Retail TouchPoints

JULY 8, 2020

While location intelligence has been almost synonymous with measuring foot traffic to stores, there are much broader applications that retailers and marketers should incorporate into their strategies this new year. Additionally, almost half of those exposed to the campaign (42% of consumers) visited a location within 24 hours.

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Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. For many retailers, these platforms have grown to consume the whole marketing funnel and their templated options have become the default.

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Advertising Marketing Consumer Returns 237

Retail TouchPoints

FEBRUARY 4, 2022

Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado.

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Inside Retail

MARCH 9, 2025

The retail marketing landscape is more dynamic than ever, so understanding which trends are worth pursuing both from the consumers and the businesss perspective and which ones are just noise, will be critical to achieving growth in the year ahead. Here are three common themes that came to the fore.

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Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. Marketers are really at the forefront of this transformation ,” Schwartz said.

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Consumer Marketing Checkout Customer Experience 289

Retail TouchPoints

OCTOBER 6, 2020

Here are five achievable steps to developing a retail marketing personalization roadmap that will boost your profitability by helping you define your personalization goals, timelines and leaders. Understanding the current state of retail marketing personalization in your organization is important for defining your goals for its growth.

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Retail TouchPoints

JANUARY 9, 2025

All these different sensory elements, including the music playlist, dont feel forced; it feels very authentic in the store, said Jaime Bettencourt, responsible for revenue growth, brand strategy and content marketing at Mood Media in an interview with Retail TouchPoints.

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Inside Retail

FEBRUARY 3, 2025

Retail chain Oh!some some entered the Indonesian market in 2019, citing a gap in diverse retail product offerings. some has implemented a cross-border online and offline membership system, allowing consumers to earn and redeem points across different countries. To enhance customer engagement, Oh!some In December, Oh!some

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Marketing Inventory Management Consumer Management 130

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

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Retail TouchPoints

OCTOBER 11, 2024

This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. Vision AI is becoming more central to creating that retail experience consumers desire.

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Retail TouchPoints

JULY 7, 2021

Commerce Signals’ capabilities include a view of consumer wallets that unites spending across multiple cards by an individual shopper. This payment data powers AI audience models that are refreshed on a monthly basis.

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Retail Marketing Advertising Marketing Consumer 264

Retail Focus

DECEMBER 12, 2024

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.

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Marketing Fashion Retail Marketing Management 264

Retail TouchPoints

SEPTEMBER 10, 2020

For a long time, retail consumer data-gathering was a game rigged for big players. As a report from consulting firm Catalina showed, 90 of the top 100 consumer packaged goods companies lost market share to smaller brands in recent years. Many of these smaller brands are benefiting from changes in consumer panels.

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Retail TouchPoints

MAY 19, 2021

As more and more people get vaccinated, they will return to brick-and-mortar stores in even greater numbers, and that means retailers need to start preparing for an influx of foot traffic. But don’t expect consumers to abandon the digital shopping experiences they relied on during the pandemic. Implement local inventory ads.

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Retail Marketing Marketing Shopping Returns 214

Retail TouchPoints

SEPTEMBER 25, 2024

Playful as it seems, it is profound and applicable, especially for today’s retail marketers. Because while they may feel they are communicating something weighty, it doesn’t mean consumers will hear it, let alone act. Today’s marketers can slice up demographics and reach audiences with uncanny precision.

Consumer 263

Consumer Point of Sale Returns Marketing 263

Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

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Marketing Marketing Spend Brand Management Consumer 321

Inside Retail

JANUARY 30, 2025

Golden Goose aims to gain more market share in Australia by establishing a strong retail presence and building lasting community connections through new retail experiences. Inside Retail spoke with Mauro Maggioni, Golden Gooses Apac CEO, about how the business plans to grow its market share in the global US$39.91

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Marketing Planning Location Retail Marketing 130

Inside Retail

OCTOBER 23, 2024

. “The outlook for the consumer remains uncertain, given ongoing cost of living pressure on household budgets,” said Heraghty. ” The post Super Retail Group’s sales rise in first 16 weeks appeared first on Inside Retail Australia.

