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Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com.
The summer of 2021 has been defined by shoppers looking to get back outside and enjoy the warm weather, but work-from-home and back-to-school essentials remained at the top of consumers’ minds, according to data from Verizon Media. We’re seeing high engagement when shopping content meets entertainment,” said Wasserman.
While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed forward: interest in the outdoors. Participation in outdoor activities increased by nearly 25 million people over the past decade, and nearly half that number visited the U.S.’s
Direct-to-consumer furniture company Outer aims to disrupt the outdoor furniture market with its cleverly designed sofas, chairs, and coffee tables that are made to stand up to the elements without adding to the world’s growing waste problem. million) Series B funding round. A cure for ‘wet butt syndrome’.
In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. There’s no time to waste, because consumers are already there.
The spring and early summer was an optimistic time for many consumers who finally emerged from lockdowns looking to refresh their wardrobes and find items suited for smaller local outings during the warmer months. comparable sales growth during the quarter thanks to shoppers returning to the outdoors — well above the 0.2%
The pandemic has weighed heavily on brick-and-mortar retail in general and shopping centers in particular, but the industry is now emerging into a new world with new opportunities. They wanted to get out and didn’t linger in stores, or walk around aisles or window shop.
The 2023 American Express Shop Small Impact Study reveals that most consumers (78%) believe that small businesses are “essential to their community.” To drive consumer engagement and action on Small Business Saturday, American Express has launched a new campaign powered by augmented reality (AR) and a curated digital experience.
We’ve all encountered those shopping centres that look and feel the same, no matter where you are in the world. But there are some visionary developments that seek to stretch the definition and model of traditional shopping centres – delivering environments that celebrate innovation, wellbeing , community and, critically, creativity.
Consumers are increasingly voting with their feet when it comes to the issues that affect our world and our nation. But consumers are starting to focus on sustainability as a primary determining factor. Websites and apps provide the perfect platform to educate consumers on more than just color and size. Don’t Stop at Shoes.
Traditional shopping malls are poised for a dynamic transformation, presenting attractive real estate opportunities as more spaces become vacant and accessible. In any effort to adaptively reuse or reposition a shopping mall, a significant challenge lies in dispelling the perception of a suburban mall atmosphere.
The company promises “immersive and interactive” experiences across 19 departments, ranging from furniture and décor to outdoor and home improvement. ” Wayfair also plans to give away a total of $250,000 to empower consumers to create a space that reflects their own personal style. just outside of Chicago.
The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home. Platform for advice.
A Robust Portfolio of Fashion Brands With a range of offerings including formal fashion from Brooks Brothers, casual apparel for younger consumers from Aropostale, outdoor apparel and gear from Eddie Bauer and everyday fashion for the whole family from JCPenney, Catalyst Brands will boast expansive reach across multiple market and customer segments.
We believe in the power of local, and this initiative strengthens our community ties by creating experiential spaces that are not only places to shop but also places to connect.
For those not familiar, it’s an enormous structure, and like most auto-centric suburban shopping centers, it’s surrounded by acres of parking spaces. Supreet Barhay: Even before the pandemic, we were looking at ways shopping centers could draw more foot traffic by creating additional places for community and engagement.
On one hand, personal safety and security are still top-of-mind for consumers, driving changes in everything from online shopping to brick-and-mortar store layouts and delivery models. A starting point in approaching retailing in the time of coronavirus is to understand that it’s currently a tale of two consumers.
Some companies are still doing well despite a relative lack of e-Commerce infrastructure, but even they are expected to level up as consumer behaviors continue to evolve. Data-Driven Strategy Helps Outdoor Retailers Maximize Revenue. In the most recent quarter Dollar General reported a net sales increase of 24.4%
Recent years have seen rapidly evolving changes in all areas of consumer behaviour and there is little doubt it will continue in terms of the products and services that people want, who they want them from, and where and when they want to access them. Rather than talking about what we do when we’re out there, it’s about how it makes us feel.”
Advanced capabilities like buy online pick up in-store (BOPIS), ecommerce, apps that help navigate stores and outdoor pop-up shops that used to get pushed back for budgetary reasons suddenly became imperatives for stores to stay afloat. Not only did consumers change where they shop, but also what they shop for.
During the pandemic, the relationship between homeowners and their homes fundamentally changed, as lockdowns, social distancing guidance and quarantine protocols left many consumers with an abundance of time to stare at their own four walls. 134% more likely to anticipate making a garden or outdoor purchase.
Eddie Bauer will move into resale beginning in August, when the outdoors retailer will begin accepting Eddie Bauer-branded apparel, footwear, accessories and gear, according to reporting in WWD and other media outlets. We hope to give customers new ways to discover the brand and outfit their adventures.”.
The in-store grocery shopping experience has held on to its appeal, even as supermarket retailers have realized that they also need to offer customers simple, yet personalized, digital commerce options. Albertsons also has recognized the major role that mobile devices play in grocery shopping.
