SHEIN Opens Dublin HQ, Plans 30 Pop-Up Events Across Increasingly Important EMEA Markets
Retail TouchPoints
MAY 18, 2023
SHEIN has officially launched its Europe, Middle East and Africa (EMEA) headquarters in Dublin City Centre, Ireland and is planning to host approximately 30 pop-up store events across the region this year to boost its profile with customers. The news comes as fellow Asia-based discount shopping app Temu picks up steam in the U.S.,
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