Inside Retail

NOVEMBER 4, 2024

Wirth’s leadership has focused on in-store enhancements, customer loyalty, and curated brand partnerships, helping Myer adapt to and anticipate market shifts,” she added. Yet, their adaptability, continued consumer focus, and strategic acquisitions have positioned them as a resilient force in Australian fashion retail today.

Apparel 252

Apparel Target Market Fashion Consumer 252

Retail TouchPoints

FEBRUARY 23, 2023

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. Video has indeed evolved.

Marketing 358

Marketing Shopping Consumer Target Market 358

Retail Focus

NOVEMBER 21, 2024

The vaping industry has seen a lot of growth over the years, driven by evolving consumer preferences, regulatory changes, and advancements in technology. For vape juice brands, staying competitive in the retail market requires a deep understanding of the latest trends influencing sales.

Retail Trends 130

Retail Trends Target Market Consumer Advertising 130

Retail TouchPoints

MARCH 16, 2023

What we know for sure is that consumer perceptions and choices are affected by culture, which also affects spending habits. Culture shapes consumer motivations, deliberation styles and decision-making, affecting every stage of the customer journey. American consumers, even those in the top 1% of wealth, are more focused on saving.

Consumer 290

Consumer Target Market Marketing Accounting 290

Retail Focus

JANUARY 14, 2025

Unfortunately, in-store music can sometimes be an afterthought despite its huge potential for connection with consumers. Paired with research in sound psychology, experiential marketing, and expertise in copyright law, M-Lab is an essential tool for all retailers to help with the challenges they are facing.

Target Market 147

Target Market Fashion Marketing Consumer 147

Inside Retail

JULY 20, 2023

For medium-to-large retailers, it’s mission-critical to understand the dynamics between consumers and the brands they love. It’s only when retailers can successfully align their value propositions with the desires and preferences of their core consumer base that they can forge deeper connections with customers and foster true brand loyalty.

Consumer 246

Consumer Target Market Customer Experience Shopping 246

Inside Retail

MARCH 12, 2025

Back in 1947, De Beers launched what would become one of the most influential marketing campaigns ever: A Diamond is Forever. Consumers do not just buy products; they buy with emotion and the stories that surround those emotions. It had created confusion with its target market and was feeling the cost of doing so.

Customer Experience 130

Customer Experience Consumer Marketing Boutique 130

Mike Anthony

JULY 26, 2022

The article argues that physical retail is important because it plays a marketing role. Stores have marketing value for your brands. The marketing value of a store is nothing new. Stores are marketing and sales channels. a marketing role and a sales channel. Marketing to shoppers isn’t about ‘experience’.

Marketing 264

Marketing Promotions Target Market Shopping 264

Inside Retail

JUNE 28, 2023

Asic made the interim orders to protect consumers from acquiring pet insurance products that may not be consistent with their objectives, financial situation or needs,” the regulator said in a statement. Where firms are not doing the right thing, Asic can take quick action under DDO to disrupt poor conduct and prevent potential consumer harm.”

Target Market 246

Target Market Consumer Marketing 246

Inside Retail

APRIL 25, 2024

Asic said the credit arrangements are not suitable for consumers in the target market as they are inconsistent with their financial situation, putting them at risk of financial hardship. Coral Coast targeted First Nations consumers who received Centrelink payments.

Payment Services 297

Payment Services Target Market Store Operations Location 297

Inside Retail

AUGUST 27, 2024

The draft reforms require mandatory notification to the Australian Competition & Consumer Commission (ACCC) for all mergers and acquisitions valued at $35 million and above, including shopping centre transactions.

Shopping 274

Shopping Target Market Marketing Consumer 274

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. It’s a catalyst reshaping the core of digital marketing. Enter generative AI (gen AI) — a beacon of hope illuminating the path forward for retailers navigating this new terrain.

Target Market 311

Target Market Marketing Consumer Customer Experience 311

Inside Retail

NOVEMBER 25, 2024

With the evolution of retail media networks, brands and retailers are seizing the opportunity to shape consumer behaviour in real-time, using in-store touch points to elevate the shopping experience. Then, if we compare that to a week where we had no in-store retail media, it was an uplift of 76.8

Promotions 130

Promotions Marketing Target Market Supermarket 130

Inside Retail

OCTOBER 1, 2024

The regulator is concerned that Indy-C does not assess consumers’ needs or financial capacity before the credit facility is distributed to them. Asic is working with financial counsellors in Katherine to understand the breadth of this issue and the circumstances of consumers.

Target Market 260

Target Market Consumer Marketing Accessories 260

Inside Retail

JUNE 10, 2024

Premium sportswear brands are enjoying robust growth in China as they take to directly courting their main customers, posing yet another setback to megabrands Nike and Adidas as they grapple with local competitors in the $55 billion sportswear market. But the more share they take out of the market, the less there is left for everyone else.

Target Market 246

Target Market Apparel Accounting Outdoor 246

Inside Retail

SEPTEMBER 6, 2021

In August, Tucker joined Live Verdure, an ASX-listed plant-based food and supplement company that sells hemp-infused porridge, muesli, honey, protein powder, supplements and other wellness products under the direct-to-consumer (DTC) brand 13 Seeds. billion by 2027, according to a recent report by Brandessence Market Research. .

Target Market 246

Target Market Wholesale Marketing Management 246

Retail TouchPoints

AUGUST 3, 2022

Bureau of Labor Statistics Consumer Price Index (CPI), which is the highest rate in nearly 41 years. High inflation is weighing on shoppers’ budgets, with 62% expecting their living costs to increase even further over the next six months, according to data from Ernst & Young’s (EY) Future Consumer Index. Targeted marketing.

