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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. Vision AI is becoming more central to creating that retail experience consumers desire.

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How IoT is Transforming Digital Signage in Retail

Retail TouchPoints

For example, sensors tracking foot traffic and in-store behavior can influence the content shown on digital displays, delivering highly relevant messages to consumers. If a particular section of the store sees more traffic, a digital display could promote items from that section, creating a tailored shopping experience.

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How Localization is Helping CVS Position Itself as the Modern General Store

Retail TouchPoints

That information can be used to inform our seasonal assortments; the consumer psychology starts to really come into play. The competitive landscape surrounding each store also is a critical facet of how the store will be merchandised. said Balbale.

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‘Retail is a combination of creativity and analytics’: H&M’s Linda Li 

Inside Retail

Since joining H&M in 2014, Li has worked her way through several different roles at the Swedish-born accessories and apparel brand, including merchandising, store development and e-commerce, to her job as head of customer activation and marketing for H&M Americas.

Fashion 130
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In-Store Retail Media: Focus on the Shopper, Not the CPM

Retail TouchPoints

The rapid growth of retail media is now shining a slightly different lens on the store, as retailers seek to expand their menu of performance-based advertising opportunities by providing access to the location that still accounts for 90% of all packaged goods sales. Is it feasibly scalable? Is it right for retail media advertisers?

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Inspiring Faith Based Business Ideas for Entrepreneurs to Explore

Small Biz Trends

Diverse Business Ideas: Options range from faith-inspired cafés and nonprofit organizations to e-commerce platforms selling religious merchandise, each providing unique opportunities to serve a target audience. You can explore various options that resonate with your beliefs while addressing market needs.

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What the metaverse means for retail and consumer goods

Inside Retail

It seems like every day a new piece of content is published about the metaverse that defines the metaverse, projects its market size, and offers frameworks for conceptual understanding. At Microsoft, we break down the metaverse i nto three strategies: consumer, enterprise, and industrial. Consumer metaverse. NFTs and Loyalty.

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