Retail TouchPoints

MARCH 9, 2021

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. and global brands to consider its role in their marketing playbooks. Through a survey of 475 consumers, Influence Central also found that only 19% of U.S.

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Inside Retail

SEPTEMBER 19, 2023

Leading market research firm Euromonitor International has just unveiled its 2023 rankings for the Top 10 fastest growing and biggest retailers in Asia Pacific, with Indonesia’s GoTo stealing the spotlight. Meanwhile, Chinese e-commerce behemoth Alibaba reigned supreme with a retail value close to half a trillion U.S.

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Inside Retail

SEPTEMBER 14, 2023

The luxury retail landscape in India has long posed a formidable challenge for international brands. With a vast population still grappling with basic needs and a price-sensitive market, many global luxury players have incurred significant losses in the past. times by 2030, reaching a staggering US$300 billion.

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Retail TouchPoints

FEBRUARY 4, 2022

Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado.

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Retail TouchPoints

OCTOBER 6, 2020

Here are five achievable steps to developing a retail marketing personalization roadmap that will boost your profitability by helping you define your personalization goals, timelines and leaders. Understanding the current state of retail marketing personalization in your organization is important for defining your goals for its growth.

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Retail TouchPoints

JULY 8, 2020

While location intelligence has been almost synonymous with measuring foot traffic to stores, there are much broader applications that retailers and marketers should incorporate into their strategies this new year. Additionally, almost half of those exposed to the campaign (42% of consumers) visited a location within 24 hours.

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Inside Retail

MAY 2, 2022

Asia Pacific’s airport retail market is projected to grow to US$33.8 billion by 2026, driving the global market to $63.4 According to GlobalData, the growth will be driven by the increase in retail space and passenger numbers as cross-border travel resumes and the relaxation of lockdown and duty-free regulations.

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Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. Marketers are really at the forefront of this transformation ,” Schwartz said.

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Retail TouchPoints

SEPTEMBER 10, 2020

For a long time, retail consumer data-gathering was a game rigged for big players. As a report from consulting firm Catalina showed, 90 of the top 100 consumer packaged goods companies lost market share to smaller brands in recent years. Many of these smaller brands are benefiting from changes in consumer panels.

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Retail TouchPoints

MAY 19, 2021

As more and more people get vaccinated, they will return to brick-and-mortar stores in even greater numbers, and that means retailers need to start preparing for an influx of foot traffic. But don’t expect consumers to abandon the digital shopping experiences they relied on during the pandemic. Implement local inventory ads.

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Inside Retail

FEBRUARY 16, 2023

As travel picks up in Southeast Asia, retailers, brands and marketers are revving up promotions and campaigns to encourage consumers to splurge on impulse purchases. “We We’ve observed an acceleration of the ultra prestige segment, especially in the more mature luxury markets of Asia and the Gulf,” she stressed.

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Retail TouchPoints

JULY 7, 2021

Commerce Signals’ capabilities include a view of consumer wallets that unites spending across multiple cards by an individual shopper. This payment data powers AI audience models that are refreshed on a monthly basis.

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Retail Wire

JUNE 7, 2023

market as they expect the American economy to remain strong. The scale of it and the wealth of the consumer—the U.S. IKEA, Lego, Mango, Primark, Uniqlo and Zara are looking to grab a greater share of the U.S. clearly has an appeal,” said John Bason, Primark’s strategic advisory board chairman.

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Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Micro-segmenting.

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Mass Relators

MARCH 20, 2023

CHICAGO – Consumer demand is declining across nearly every segment of the U.S. discretionary general merchandise and consumer packaged goods (CPG) industry, even as elevated prices recede from peak levels. trillion market during Circana’s Growth Summit 2023 , which is currently underway in Los Vegas.

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365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. For the uninitiated, it’s helpful to explore the three different marketing channels and to outline the pros and cons that each can provide. .

