Retail TouchPoints

MARCH 5, 2021

The beverage alcohol company, which has operated as a traditional distributor-based wholesale business for decades, is currently in the process of building out standalone websites for its key brands as it moves toward becoming a customer-centric omnichannel operation. Taking a Long View to Optimize Marketing Spend.

Wholesale 261

Wholesale Consumer Marketing Fashion 261

Retail TouchPoints

JANUARY 9, 2024

Metz has more than 25 years of experience leading consumer and durable goods companies. ” Despite less-than-stellar sales for its direct business, Solo Brands has been seeing a hearty boost in its wholesale division. .” 15, 2024, when Christopher Metz, who most recently served as CEO of Vista Outdoor Inc., will take over.

Outdoor 290

Outdoor Wholesale Marketing Spend Sporting Goods 290

Retail TouchPoints

JANUARY 22, 2024

Despite having been around for more than 150 years, Kimberly-Clark doesn’t have a whole lot of name recognition among consumers. But now, consumers expect to be able to connect directly with the brands they see on their supermarket’s shelves. By tracking customer interactions (think clicks, scrolls, hovers, etc.)

Consumer 264

Consumer Marketing Spend Marketing Customer Experience 264

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. that’s why marketing teams are allocating more of their spend towards them. How to Take Consumer Engagement and LTV to New Levels.

Consumer 187

Consumer Payment Services Fulfillment Advertising 187

Retail TouchPoints

AUGUST 6, 2024

Both Shein and Temu offer cheap Chinese wholesale goods, but they didn’t only win on competitive pricing. Their aggressive approaches to marketing and merchandising enabled them to capture a massive portion of the retail market, and their sales tactics encouraged rapid customer engagement. The company spent nearly $1.8

Advertising 275

Advertising Fast Fashion Social Commerce Marketing 275

Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98

Retail TouchPoints

APRIL 16, 2024

When it comes to direct-to-consumer, or own stores, companies can readily track EGR components like Retained Revenue and Referral Revenue with their physical stores and customer lists. Tracking EGR becomes a little more challenging for businesses that are reliant on wholesale channels. Croud acquired impakt Advisors in 2021.

Promotions 147

Promotions Consumer Checkout Wholesale 147