Target Market 311

Target Market Marketing Fashion Customer Experience 311

Retail TouchPoints

JULY 16, 2021

As consumer habits and expectations continue to change toward cleaner, safer, accurate and hyper-personalized experiences — during and after the pandemic — retail is struggling to fulfill such on-demand productization and experiences safely and efficiently.

Fulfillment 328

Fulfillment Consumer Target Market Shipping 328

Inside Retail

APRIL 2, 2025

But he is now looking to broaden the brands product offering and target market with the announcement of a new name and a new womenswear capsule, alongside the launch of his AW25 collection. I think it’s very hard just to have a pure menswear brand and grow you’re sort of missing out on half the market, Best admitted.

Fashion 130

Fashion Target Market Wholesale Marketing 130

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. that’s why marketing teams are allocating more of their spend towards them. How to Take Consumer Engagement and LTV to New Levels.

Consumer 189

Consumer Payment Services Fulfillment Advertising 189

Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

Promotions 146

Promotions Consumer Wholesale Advertising 146

Small Biz Trends

OCTOBER 21, 2021

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.

Marketing 139

Marketing Payment Services Target Market Beauty and Health 139

Retail TouchPoints

JULY 1, 2020

Acquiring MIRROR moves their physical connection with customers into the home and — better yet — it even adds a new sales and marketing channel for their products with customers while they engage in activity that uses those products! Great for lululemon’s brand, and probably well-matched for its target market. The first is cost.

Target Market 278

Target Market Apparel Marketing Consumer 278

Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business.

Beauty and Health 264

Beauty and Health Fashion Marketing Consumer 264

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Amplify insights through targeted surveys. This is because they’re short and snappy, meeting consumers’ demands for convenience and speed.

Marketing 278

Marketing Consumer Shopping Customer Experience 278

Inside Retail

OCTOBER 9, 2024

The US-based brand sells direct-to-consumer online and in over 12,000 stores across North America, including Ulta Beauty, CVS and Walmart. million followers on TikTok since launching in 2020 and is poised to surpass nine figures in annual revenue this year, thanks to its steadfast target market of tweens and teens.

Marketing 130

Marketing Target Market Location Consumer 130

Wiser

NOVEMBER 21, 2022

It’s no secret that introducing a new product to the market can be extremely difficult. Don’t get caught searching for a market that fits your product; craft a new product that is created specifically for your target customers and fills in the pre-existing gaps in your current market. What Is Market Research?

Marketing 147

Marketing Advertising Target Market Consumer 147

Retail TouchPoints

AUGUST 15, 2024

Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional target market. Now, businesses must begin to regard these virtual spaces as addressable commerce markets. But the hardest part is knowing how to press “start” on their initial entry into the market.

Promotions 262

Promotions Marketing Target Market Consumer 262

Retail TouchPoints

NOVEMBER 28, 2022

What people think about when they focus on retail innovation is the tech side of the business — next-generation marketing tools, cutting-edge last mile vehicles, frictionless checkout — but there is still plenty of innovation happening in the more foundational strategies of running a retail business. However, Apple’s Sii score of 68.9

Department Stores 290

Department Stores Target Market Checkout Consumer 290

Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do.

Consumer 130

Consumer Target Market Visual Merchandising Kiosk 130

Retail TouchPoints

AUGUST 17, 2021

From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. Computer vision can track products that consumers remove from the shelves and place in their cart.

Checkout 306

Checkout Payment Services Customer Experience Inventory Management 306

Retail TouchPoints

JANUARY 31, 2023

Almost a quarter of a century ago, a groundbreaking article in Harvard Business Review heralded the dawn of the “fourth stage economy” — one in which the spotlight would be shone directly on consumers’ expectations of immersive brand experiences. Instead, people desired meaningful experiences to create lasting memories. Take geolocation AR.

Consumer 305

Consumer Target Market Marketing Management 305

Retail TouchPoints

AUGUST 15, 2024

Since its founding in 2014, Boll & Branch has evolved from an online direct-to-consumer (DTC) business to a complete omnichannel organization that has a presence on Amazon , at major retailers like Bloomingdale’s and Nordstrom , as well as branded brick-and-mortar stores nationwide.

Management 263

Management Target Market Finance Fulfillment 263

Inside Retail

JUNE 29, 2023

The interim stop orders were revoked on late Thursday afternoon, following the insurers providing Asic with revised target market determinations (TMDs) that addressed Asic’s concerns,” a spokesperson told Inside Retail.

Target Market 241

Target Market Consumer Marketing ATS 241

Retail TouchPoints

MAY 3, 2023

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience? Still, many questions remain.

Customer Experience 276

Customer Experience Target Market Marketing Management 276

Mike Anthony

JANUARY 13, 2021

Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. Marketing isn’t simple. Shopper marketing isn’t simple. Shopper marketing isn’t simple. YOu can’t just take a shopper marketing shortcut to a plan by reading some generic survey. Our lives would be so simple!

Marketing 130

Marketing Target Market Planning Shopping 130

Retail TouchPoints

APRIL 15, 2021

If you’re in marketing, you’ve likely heard the phrase “go global, act local” more than once. A Forrester report titled Geopolitical Disruption Demands Local Trust reveals that existing consumer demands for local, relevant experiences have compounded during the pandemic.

Marketing 232

Marketing Consumer Customer Experience Fashion 232