Retail TouchPoints

MARCH 12, 2024

Since that time events precipitated by the COVID pandemic — including product shortages, high inflation and the closure of countless small businesses — have only heightened consumers’ awareness of the current corporate power dynamics. That means consumers, but it also means independent business.”

Marketing 328

Marketing Consumer Promotions ATS 328

Retail TouchPoints

NOVEMBER 13, 2023

However, consumers are still spending, the labor market remains tight, and the Adobe Digital Price Index recently posted an overall 40-month low, an encouraging sign for online shoppers: Adobe reported that online prices fell for 11 out of 18 tracked product categories on an annual basis. year-over-year.

Consumer 324

Consumer Merchant Services Sporting Goods Promotions 324

Retail TouchPoints

FEBRUARY 23, 2023

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. Video has indeed evolved.

Marketing 358

Marketing Shopping Consumer Target Market 358

Inside Retail

MAY 2, 2024

Australia’s leading supermarkets, Coles and Woolworths, delivered their third-quarter results to shareholders this week along with new consumer insights. Both retailers reported that the current economic environment has challenged consumers’ discretionary spending and that households have evolved their buying habits to seek out value.

Consumer 255

Consumer Shopping Supermarket Promotions 255

Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

Marketing 246

Marketing Beauty and Health Promotions Customer Retention 246

Retail TouchPoints

JUNE 13, 2024

With customers increasingly returning to in-store shopping, grocery stores are now in a prime position to reclaim and expand their share of the alcohol market. This presents an opportunity to deliver an enhanced alcohol-buying experience that caters directly to consumer needs and preferences.

Marketing 269

Marketing Grocer Consumer Promotions 269

Retail TouchPoints

JULY 15, 2024

But with such an expansive reach — one that extends across its branded channels as well as a robust network of national, regional and local retailers — Fender has sought better ways to understand the behaviors of these consumers and engage with them in more intentional and relevant ways.

Marketing 278

Marketing Consumer Wholesale Accessories 278

Inside Retail

SEPTEMBER 24, 2024

Capitalising on this momentum and the resurgence of nostalgic trends, Mattel is now setting its sights on more ambitious goals for the Asia Pacific market. Paul Faulkner, senior VP and MD at Mattel Asia Pacific, spoke with Inside Retail about the company’s vision to conquer the burgeoning market.

Consumer 277

Consumer Planning Promotions Marketing 277

Retail TouchPoints

MARCH 13, 2024

” Wayfair also plans to give away a total of $250,000 to empower consumers to create a space that reflects their own personal style. .” ” Wayfair also plans to give away a total of $250,000 to empower consumers to create a space that reflects their own personal style. The promotion will run through March 16, 2024.

Consumer 257

Consumer Outdoor Promotions Location 257

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But consumers are demanding in other ways, too. But consumers are demanding in other ways, too.

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Retail TouchPoints

MAY 16, 2024

retail healthcare clinics market is projected to increase from $2.79 Personalization is the cornerstone for providing excellent consumer experiences in healthcare (and many other forms of retail). Bespoke statement designs and calls to action also promote faster payments. By one estimate, the U.S. billion in 2023 to $6.36

Payment Services 262

Payment Services Promotions Consumer Finance 262

Inside Retail

JUNE 30, 2024

The bad news was that company CFO Mat Friend admitted that Nike fell short of its plan, telling investors on its June 27 conference call: “We experienced meaningful shifts in consumer traffic in key markets – particularly in Greater China, where brick-and-mortar traffic declined as much as double-digits versus prior year.”

Marketing 246

Marketing Telecommunications Sporting Goods Promotions 246

Retail TouchPoints

MARCH 31, 2023

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. In cross-border ecommerce there’s a huge TAM [total addressable market] — it’s growing at double-digits ,” said Liu. Yan: Exactly.

