Retail TouchPoints

OCTOBER 15, 2024

The collapse of the traditional marketing funnel was a central theme of this year’s Advertising Week New York (AWNY), which brought thousands of executives from across the industry landscape to New York City for four days of sessions exploring the convergence of marketing, advertising, media and culture.

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Retail TouchPoints

JANUARY 15, 2025

Her business plan, which centered around creating products for people with curly, coily, tight and textured hair, was decades in the making ( 20 of dreaming, 10 years in development and five years in-market, according to the Pattern Beauty website ), but now Ross and her Co-CEO Christiane Pendarvis are setting their sights on growing the brand.

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Retail TouchPoints

JANUARY 2, 2025

At the same time , in-person shopping and spending also saw gains , with Mastercard remarking on what it called consumers balanced basket: restaurant spending grew 6.3% This spending growth demonstrates the adaptability of both consumers and retailers and the overall strength of the economy. last year).

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Retail TouchPoints

OCTOBER 23, 2024

As data privacy becomes an increasing priority for both retailers and consumers, RFID stands out as a secure option that safeguards shoppers’ data. Unlike other technologies that may capture detailed consumer behavior and personal data, RFID technology is straightforward and privacy-conscious.

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Consumer Payment Services Inventory Management Checkout 275

Inside Retail

DECEMBER 5, 2024

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

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Marketing Apparel Consumer Accounting 244

Inside Retail

JANUARY 5, 2025

Two of the nations major employers, with a combined workforce of 320,000 staff and about a 66 per cent share of the grocery market, Woolworths and Coles endured a 2024 they would no doubt rather forget. Woolworths and Coles, Australias supermarket goliaths, have gone from Covid-19 heroes to cost-of-living villains in the last two years.

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Retail TouchPoints

JANUARY 8, 2025

A customer-centric approach to supply chain management is challenging; it requires a deep understanding of consumer expectations and behaviors, not just today but also for the foreseeable future. For starters, consumers appetite for digital commerce is skyrocketing. In 2020, global ecommerce sales reached $4.2

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Consumer Shipping Supply Chain Management Returns 279

Inside Retail

NOVEMBER 7, 2024

Australian consumers are expected to spend a record $6.7 The American-inspired shopping event hasn’t always been embraced by Australian retailers and consumers, but with the ongoing cost-of-living crisis and cost-of-trading crisis, there seems to have been a shift in attitude. That marks an increase of 5.5

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Inside Retail

APRIL 28, 2025

Justin Kestelman, the founder and chief executive officer of Hommey, told Inside Retail he wanted to create a brand that millennials and Gen Z consumers would want to have in their homes. Kestelman stated, We are not neutral or bland. Previously, it used an Australian shipping company, which led to delays.

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Inside Retail

APRIL 28, 2025

Retail media allows brands to target shoppers at or near the point of purchase, leveraging a retailers first-party data to deliver relevant, conversion-focused marketing. Your marketing and category teams may find themselves juggling media sales and execution alongside their day jobs, so they are going to need extra resources.

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Retail Focus

DECEMBER 3, 2024

Now, securing sought after products at the best price is becoming increasingly chaotic for consumers, with prices fluctuating during a number of weeks across the Golden Quarter. Forget deal or no deal, it’s more like deal or disappointment for consumers, leaving much to be desired in terms of results for retailers.

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Consumer Retailing Pricing Returns Promotions 261

Retail TouchPoints

MARCH 12, 2025

To meet this challenge head on, DSW set out to deepen its consumer connections and create experiences that drove meaningful engagement with the help of personalization platform Moveable Ink. While personalized engagement tactics may have been a nice-to-have in years past, in this current environment they are now a necessity.

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Marketing Consumer Management ATS 260

Retail TouchPoints

FEBRUARY 12, 2025

Dicks Sporting Goods is expanding its Dicks Varsity Team content creator and influencer program by inviting consumers who have a passion for both sports and social media to join.

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Sporting Goods Consumer Customer Experience ATS 257

Retail TouchPoints

MAY 5, 2025

The ways consumers discover products and develop loyalty to a brand has changed dramatically. Advertisers need to rethink the entire marketing funnel. Personalization isnt as Much Work as You Think In today’s market, digital platforms offer more than just a place to shop they provide unprecedented opportunities for exploration.

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Consumer Advertising Marketing Promotions 147

Retail TouchPoints

APRIL 10, 2025

Conversely, companies like Costco doubled down on DEI efforts , and social media feeds became filled with consumers signing up for memberships. consumers who say they will pay more based on an important value, nearly a quarter are spending more than they were six months ago. Resonate data shows that of the 54 million U.S.

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Consumer Marketing Planning Fashion 147

Retail TouchPoints

MAY 6, 2025

Since Google introduced the Privacy Sandbox initiative in 2019, the digital marketing landscape has undergone a significant transformation. The Privacy Sandbox was designed to balance user privacy with the future of digital marketing. For marketers, this means adapting to a new, more balanced approach to reaching audiences.

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Marketing Advertising Planning Management 165

Retail TouchPoints

OCTOBER 27, 2024

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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Payment Services Consumer Jewelry Marketing 321

Inside Retail

APRIL 14, 2025

According to a report by iResearch, the market size of micro-dramas in China last year reached US$6.85 They demand little from viewers, each episode lasts a minute or two, easily consumed between subway stops or during lunch breaks. In China alone, these ultra-short episodic series have become a cultural juggernaut. With more than 9.6

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Retail Marketing Marketing Department Stores Advertising 189

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But consumers are demanding in other ways, too. But consumers are demanding in other ways, too.

