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Backcountry Bolsters Digital CX to Manage Outdoor Recreation Shopping Surge

Retail TouchPoints

Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com.

Outdoor 291
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Product Searches Reflect Indoor-Outdoor Split: Headphones, Stationary Bikes and Lipstick Pique Shoppers’ Interest

Retail TouchPoints

The summer of 2021 has been defined by shoppers looking to get back outside and enjoy the warm weather, but work-from-home and back-to-school essentials remained at the top of consumers’ minds, according to data from Verizon Media. We’re seeing high engagement when shopping content meets entertainment,” said Wasserman.

Outdoor 273
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More People Than Ever Are Exploring the Outdoors. Here’s the Opportunity for Brands and Retailers

Retail TouchPoints

While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed forward: interest in the outdoors. Participation in outdoor activities increased by nearly 25 million people over the past decade, and nearly half that number visited the U.S.’s

Outdoor 218
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Meet Outer – the US outdoor furniture brand curing ‘wet butt syndrome’

Inside Retail

Direct-to-consumer furniture company Outer aims to disrupt the outdoor furniture market with its cleverly designed sofas, chairs, and coffee tables that are made to stand up to the elements without adding to the world’s growing waste problem. million) Series B funding round. A cure for ‘wet butt syndrome’.

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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. There’s no time to waste, because consumers are already there.

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Q2 2021 Roundup: How Target, Macy’s and Foot Locker Harnessed Consumer Optimism

Retail TouchPoints

The spring and early summer was an optimistic time for many consumers who finally emerged from lockdowns looking to refresh their wardrobes and find items suited for smaller local outings during the warmer months. comparable sales growth during the quarter thanks to shoppers returning to the outdoors — well above the 0.2%

Consumer 301
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Post-COVID Shopping Center Strategies: ‘Digital Districts’ and Landlord-Tenant Collaboration

Retail TouchPoints

The pandemic has weighed heavily on brick-and-mortar retail in general and shopping centers in particular, but the industry is now emerging into a new world with new opportunities. They wanted to get out and didn’t linger in stores, or walk around aisles or window shop.

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