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This article was first published in our sister brand Shop Eat Surf Outdoor A lot has happened politically and in the outdoor industry since REI s new President and CEOMary Beth Laughtonwas appointed to the role in January, she noted onstage at Outside Summit in Denver, Colo. last week. We need them to feel welcomed into our industry.
The holiday shopping season appears to start earlier each year, with Black Friday and Cyber Monday deals extending for weeks and retailers constantly competing for consumers attention. Additionally, the checkout process must remain consistent whether consumers are shopping in-store, online or using the retailers app.
Though Thanksgiving week is when the bulk of holiday shopping is done (read: Grey Thursday, Black Friday, Small Business Saturday, Cyber Monday), this year consumers started shopping earlier than ever, solidifying that Christmas creep is alive and well. Ex: outdoor furniture fetches higher pricing in a shallow SKU listing.
Understanding Visual Merchandising Visual merchandising goes beyond simply arranging products on shelves; it’s a blend of creativity and consumer psychology. For example, a backyard equipment display featuring outdoor furniture alongside decorative plants creates an inviting atmosphere.
Investors are returning to the market with growing volumes, particularly in Southeast Europe and the UK, adopting an opportunistic strategy centred around winning concepts. Inclusive retail fosters unique consumer relationships while demonstrating that business and social conscience can coexist.
The retail marketing landscape is more dynamic than ever, so understanding which trends are worth pursuing both from the consumers and the businesss perspective and which ones are just noise, will be critical to achieving growth in the year ahead. Here are three common themes that came to the fore.
For example, a sporting goods retailer can use their RMN to target outdoor enthusiasts on travel blogs and adventure websites with ads for hiking gear and camping equipment. By exploring new ad formats and placements on different platforms, retailers can diversify their media mix and reach new audiences.
We’re also strategically adding more points of distribution to be in the path of a wider range of consumers.” Along with the Nike Direct, these partners will play an important role in serving a wider range of consumers. The Nike integrated marketplace is beginning to take shape,” Hill said. This is Nike at its best,” he added.
Related Story Younger Brits boost consumer confidence while wealthy cut back 20/06/2025 x 8:06 AM Deloitte head of retail Oliver Vernon-Harcourt said: “For the first time this year, retail sales fell more than expected, as two bank holidays and further good weather were not enough to entice spending. The ONS said total volumes remain 2.7%
This article first appeared in our sister publication Shop Eat Surf Outdoor When it comes to revenue and marketplace might, the Vans of today remains a far cry from the Vans of just a few years ago. Vans annual revenue for fiscal 2025 ending March 31 fell 16% in reported currency to $2.3 billion , parent company VF Corp.
By engaging in community-focused initiatives together, you enhance credibility and build trust among consumers. Outdoor Advertising Outdoor advertising effectively captures the attention of passersby and potential customers. Return on ad spend (ROAS) : Calculate the revenue generated for every dollar spent on advertising.
The mall is a semi-outdoor project that combines nature and the convenience of living in a city. The digital revolution has irrevocably altered consumer shopping behaviours. Thai consumers are increasingly turning to online platforms like Lazada, Shopee and TikTok Shop for everything from fashion to groceries.
Dobbies Garden Centres revealed today (30 September) that it is set to close 17 stores as it looks to return to “sustainable profitability” The garden centre chain is thought to have faced another difficult year after racking up losses of 130m last year driven by high inflation and unseasonable weather dampening sales.
Today, as ecommerce reshapes consumer behavior, many of these spaces feel outdated, burdened by vacancies and struggling tenants. The future of retail isnt about nostalgia or forcing the past to return; its about evolution. Consumers no longer visit shopping centers just to buy things; they want meaningful experiences.
Despite years of stories about the demise of the shopping center, consumers ventured to the mall in droves to cross items off their shopping lists and enjoy the spirit of the season. Malls are coming off the holiday season on a high. For example, visits to indoor malls on Super Saturday (the last Saturday before Christmas, which fell on Dec.
The company said the 30,000-square-foot store, located in the downtown’s CityPlace outdoor shopping and dining destination, is still on track to open this year. Wayfair last year originally announced the first Perigold store would open in West Palm Beach, Florida, in the fall of 2025. Target Corp. By Cara Salpini • Nov.
Known for its streetwear identity and functional outerwear, the brands latest move signals a clear intention to bridge style and athleticism in a way that speaks directly to both consumers and athletes. The brand’s expansion into the athletic category aligns with Australias shifting consumer trends and demands. and $279.95
With a focus on back-to-school savings, Target’s Circle Week savings event returns July 6 through July 12, according to a company press release on Monday. The news comes as Target attempts a revamp following sales declines and consumer backlash. Meanwhile, Walmart’s competing Walmart Deals event will be held from July 8 to July 13.
When consumers say they expect the goods they buy to be reused, repurposed, repaired or recycled but dont consistently recycle their cans, clothes, glass or plastics, it can seem like more of the burden gets pushed elsewhere in the product ecosystem. The cost of staying still: Zaras circular inertia Then theres Zara.
As SKU counts rise into the thousands and consumer demand shifts unpredictably, manual forecasting and static replenishment models fall short. Automate stock replenishment: AI anticipates sales trends, consumer behaviour, and even competitor pricing to proactively adjust stock before demand spikes. Thats where AI comes in.
