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What the metaverse means for retail and consumer goods

Inside Retail

It seems like every day a new piece of content is published about the metaverse that defines the metaverse, projects its market size, and offers frameworks for conceptual understanding. At Microsoft, we break down the metaverse i nto three strategies: consumer, enterprise, and industrial. Consumer metaverse. NFTs and Loyalty.

Consumer 263
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Getting to Grips with Gen Z

Retail TouchPoints

Gen Z consumers are neither easy to define nor predictable in their shopping habits. The consumer cohort born between 1996 or 1997 and 2010 and 2020 (there is no complete agreement here) is hard to read and reach because they are a product of the world they have been born into, one where change is constant, frequent and often unexpected.

Consumer 288
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Forrester Forecast: Online’s Share of U.S. Sales to Top 29% by 2029

Retail TouchPoints

Nearly three of every 10 purchases by American consumers will be made online as the end of this decade nears, according to projections from Forrester in its U.S. BOPIS sales got a huge boost from the COVID era and have remained popular for many consumers even as the pandemic has faded. Online Retail Forecast, 2024 to 2029.

Consumer 279
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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. Vision AI is becoming more central to creating that retail experience consumers desire.

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How Retail Tech Solutions Address Stadium Concessions Gripes

Retail TouchPoints

Through AI and other technologies, customers in grocery stores, clothing outlets and other convenience-style shops no longer need to wait in line to check out. consumers ages 15-69 anticipate going to a show in 2024, a jump from the 36% who attended one in 2023. And it’s not just helping consumers.

Checkout 280
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Challenges Faced by Emerging Brands in the Retail Industry

Retail TouchPoints

This accessibility has historically allowed emerging brands to scale their businesses, gain widespread distribution and seamlessly find their way into consumers’ hands. As a result, many have had to slow down their production, marketing and distribution efforts and focus instead on safeguarding their financial stability.

Marketing 263
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Challenges Faced by Emerging Brands in the Retail Industry

Retail TouchPoints

This accessibility has historically allowed emerging brands to scale their businesses, gain widespread distribution and seamlessly find their way into consumers’ hands. As a result, many have had to slow down their production, marketing and distribution efforts and focus instead on safeguarding their financial stability.

Marketing 246