Outdoor apparel retailer KMD Brands has witnessed an increase in sales and net profit in FY23 on the back of improved performance across all its businesses – with the Rip Curl and Oboz brands achieving record sales. “Customers returned to shopping in stores, with retail store sales increasing 17.5 Sales grew 12.6 per cent to $1.01
While we are taking care of our health, working from home, and shopping online, we are prioritizing people and the community. The disruption caused by COVID-19 has led to a re-appreciation of relatively compact, walkable neighborhoods, with a mix of uses and opportunities to interact with people outdoors. Bloomberg , 2020).
That means more consumers are venturing out into the world — and going back into stores. Research from Springboard points to similar results: the company’s latest Retail Consumer Survey indicated that 56% of consumers were “very” or “completely comfortable” visiting brick-and-mortar destinations, a steady increase from the 50% figure in May.
As consumers head back to physical stores, malls and shopping centers are striving to remain relevant parts of shopper journeys that have been dramatically reshaped. Tenants and developers need to extend this agile thinking to the entire shopping experience, especially as consumers crave more social — yet still safe — interactions.
Going forward there will be a fundamental shift in consumers’ reengagement and behavior towards physical environments, including the size and program of space. Consumers will continue to utilize e-Commerce platforms, including the use of delivery services and apps, takeout and curbside pickup. The Autonomous Shopping Journey.
Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. Your business should certainly be looking to harness Google Shopping to its advantage. Adding Products to Google Shopping.
From switching its focus on hardcore sporting adventures to inspiring joy in the great outdoors, Kathmandu is changing things up as it primes itself for global ambitions. We’re about being more inclusive and making the outdoors more accessible to everybody. We’ll do online direct-to-consumer and have wholesale partners.
During wintertime, if my order is ready and I pull into a special parking spot, it would be great if an outdoor board showed me where I am in the queue and when my stuff will be ready so I don’t have to get out of the car. It’s that transparency for the end user customer, or even the back of house staff.
Luxury resale marketplace The RealReal has teamed up with luxury fashion site Mytheresa to educate consumers about the value of resale and encourage online consignment of upscale goods. Mytheresa will reward both its customers and The RealReal’s with a shopping credit when they recirculate their bags and support the circular economy.
French outdoor adventure and lifestyle brand Salomon has recently become a staple of style-conscious sneakerheads, despite traditionally being known for its functional hiking and trail apparel. Constructed of reclaimed timber from central Victoria, the tree showcases the brand’s connection to the Australian outdoors and its DNA. “It
As product scarcity issues continue to dominate this holiday shopping season, consumers are increasingly turning to resale to get the goods — and platform operators are taking notice. The auction-based website is now available to consumers in Arizona.
If the past two years have taught us anything, it’s that being available to consumers across different channels is key to your success. In the fourth report of its kind, Pattern Australia polled 1000 online shoppers in March 2022 to learn about customer behaviour last year and how shopping habits are likely to change in the year ahead. .
Boasting more than 60 consumer-facing digital touch points, the new adidas flagship spans nearly 16,000 square feet and is intended to transcend the traditional shopping journey, improve consumer-brand interaction and inspire creativity through a multitude of store activations. A Tech-Enabled, Tailored Browsing Experience.
Dick’s Sporting Goods is launching a new outdoors concept called Public Lands with two stores: one in Columbus, OH, and the other in Pittsburgh. Shops within the store will feature products for dedicated activities such as biking, camping and hiking.
Australian consumers are increasingly turning to marketplaces to search, discover and purchase new products, offering major opportunities for local brands. New research from Pattern’s Marketplace Consumer Trends Report – 2023 highlights that 92 per cent of consumers plan to shop on a marketplace this year.
As we move into a second pandemic year marked by unprecedented shifts in consumer preferences and behaviors, one trend stands out: shoppers are turning to resale more than ever to optimize their at-home lifestyle. For most consumers, taking the time to focus on their space was something of a luxury before the pandemic. Here’s why.
Group online sales fell 12 per cent to $445 million as customers returned to in-store shopping. Camping and outdoor brand Macpac reported a 22 per cent increase in sales to $216 million, supported by an increase in travel and outdoor adventure activities. For the year ended July 1, group sales reached $3.8
More than 800 customers completed the survey, which was designed to gauge confidence and overall satisfaction in the grocery shopping experience thus far during the pandemic — 97% of those surveyed had visited one of T&C’s stores within the previous month. It had been planned for years, but COVID-19 created significant urgency.
Over half of Australians are excited to shop in bricks-and-mortar retail again (52 per cent), according to a new survey by digital agency Affinity, and 63 per cent plan to keep doing the same or more online shopping as they did during lockdown.
The holiday shopping season appears to start earlier each year, with Black Friday and Cyber Monday deals extending for weeks and retailers constantly competing for consumers attention. Additionally, the checkout process must remain consistent whether consumers are shopping in-store, online or using the retailers app.
Retail is inherently human, and there are essential drives in consumer behaviour that brands need to understand to build lasting relationships with their customers. Additionally, we’ll discuss strategies retailers can adopt to harness these drives, creating compelling value propositions that resonate with consumers on a profound level.
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