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The North Face Appeals to All 5 Senses to Bring the Outdoors into its London Flagship

Retail TouchPoints

Want to enjoy the best of the outdoors without, you know, actually going outside? For example, its complemented with a really well-done custom scent that captures the freshness of the outdoors coupled with warmth and earthy elements. Then the recently opened London flagship of The North Face is the place for you.

Outdoor 237
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The North Face to take direct control of ANZ retailing

Inside Retail

The change aims to maximise the full market potential of the brand as Australia and New Zealand are considered key retail markets. TNF’s current ANZ distribution partner – True Alliance – will continue to support in serving customers and consumers through infrastructure capabilities.

Outdoor 264
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Transformation in Retail: Secondhand Marketplaces and the New Consumer

Retail TouchPoints

Success in retail depends on understanding and meeting the needs of shoppers. As we move into a second pandemic year marked by unprecedented shifts in consumer preferences and behaviors, one trend stands out: shoppers are turning to resale more than ever to optimize their at-home lifestyle. Here’s why. Hidden Treasures of Decluttering.

Consumer 150
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Squad shopping and self-improvement: Five consumer trends to watch in 2023

Inside Retail

Recent years have seen rapidly evolving changes in all areas of consumer behaviour and there is little doubt it will continue in terms of the products and services that people want, who they want them from, and where and when they want to access them.

Consumer 130
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Itching to Twitch: Inside the world of live-streaming

Inside Retail

] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. Brad Manuel is co-founder and CEO of Livewire Group, a company that specialises in marketing within the gaming ecosystem. So, how does it work?

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BMG brings Juicy Couture Kids, New Balance Kids, more big brands Down Under

Inside Retail

The opportunity to meet consumer demand is more than apparent with the Australian children’s apparel market tipped to have a value of about $5.39 Coming to Australia The Australian launch and establishment of a local office will serve as a launchpad for other international markets across the Asia Pacific region. .”

Wholesale 259
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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

Defined as data customers are willing to give to brands/retailers in return for discounts via a loyalty/rewards program or email, zero-party data is an oft-overlooked form of data collection thanks to its simplicity, but is now having a moment that will likely turn it into a permanent fixture in retail marketer’s toolkit.

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