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Retail Marketing Planning Management Consumer 264

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

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Marketing Promotions Advertising Comparison Shopping 298

Retail TouchPoints

OCTOBER 10, 2022

So holidays are a huge deal for retail. With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever.

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Marketing Advertising Retail Marketing Consumer 298

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 billion in the U.S.

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Consumer Merchant Services Markdowns Fulfillment 290

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Micro-segmenting.

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Marketing Consumer Advertising Retail Marketing 246

Retail TouchPoints

OCTOBER 14, 2021

Retailers and consumers alike are bracing for a holiday season much like the last — masks look set to remain a top stocking-stuffer; “supply chain” has a become a daily topic in mainstream media; and parents are gearing up for tears with the top toys of the year already predicted to go out of stock.

Marketing 299

Marketing Promotions Consumer Customer Experience 299

Retail TouchPoints

MAY 3, 2022

While this creates new opportunities for retailers to explore their creative side, it also means companies need to develop a deeper understanding of what each platform offers and how it can best be utilized. Two out of three consumers suggest that it is the brand’s role to place themselves in the appropriate context.”.

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Marketing Consumer Advertising Social Commerce 287

Retail TouchPoints

NOVEMBER 22, 2023

In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and engage shoppers. Consumers expect to see the real products and packaging. Especially with the advent of generative AI, consumers still equate real people with trust.

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Marketing Consumer Advertising Retail Marketing 264

Retail TouchPoints

SEPTEMBER 15, 2021

That doesn’t mean rude people ditching their physical shopping carts in the parking lot, but millions of consumers being lost in the online purchase funnel for a variety of reasons. Despite their work with creators across varying platforms, we’re still seeing an $18 billion chasm between retailers and consumers.

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Marketing Consumer Accounting Promotions 263

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Frugal Freddie is hyper-focused on value.

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Consumer Marketing Retail Marketing Shopping 264

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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Marketing Advertising Point of Sale Returns 277

Inside Retail

MAY 9, 2023

According to Colliers’ research, Australian consumers have spent 27 per cent on dining and restaurant services in the year’s first quarter. The luxury retail market also expects spending to increase through 2027, up 5.4 million of the population. per cent annually, mainly by the same category.

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Consumer Accounting Retail Marketing Marketing 244

Inside Retail

JANUARY 16, 2025

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

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Merchant Services Fashion Jewelry Social Commerce 130

Inside Retail

JUNE 27, 2024

Neil Saunders, managing director and retail analyst at GlobalData, also confirmed the popularity of the American mall scene, commenting, “There is a narrative going around that malls are making a comeback. Consumers have a lot of choices about where to shop and when they drive to malls, they want more than a functional experience.”

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Retail Marketing Marketing Department Stores Shopping 147

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. At a time when innovation and quick decision-making are business imperatives, marketers need to make their AI investments count. Similarly, its recent advancements have brought forth new possibilities for brands.

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Marketing Advertising Management Consumer 264

Inside Retail

SEPTEMBER 12, 2023

Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. In order to do so effectively, she stressed the importance of understanding the various factors and intricacies that inform their consumer behaviour.

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Consumer Department Stores Promotions Marketing 263

Inside Retail

MARCH 12, 2025

With total retail sales projected to reach $350 billion this year, Vietnam is rapidly becoming a key player in Asias retail landscape. Savills explores the key drivers of growth, market challenges and future opportunities shaping Vietnams retail industry this year. per cent year-on-year in Q4 last year.

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Payment Services Location Finance Consumer 130

Inside Retail

SEPTEMBER 6, 2023

While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I It’s driving customers into a dark secondary market, where they risk buying a lemon, or, worse, a fake,” he stressed.

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Marketing ATS Consumer Accounting 264

Retail TouchPoints

JANUARY 25, 2022

As we navigate an interesting year of retail revival, now is the perfect time to make some small shifts and shrewd strides forward into 2022. Let’s dive into some small ideas that can help tackle big goals: 1) Think Big: Increase customer engagement with more interactive marketing. Act small: Use a QR code! The QR code is back.

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Management Marketing Customer Experience Inventory Management 264

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Looking to the future is the future of marketing.

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Marketing Consumer Marketing Spend Planning 245