Retail TouchPoints

FEBRUARY 19, 2024

Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) and soon, post-cookie world. And it’s never too early to start planning for Q4 2024.

Marketing 278

Marketing Marketing Spend Advertising Management 278

Retail TouchPoints

AUGUST 7, 2023

A few days before reporting Q2 earnings, Wish also announced plans to cut approximately 34% of its workforce, or about 255 employees, in order to “refocus the company’s operations.” Temu also operates as a manufacturer-to-consumer marketplace and offers a wide range of merchandise, from homewares to apparel. Wish is based in the U.S.,

Merchant Services 245

Merchant Services Drop-Shipping Shipping Payment Services 245

Retail TouchPoints

MAY 1, 2023

Investment Darlings: Sustainability, AI and Personalization While the industry is rife with new brands designed to challenge the marketplace and offer consumers more pointed solutions, investors are considering the ripple effects of external forces, like inflation, that will undoubtedly impact the long-term ROI of their investments.

Beauty and Health 274

Beauty and Health Consumer Health & Wellness Department Stores 274

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. In the process, the retailer can gather information about color preferences, style inclinations and even travel plans.

Marketing 278

Marketing Consumer Shopping Customer Experience 278

Retail TouchPoints

SEPTEMBER 19, 2023

And while CX optimization strategies can take time to map, plan and implement, there are smaller changes retailers can make in the short term that have an immediate impact on CX. Search results that prompt customers to leave your site waste marketing spend and raise customer acquisition costs.

Customer Experience 287

Customer Experience Checkout Marketing Spend Consumer 287

Retail TouchPoints

SEPTEMBER 22, 2022

It’s really the tale of two years ,” said Matt Kramer, National Sector Leader, Consumer and Retail for KPMG US. We were still in the pandemic, and I don’t think consumers really knew how long it was going to last, and that created uncertainty during the holiday period.

Promotions 246

Promotions Fulfillment Inventory Management Drop-Shipping 246

Inside Retail

NOVEMBER 21, 2022

We are also forecasting the market spending power of this group and quantifying it as a revenue opportunity in the future. Aligning marketing strategy to a range of potential futures allows us to mitigate risks and reduce unintended consequences, while taking advantage of opportunities. Shape the future you want.

Marketing 245

Marketing Consumer Marketing Spend Planning 245

Retail TouchPoints

MARCH 10, 2023

Gap has now identified a total of $550 million in potential savings annually, and the company believes there are still more opportunities to optimize its marketing spend and technology investments in the coming years. However, the actions will first incur severance and other related costs. 28, 2023, were $4.2

Marketing Spend 246

Marketing Spend Management Planning Consumer 246

Retail TouchPoints

MAY 1, 2023

Investment Darlings: Sustainability, AI and Personalization While the industry is rife with new brands designed to challenge the marketplace and offer consumers more pointed solutions, investors are considering the ripple effects of external forces, like inflation, that will undoubtedly impact the long-term ROI of their investments.

Beauty and Health 240

Beauty and Health Health & Wellness Department Stores Returns 240

Retail TouchPoints

MAY 27, 2021

Without the limitation of having to buy and sell stuff, you host partners that will enable you to expand the breadth and depth [of your assortment] and help the consumer find what they need more easily.”. Regardless of the form the marketplace takes, the aim is the same — to keep consumers in your ecosystem for as long as possible.

Fulfillment 280

Fulfillment Advertising Shopping Department Stores 280

Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98

Retail TouchPoints

JUNE 5, 2020

Customer journeys have been disrupted by COVID-19 and acquisition costs continue to rise, making it increasingly difficult to connect with consumers. As consumers remove in-store shopping from their path to purchase, retailers need to shift in-store marketing efforts to online strategies. Identify The Right Partners.

Marketing 194

Marketing Payment Services Promotions Consumer 194

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . There are many explanations.

Marketing 264

Marketing Advertising Marketing Spend Planning 264

Retail TouchPoints

APRIL 2, 2021

In a reversal of the traditional paradigm, today’s consumer expects brand loyalty to be reciprocal. The reward of the experience drives the consumer’s behavior, as opposed to a brand fretting about reaching the consumer on every channel they may possibly ever use. You avoid wasted spend and develop tailored content.

Customer Experience 165

Customer Experience Specialty Retailers Marketing Spend Management 165

Inside Retail

DECEMBER 12, 2024

The target consumer group will be runners who not only seek the performance-functional needs of running as a sport but also want to wear aesthetically fashionable functional brands and products when they’re not running. ST: Each different brand offers different product segmentation that caters to a different consumer segment profile.

Outdoor 130

Outdoor Marketing Inventory Management Store Layout 130

Retail TouchPoints

APRIL 16, 2024

Higher NRR indicates satisfied customers who are likely to spend more over time, opening doors for strategic initiatives like promotions, upselling and plan upgrades. Net Revenue Retention (NRR), a component of EGR, reflects year-over-year revenue from existing customers, providing valuable insights on recurring purchasers.

Promotions 147

Promotions Consumer Checkout Marketing Spend 147

Retail Gazette

APRIL 19, 2024

Superdry co-founder and chief executive Julian Dunkerton issued shareholders an ultimatum this week: support my restructuring plan or the business will collapse into administration. However, is the retailer’s radical restructuring plan enough to save the business or is it simply too little too late?

Planning 69

Planning Fashion Marketing Marketing Spend 69

Inside Retail

JUNE 27, 2021

We had a management meeting over the weekend and had a game plan worked out by Sunday which we’re now executing,” Richard Kelsey, co-founder and director of Beer Cartel, told Inside Retail. A lot of people pulled back media spend,” Makejev told Inside Retail. Potential impact on the supply chain.