Planning 338

Planning Consumer Shipping Shopping 338

Retail TouchPoints

JANUARY 15, 2024

“New year, new you,” is a slightly hackneyed marketing trope, but it is still true that consumers are, in fact, looking to improve their lives at the beginning of the year. Whether it’s eating better, working out more, cleaning out their makeup bags or refreshing their home décor, consumers are motivated to reset.

Marketing 264

Marketing Shopping Fashion Checkout 264

Inside Retail

NOVEMBER 21, 2023

Consumers may be paying more for synthetic or lab-made diamonds that are less valuable than they seem, according to the latest research from Rapaport. Rapaport added that consumers must be careful when buying synthetic diamonds as jewellers promote the sale of synthetic diamonds because it allows them to make “windfall profits”.

Consumer 258

Consumer Promotions Marketing ATS 258

Inside Retail

MARCH 20, 2024

The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3 I know what I want.

Marketing 246

Marketing Consumer Location Promotions 246

Retail Focus

NOVEMBER 26, 2024

The influencer marketing industry was priced at £21 billion in 2024 and is projected to rise to £25 billion pounds by the close of 2024. Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content. When every post is an ad, consumer trust takes a hit.

Promotions 246

Promotions Consumer Advertising Marketing 246

Retail TouchPoints

APRIL 30, 2024

Aimed at “honoring the totality of women” by providing a fabric-first approach and products that emphasize quality and versatility, the new product and merchandising strategy is part of a three -year brand transformation based on consumer research and outreach.

Promotions 260

Promotions Apparel Marketing Consumer 260

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Marketing 287

Marketing Drop-Shipping Promotions Checkout 287

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Consumer 363

Consumer Marketing Promotions Management 363

Retail TouchPoints

JUNE 6, 2023

Some stats support the gloomy outlook: according to Kearney , 40% of consumers feel they have too many subscriptions, and subscription ecommerce is predicted to have its slowest growth year on record in 2023 ( Insider Intelligence ). Today, brands are competing for consumers’ share of wallet. The reality though is less stark.

Consumer 299

Consumer Returns Checkout Shopping 299

Retail TouchPoints

DECEMBER 5, 2023

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Get culturally competent : Chinese shoppers are a world away from American consumers. Here’s why.

Marketing Spend 273

Marketing Spend Visual Merchandising Marketing Consumer 273

Retail TouchPoints

JUNE 17, 2024

Technology has permeated every aspect of customer loyalty, providing brand marketers with more tools to engage customers. Today, marketing programs are more comprehensive and measurable than ever, inclusive of apps, social media accounts, finely tuned promotions, influencer collabs, gift cards and more.

Merchant Services 264

Merchant Services Promotions Consumer Marketing 264

Retail TouchPoints

JANUARY 6, 2023

consumers reported that they experienced a worsening economic situation over the past year, and members of this group said it would take time for their concerns to subside even as economic stressors abate, according to Deloitte’s Global State of the Consumer Tracker. Promotions can be Effective in this ‘Deal-Seeking’ Environment.

Payment Services 359

Payment Services Promotions Consumer Inventory Management 359

Retail TouchPoints

NOVEMBER 29, 2024

Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. Promotional efforts such as coupons and discounts work well in social commerce, too, as do flexible payment terms. Cultivating KOCs (key opinion consumers, a.k.a.

Social Commerce 278

Social Commerce Beauty and Health Payment Services Consumer 278

Retail TouchPoints

NOVEMBER 22, 2024

While events like Black Friday and Cyber Monday are still expected to attract crowds and drive online traffic, competition for consumers’ carefully guarded share of wallet will be fiercer than ever. These networks enable targeted marketing, allowing retailers to deliver personalized offers that boost conversion rates.

Target Market 270

Target Market Marketing Marketing Spend Returns 270

Retail TouchPoints

DECEMBER 27, 2023

Consumer packaged goods (CPG) companies are obsessed with two things: maximizing revenue and minimizing operational expenses. Of the 30,000 new consumer products released each year, most of them fail. Most refer to the process as a sprint, and it is — except it’s the distance of a marathon. existing knowledge).

