Retail TouchPoints

JUNE 9, 2022

The influencer marketing industry is poised to reach $16.2 billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. Social media is where customers will go to brag, complain and advocate.

Consumer 363

Consumer Marketing Promotions Management 363

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. that’s why marketing teams are allocating more of their spend towards them. How to Take Consumer Engagement and LTV to New Levels.

Consumer 189

Consumer Payment Services Fulfillment Advertising 189

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. But don’t count YouTube out.

Marketing 305

Marketing Advertising Consumer Marketing Spend 305

Retail TouchPoints

AUGUST 6, 2024

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. As it entered a new market, it needed to establish brand awareness and attract customer interest on a national scale. Finally, TikTok has rapidly entered the U.S. The company spent nearly $1.8 operations.

Advertising 273

Advertising Fast Fashion Social Commerce Marketing 273

Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”.

Marketing 147

Marketing Social Commerce Advertising Consumer 147

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is the broader term used to describe the concept of retailers using their systems, infrastructure, data and access to their shoppers to help advertisers reach consumers. Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+.

Advertising 293

Advertising Marketing Social Commerce Consumer 293

Small Biz Trends

JULY 8, 2021

Organizing a retail event in a physical store can be a good way to pull consumers. 58% of consumers are interested in attending a retail event in the future ( SCORE ). The coronavirus pandemic fueled the growth of e commerce. But consumers love to visit retail establishments as they can touch, feel, or try out products.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138