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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

As consumers demand more flexible payment options, it is no surprise that the digital top-up card industry has had a strong year. The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% Consumers value the convenience these offer.

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Can innovation help Nike maintain its market dominance?

Inside Retail

The bad news was that company CFO Mat Friend admitted that Nike fell short of its plan, telling investors on its June 27 conference call: “We experienced meaningful shifts in consumer traffic in key markets – particularly in Greater China, where brick-and-mortar traffic declined as much as double-digits versus prior year.”

Marketing 246
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Ron Johnson’s Enjoy Technology Files for Bankruptcy, Set to be Sold

Retail TouchPoints

The idea was to bring the store experience to consumers’ homes via a technology-powered “mobile store” operation, with an initial focus on telecommunications and consumer electronics ( AT&T and Apple are partners in the U.S.). Johnson co-founded Enjoy in 2014 after leaving JCPenney and currently serves as its CEO.

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What the ‘Next Normal’ in Consumer Behavior Means for the Hourly Economy

Retail TouchPoints

Self-quarantine further added complications to the mix, as consumers and businesses alike were forced to change the way they bought and sold these items, respectively. While delivery delays were experienced at the beginning of self-quarantine, many changes in consumer behavior may prove transitory. Bureau of Labor Statistics.

Consumer 249
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Crypto Payments Adoption in FinTech: How Do Retailers Fit in?

Retail TouchPoints

To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy. Although there’s no such solution available right now in the market, the industry is working furiously to make it a reality in the near future.

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Cardlytics Bolsters Digital Advertising Offering with $275M Acquisition of Dosh

Retail TouchPoints

Cardlytics runs banking rewards programs for financial institutions that are designed to allow marketers to identify new customers and increase loyalty from within banks’ online and mobile channels. Founded in 2016, Dosh is a transaction-based advertising platform that helps consumers earn cash back when they shop, dine or book hotels.

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Put Your CPG Brand Where the Foot Traffic is to Stay Competitive

Retail TouchPoints

After two years of pandemic-driven online shopping, many consumers are stepping back out into the world and into physical stores. Now, instead of one or the other, consumers are using both offline and online channels seamlessly within the same buying journey. Identifying Your Audience IRL.