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Retail TouchPoints

NOVEMBER 22, 2023

In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and engage shoppers. Consumers expect to see the real products and packaging. Especially with the advent of generative AI, consumers still equate real people with trust.

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Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. At a time when innovation and quick decision-making are business imperatives, marketers need to make their AI investments count. Similarly, its recent advancements have brought forth new possibilities for brands.

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Retail TouchPoints

OCTOBER 25, 2024

As The Wall Street Journal noted, consumers are making 8% more trips to different retailers as inflation impacts household budgets. The Journal also reported that consumers are traveling to cheaper zip codes to shop and are joining loyalty programs to take advantage of promotions in greater numbers, according to retail analysts.

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Inside Retail

MAY 9, 2023

According to Colliers’ research, Australian consumers have spent 27 per cent on dining and restaurant services in the year’s first quarter. The luxury retail market also expects spending to increase through 2027, up 5.4 million of the population. per cent annually, mainly by the same category.

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Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

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Retail TouchPoints

OCTOBER 10, 2022

So holidays are a huge deal for retail. With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever.

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Retail Focus

APRIL 9, 2021

The struggles of the UK high street and the acceleration of retail sales from ‘bricks to clicks’ have never been more apparent than during the Covid-19 pandemic. Only time will tell whether e-commerce adoption rates will slow, but all estimates currently point to a healthy £123 Billion market by 2023.

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Inside Retail

SEPTEMBER 12, 2023

Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. In order to do so effectively, she stressed the importance of understanding the various factors and intricacies that inform their consumer behaviour.

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Inside Retail

SEPTEMBER 6, 2023

While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I It’s driving customers into a dark secondary market, where they risk buying a lemon, or, worse, a fake,” he stressed.

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Fashion Retail

MARCH 18, 2024

Continuing the series of conversations with RBC Capital Markets, a collaboration which began several years ago, this time revolves around discussions on the market situation in Spain, its characteristics regarding retail sales costs, as well as variations in consumer behavior in Europe and Spain, pre-owned market outlook, among other topics.

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Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

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Retail Minded

FEBRUARY 20, 2023

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. This is just one of the many ways shopping has evolved. Nearly 80% of U.S.

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Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 billion in the U.S.

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Inside Retail

JULY 10, 2024

Shepard was inspired to start the brand based on his own experiences searching for such products, and he knew other consumers were looking for the same thing. Tapping into this much-underserved market has led to steady growth for Both& since it officially launched in 2020. per cent from 2022 to 2030 to reach an impressive $3.2

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Inside Retail

MARCH 21, 2024

Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up surveyed more than 500 shoppers and asked them what they love about their favourite retailers – and why they avoid others.

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Retail TouchPoints

MAY 3, 2022

While this creates new opportunities for retailers to explore their creative side, it also means companies need to develop a deeper understanding of what each platform offers and how it can best be utilized. Two out of three consumers suggest that it is the brand’s role to place themselves in the appropriate context.”.

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365 Retail

AUGUST 16, 2023

UK Retail marketers are risking customer frustration and reduced profitability by wasting ad budgets on low stock items, according to new research by product performance management (PPM) platform ROI Hunter. The cost-of-living crisis has driven consumers to be selective in how and where they spend their disposable income.

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Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Looking to the future is the future of marketing.

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Retail TouchPoints

SEPTEMBER 15, 2021

That doesn’t mean rude people ditching their physical shopping carts in the parking lot, but millions of consumers being lost in the online purchase funnel for a variety of reasons. Despite their work with creators across varying platforms, we’re still seeing an $18 billion chasm between retailers and consumers.

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Inside Retail

FEBRUARY 19, 2024

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. The new campaign is intended to remind consumers of why they shop with The Iconic.

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Retail TouchPoints

OCTOBER 14, 2021

Retailers and consumers alike are bracing for a holiday season much like the last — masks look set to remain a top stocking-stuffer; “supply chain” has a become a daily topic in mainstream media; and parents are gearing up for tears with the top toys of the year already predicted to go out of stock.

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