Operating Expenses 264

Operating Expenses Promotions Consumer Marketing 264

Retail TouchPoints

OCTOBER 25, 2024

As The Wall Street Journal noted, consumers are making 8% more trips to different retailers as inflation impacts household budgets. The Journal also reported that consumers are traveling to cheaper zip codes to shop and are joining loyalty programs to take advantage of promotions in greater numbers, according to retail analysts.

Shopping 289

Shopping Supermarket Advertising Consumer 289

Retail TouchPoints

MARCH 8, 2024

where he was one of the first 50 employees, and he’ll be responsible for driving a holistic customer experience using consumer insights, marketing, loyalty and promotions. Lidl also named Miguel Paradela as its new EVP of Purchasing and Chief Commercial Officer; Tod Seiling as VP of Fresh; and Michael Chao as Head of Marketing.

Supermarket 278

Supermarket Customer Experience Promotions Marketing 278

Inside Retail

MARCH 17, 2024

The Australian Competition and Consumer Commission (ACCC) has blocked a Bakers Delight plan to install a new product price tiering system for a range of promotional products in its new point-of-sale system. Bakers Delight’s new PoS system will not allow for product or price modification of discount promotions.

Planning 272

Planning Promotions Point of Sale Consumer 272

Inside Retail

APRIL 10, 2024

Cost-of-living has gone from crunch to crisis and with this new economic reality has come new consumer behaviours. This shift in shopping behaviour is not particularly surprising for retailers but it does present a unique marketing challenge.

Promotions 246

Promotions Consumer Checkout Shopping 246

Retail TouchPoints

AUGUST 26, 2024

Today’s competitive retail environment has brands facing a dual challenge — creating cohesive omnichannel experiences and engaging with spend-conscious consumers who thoroughly research their purchases. This simple action instantly delivers up-to-date and accurate information directly from the brand, ensuring a reliable consumer experience.

Promotions 264

Promotions Consumer Marketing Management 264

Retail TouchPoints

AUGUST 21, 2024

Here’s how to establish that winning balance of value, quality and convenience to emerge as a Value Wars leader: Amplifying What Matters Most for Your Customers Walmart’s bettergoods addresses consumers’ perceived value, which often mixes price and quality. Real-time technologies including measurement solutions can help.

Grocer 277

Grocer Merchant Services Marketing Consumer 277

Retail TouchPoints

OCTOBER 3, 2024

In consumer goods, the pet category can often be impervious to macroeconomic events that cause consumers to tighten their wallets. The study added that a 25% rise in the price of pet food and an 11% rise in the cost of vet care is causing concern among consumers. keep consumers happy, but economic times are dampening the mood.

Promotions 261

Promotions Consumer Sporting Goods Accessories 261

Retail TouchPoints

DECEMBER 28, 2023

The Container Store has promoted two executives as it continues to focus on strengthening its “Custom Spaces” business. Lindy Rawlinson, formerly EVP of Ecommerce and Digital Marketing has been promoted to Chief Digital Officer; and Jennifer Pape formerly of VP of Stores has been elevated to SVP of Stores.

Customer Experience 278

Customer Experience Promotions Store Operations Marketing 278

Retail TouchPoints

SEPTEMBER 12, 2024

Still-potent economic uncertainty is encouraging consumers to be savvier as they browse and buy. But while there may be more price comparing and deal hunting this holiday season, consumers will still expect stellar experiences as they browse and buy across channels. trillion — a soft 3% growth rate over the same period in 2023.

Merchant Services 306

Merchant Services Returns Consumer Planning 306

Retail TouchPoints

AUGUST 1, 2024

They used a computer – in the days before ubiquitous computing – to enter a McDonald’s promotion at huge scale, noting that the contest rules didn’t limit entries. ” McDonald’s also changed the entry language in future promotions. .” ” McDonald’s also changed the entry language in future promotions.

Promotions 249

Promotions Marketing Advertising Consumer 249