outdoor furniture brand curing ‘wet butt syndrome’

Inside Retail

Direct-to-consumer furniture company Outer aims to disrupt the outdoor furniture market with its cleverly designed sofas, chairs, and coffee tables that are made to stand up to the elements without adding to the world’s growing waste problem. million) Series B funding round. A cure for ‘wet butt syndrome’.

Outdoor 243
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Squad shopping and self-improvement: Five consumer trends to watch in 2023

Inside Retail

Recent years have seen rapidly evolving changes in all areas of consumer behaviour and there is little doubt it will continue in terms of the products and services that people want, who they want them from, and where and when they want to access them. Rather than talking about what we do when we’re out there, it’s about how it makes us feel.”

Consumer 130
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AmEx Launches ‘Door to Shop Small’ Campaign for 2023 Holiday Season

Retail TouchPoints

The 2023 American Express Shop Small Impact Study reveals that most consumers (78%) believe that small businesses are “essential to their community.” To drive consumer engagement and action on Small Business Saturday, American Express has launched a new campaign powered by augmented reality (AR) and a curated digital experience.

Shopping 291