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Consumer Marketing Promotions Customer Experience 277

Inside Retail

MAY 5, 2025

For brands looking to level up their digital shelf strategy, it is important not only to understand where we are, but where the market is heading, to future proof for today and tomorrow. Those that invest in creator-led commerce, seamless checkout, and cross-channel personalisation will be best positioned to capture market share.

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Inside Retail

MAY 5, 2025

In the age of omnichannel retail and ever-expanding social media channels, retail marketing has never been more complex than it is today. Effective techniques to drive loyalty in 2025 Over the past few years, True Religion has grown exponentially, and marketing has played a pivotal role in the brands transformation, DArcy explained.

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Retail TouchPoints

NOVEMBER 29, 2024

Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. Cultivating KOCs (key opinion consumers, a.k.a. for every $1 spent on influencer marketing, one study found. Regardless, influencers pay dividends: businesses are making an average of $5.79

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Social Commerce Beauty and Health Payment Services Consumer 278

Retail TouchPoints

DECEMBER 24, 2024

For decades, household name brands have topped the consumer market. Theyve dominated shelf space at retailers around the world while owning consumer mindshare thanks to massive marketing budgets, established reputations and widespread recognition. All of that is changing. Have you tried their Chili Lime Tortilla Chips?)

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Consumer Marketing Management Shopping 278

Retail TouchPoints

JANUARY 16, 2025

Everyday consumers are brands most powerful influencers today. Even long-established companies can quickly lose market share to new competitors that excel at building these connections and fostering loyalty. Digital experiences have a profound influence on consumer behavior, shaping their preferences, habits and purchasing decisions.

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Consumer Customer Experience Shopping Marketing 304

Inside Retail

JANUARY 13, 2025

If you don’t have your narrative set, someone else will tell your story, said Katie Welch, the chief marketing officer of Rare Beauty. Ross wanted to find a haircare brand that carried products suited to a wide variety of hair textures that were also marketed and presented in a quality manner.

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ATS Fashion Apparel Consumer 289

Retail TouchPoints

NOVEMBER 22, 2024

While events like Black Friday and Cyber Monday are still expected to attract crowds and drive online traffic, competition for consumers’ carefully guarded share of wallet will be fiercer than ever. These networks enable targeted marketing, allowing retailers to deliver personalized offers that boost conversion rates.

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Target Market Marketing Marketing Spend Returns 277

Inside Retail

APRIL 11, 2025

While there is no one-size-fits-all solution to the tariff problem, and the situation remains fluid, several Australian retailers told Inside Retail they are recalibrating their strategies and looking to streamline their operations rather than retreat from the lucrative US market.

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Marketing Department Stores Accessories Shipping 165

Retail TouchPoints

JANUARY 24, 2025

The Modernization of Cosmetics Regulation Act (MoCRA) introduces significant regulatory changes for the cosmetics industry, aimed at enhancing consumer safety and product transparency. By understanding and implementing these standards, cosmetic manufacturers and retailers can navigate compliance effectively and strengthen consumer trust.

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Consumer Accounting Management Returns 297

Inside Retail

MARCH 26, 2025

After a four-year hiatus, G-Star Raw is poised to re-establish its presence in Australia and New Zealand, emerging from a turbulent chapter in the market. The Australian arm of the Dutch-founded denim giant, established in 1989, collapsed into voluntary administration in early 2020 as the advent of covid engulfed the market.

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Returns Fashion Consumer Marketing 264

Retail Focus

APRIL 25, 2025

The solution ensures that the supply is accurately tuned to the shopping preferences of consumers. ” The post Nedap selected for largest ever RFID deployment in Benelux market appeared first on Retail Focus Magazine - Retail Design. For MS Mode, RFID plays an important part in improving stock management and reliability.

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Retail TouchPoints

JANUARY 29, 2025

billion ) annually to counterfeiting, equating to approximately 5% of all clothing sales in that market. Look at the value of seized items that are picked up by customs its in the hundreds of millions of dollars in particular markets, so theres a real impact of taking steps to fight it, said Ferdinand in an interview with Retail TouchPoints.

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Marketing Promotions Consumer Apparel 264

Retail Focus

NOVEMBER 26, 2024

The influencer marketing industry was priced at £21 billion in 2024 and is projected to rise to £25 billion pounds by the close of 2024. Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content. When every post is an ad, consumer trust takes a hit.

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Promotions Consumer Advertising Marketing 246

Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. For many retailers, these platforms have grown to consume the whole marketing funnel and their templated options have become the default.

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Advertising Marketing Consumer Returns 237

Inside Retail

MAY 5, 2025

The dependence of Takashimayas growth in 2024 on those inbound tourists to its major domestic markets is now a bit of a concern in view of geopolitics. A weak Chinese economy, jittery domestic consumer confidence, and a couple of overseas stores that arent exactly setting the world on fire. per cent decline in February and a 2.5

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Retail TouchPoints

OCTOBER 11, 2024

It’s essential (though tough) work, especially because consumers’ demand for visual assets in digital ecosystems is only continuing to rise. This results in relentless demand for creating engaging content across an increasing number of marketing and ecommerce channels in this digital-first economy.

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