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The North Face Appeals to All 5 Senses to Bring the Outdoors into its London Flagship

Retail TouchPoints

Want to enjoy the best of the outdoors without, you know, actually going outside? For example, its complemented with a really well-done custom scent that captures the freshness of the outdoors coupled with warmth and earthy elements. Then the recently opened London flagship of The North Face is the place for you.

Outdoor 237
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Adidas Opens First TERREX Outdoor-Lifestyle Store in Canada

Retail TouchPoints

Adidas has brought its TERREX outdoor brand to Vancouver, British Columbia’s Kitsilano neighborhood with a new brick-and-mortar store. As TERREX expands its brick-and-mortar presence, location scouting for the label has been focused on areas that are known to attract outdoor enthusiasts. according to Hypebeast.

Outdoor 275
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Taking Your Pooch on an Outdoor Trek? Petco and Backcountry Debut Gear Line for Dogs

Retail TouchPoints

Blending Petco Health and Wellness Company ’s expertise in animal care and Backcountry ’s trusted position in outdoor specialty goods, the retailers have partnered on a new line of gear to help consumers travel and explore safely with their dogs. A second line will be released for autumn.

Outdoor 244
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Outdoor Retailer Fjällräven Launches Peer-to-Peer Resale Marketplace

Retail TouchPoints

Swedish outdoor apparel and gear retailer Fjällräven has launched Fjällräven Pre-Loved, a peer-to-peer resale marketplace powered by Archive that is designed to give a second life to products and reinforce the brand’s mission to reduce waste and promote circularity.

Outdoor 167
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Academy Sports + Outdoors Expands Revionics Partnership to Optimize Customer-Centric Pricing

Retail TouchPoints

Academy Sports + Outdoors will extend its use of Revionics’ pricing intelligence software. Revionics LLC, an Aptos Company, provides enterprise retailers with science-based solutions for pricing, promotions and markdowns.

Outdoor 169
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The RealReal Teams Up with Mytheresa to Promote Circularity as it Expand Reach Beyond Fashion

Retail TouchPoints

Luxury resale marketplace The RealReal has teamed up with luxury fashion site Mytheresa to educate consumers about the value of resale and encourage online consignment of upscale goods. The partnership one of several new sustainability initiatives introduced by The RealReal to mark the fifth annual National Consignment Day.

Fashion 227
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Footwear Brands Can Connect With Consumers Over Sustainability

Retail TouchPoints

Consumers are increasingly voting with their feet when it comes to the issues that affect our world and our nation. But consumers are starting to focus on sustainability as a primary determining factor. Websites and apps provide the perfect platform to educate consumers on more than just color and size. Don’t Stop at Shoes.

Consumer 217