While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed forward: interest in the outdoors. Participation in outdoor activities increased by nearly 25 million people over the past decade, and nearly half that number visited the U.S.’s
The summer of 2021 has been defined by shoppers looking to get back outside and enjoy the warm weather, but work-from-home and back-to-school essentials remained at the top of consumers’ minds, according to data from Verizon Media. It’s indicative of what we’re seeing culturally right now,” said Wasserman. Take for example shoppable video.
Retail rode strong into Q2 2021 as shoppers returned to stores even as digital sales remained elevated. The spring and early summer was an optimistic time for many consumers who finally emerged from lockdowns looking to refresh their wardrobes and find items suited for smaller local outings during the warmer months.
For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. That consumer] was not shopping, but then they decided to shop.”. earning $26.97
Consumers are increasingly voting with their feet when it comes to the issues that affect our world and our nation. But consumers are starting to focus on sustainability as a primary determining factor. Websites and apps provide the perfect platform to educate consumers on more than just color and size. Don’t Stop at Shoes.
As product scarcity issues continue to dominate this holiday shopping season, consumers are increasingly turning to resale to get the goods — and platform operators are taking notice. The auction-based website is now available to consumers in Arizona.
New data from Amazon portrays recent shifts in consumer behavior through the lens of the top-selling products on the platform. Compared to this same time last year, consumers are entertaining more, traveling more and dressing up — although they are not forgoing the sweatpants altogether.
Outdoor apparel retailer KMD Brands has witnessed an increase in sales and net profit in FY23 on the back of improved performance across all its businesses – with the Rip Curl and Oboz brands achieving record sales. “Customers returned to shopping in stores, with retail store sales increasing 17.5 Sales grew 12.6 per cent to $1.01
Outdoor apparel retailer KMD Brands has reported a “record” first half driven by strong sales recovery across all three of its brands. per cent of direct-to-consumer (DTC) sales. Group CEO & MD, Michael Daly, said all three brands delivered strong sales growth in the half despite uncertainties in consumer outlook.
As consumers head back to physical stores, malls and shopping centers are striving to remain relevant parts of shopper journeys that have been dramatically reshaped. Tenants and developers need to extend this agile thinking to the entire shopping experience, especially as consumers crave more social — yet still safe — interactions.
During the pandemic, the relationship between homeowners and their homes fundamentally changed, as lockdowns, social distancing guidance and quarantine protocols left many consumers with an abundance of time to stare at their own four walls. 134% more likely to anticipate making a garden or outdoor purchase.
On one hand, personal safety and security are still top-of-mind for consumers, driving changes in everything from online shopping to brick-and-mortar store layouts and delivery models. A starting point in approaching retailing in the time of coronavirus is to understand that it’s currently a tale of two consumers.
The disruption caused by COVID-19 has led to a re-appreciation of relatively compact, walkable neighborhoods, with a mix of uses and opportunities to interact with people outdoors. People were already shopping online and ordering food for delivery, but it has become evident that consumer preferences have changed permanently.
Many of the innovations we’ve seen retailers adopt since the beginning of the pandemic are immersive experiences, and while they may have started as ways to make up for the lack of in-store traffic and sales, they’re now setting the standard for CX in ways that drive differentiation, conversions, sales and loyalty but also decrease returns.
From switching its focus on hardcore sporting adventures to inspiring joy in the great outdoors, Kathmandu is changing things up as it primes itself for global ambitions. We’re about being more inclusive and making the outdoors more accessible to everybody. We’ll do online direct-to-consumer and have wholesale partners.
A recent Retail TouchPoints special report dug into these stages and supporting technology use cases, which include: Discovery and Inspiration During the discovery phase, consumers want to be inspired. Users could start their search with a query like, “‘I’m looking for a dress for a Saturday afternoon outdoor wedding.’
Group online sales fell 12 per cent to $445 million as customers returned to in-store shopping. Camping and outdoor brand Macpac reported a 22 per cent increase in sales to $216 million, supported by an increase in travel and outdoor adventure activities. For the year ended July 1, group sales reached $3.8
New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Invest in Your People .
A vital component of his expertise has been the understanding of the common traits shared by consumers globally — but also their differences. There is definitely a need to return to the physical experience.”. It’s a little bit more work, but it definitely is helping us to talk to the local consumer in a different way.”.
Bed Bath & Beyond’s assortment is being returned “to its historical categories but being enhanced with room-specific furniture sold as an understandable adjacency,” shared Lemonis on the company’s Q1 2024 earnings call in May 2023. The new Overstock lineup features closeouts, liquidation, factory direct and reverse logistics merchandise.
Leading outdoor sportswear brand Helly Hansen has unveiled its new concept store at Chadstone Shopping Centre. The Norwegian brand – which is known for its sailing and ski apparel, workwear and outdoors wear – is stocked in high-end retailers, including David Jones and The Iconic, and has over 40 stores across the globe.
That’s why retailers of all sizes and sectors are adopting outdoor digital display technology that can not only locate their curbside pickup zones, but also notify customers and guide them through the process. Outdoor Technology Options. We’re training and guiding consumers about this new kind of convenience.
The National Bureau of Economic Research warns that the recovery may be L-shaped , which would be terrible because it means we’ll be in a severe recession for a very long time and may never fully return to the sustained growth we’ve become accustomed to. . Right now consumers aren’t feeling too maxed out.
Retailers face challenges of consumers shifting toward value purchases, squeezed margins and rising business costs. Colder weather is likely to boost the apparel sector, as consumers – having spent the past two winters in lockdowns – purchase warmer clothing for returning to work and outdoor activities during winter.
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