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

Retail TouchPoints

OCTOBER 3, 2022

But the goal from the beginning was always to open this up to the general public and when the pandemic hit in 2020, we knew we had to accelerate that plan. Douang: Gen Z and millennial consumers are the largest spenders [for Aisle 24]. As Gen Z gets older, those consumers are going to control a bigger market spend.

Management 264

Management Inventory Management Location Shopping 264

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is the broader term used to describe the concept of retailers using their systems, infrastructure, data and access to their shoppers to help advertisers reach consumers. Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Inside Retail

JANUARY 12, 2023

Shares in Asos jumped 16 per cent to 682 pence in mid-morning trade on Thursday, spurred by hopes that Ramos Calamonte’s cost-saving plan will revive profits. On the sales front, the CEO forecasted continued volatility.

Fashion 130

Fashion Marketing Spend Marketing Planning 130

Inside Retail

AUGUST 28, 2023

Figures from the study show that more than three in five consumers feel that cashbacks are more persuasive than rewards points in encouraging them to spend, from making impulse purchases to trying out new products and opting for higher-quality items.

Promotions 130

Promotions Marketing Spend Consumer Marketing 130

Retail Gazette

FEBRUARY 7, 2024

Pandora is planning a “large expansion” of its store network over the next couple of years as sales for the retailer continue to surge. It said the higher marketing spend would weigh on its first quarter EBIT margin. Pandora is targeting organic sales growth of 6% to 9% in 2024.

Marketing Spend 85

Marketing Spend Consumer Shopping Planning 85

Inside Retail

FEBRUARY 29, 2024

Build a compelling ROI case: When you present performance data that clearly links marketing spend to revenue growth, boardroom conversations become a lot easier. Focus on customer-centricity Today’s consumers expect personalised, seamless shopping experiences. Collaborate with relevant stakeholders (IT, operations, etc.)

Marketing 130

Marketing Returns Customer Experience Planning 130

Retail Gazette

NOVEMBER 1, 2023

Asos chief executive José Antonio Ramos Calamonte is confident his turnaround plan will see the struggling fashion giant return to profitability in 2025 – despite, it plunging to an almost £300m full-year loss. He plans to do this by a shift “back to fashion” But what exactly does this entail?

Fashion 64

Fashion Planning Fast Fashion Returns 64

Small Biz Trends

JULY 8, 2021

Organizing a retail event in a physical store can be a good way to pull consumers. 58% of consumers are interested in attending a retail event in the future ( SCORE ). But consumers love to visit retail establishments as they can touch, feel, or try out products. Shopper behavior and consumer trends are constantly changing.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Inside Retail

AUGUST 28, 2022

Alyce Tran: I love creating products and working out how to market them. Through previous brand experience with TDE, influencer lunches, dinners and shoots I knew that brands that worked well for creating Instagram content resonated with consumers. For example, a plate is far less complex than a handbag! AT: I love retail!

Department Stores 130

Department Stores Fashion Marketing Consumer 130

Wiser

JULY 19, 2017

The 4 P’s; product, placement, price, and promotions are basic components of a marketing plan. In a retail setting, marketing and merchandising teams decide on the 4 P’s. The 4 P’s start with the right products available for the consumer to purchase. Assortment. Discounting and Promotions.

Marketing 84

Marketing Promotions Markdowns Advertising 84

Inside Retail

DECEMBER 6, 2022

Another e-commerce giant in the region, Amazon, has also announced plans to lay off about 10,000 employees, while social platform Twitter has famously reduced its workforce by half. The retrenchments meant GoTo joined Singapore-based Sea Ltd., It was part of a broader statement about cost-cutting that accompanied third-quarter earnings.

Payment Services 130

Payment Services Marketing Spend Advertising Marketing 130

I Vend

SEPTEMBER 16, 2022

By capturing data from a range of operational systems – inventory, retailer POS, marketing, promotion types, loyalty, supply chain movement, consumer demand – and pulling it all together, retailers can see patterns within their business, understand consumer behaviours, spot trends early and adapt rapidly.

Promotions 98

Promotions Customer Experience Marketing Spend Marketing 98

I Vend

JULY 8, 2021

Focus on local – Consumers have shown a marked preference for local stores over the last 18 months, a trend that looks set to continue, so retailers are looking to emphasise local ‘flavour’ within each brick and mortar store. iVend Retail Customers iVend helps retailers around the world to enhance customer experience.

Customer Experience 98

Customer Experience Payment Services Checkout Marketing Spend 98

Mass Relators

JULY 15, 2024

NEW YORK — Back-to-School spending for K-12 students is expected to remain flat at $586 per student, according to a report from Deloitte. As parents weigh prices, they plan to make room for both necessities and a few indulgences, representing an opportunity for retailers to take some anxiety out of the shopping season. billion and $7.4

Planning 52

Planning Merchant Services Social Commerce Accounting 52

Mass Relators

OCTOBER 10, 2022

I saw a report from Bloomberg a little while ago that the Federal Reserve has a new plan to end high inflation — through a “growth recession” strategy. We’re all wrestling with decisions on what percentage of costs to absorb without eroding margins, and how much to pass on to the consumer without damaging revenue and market share.

Management 52

Management Promotions Consumer Marketing Spend 52

Mass Relators

SEPTEMBER 26, 2022

I saw a report from Bloomberg a little while ago that the Federal Reserve has a new plan to end high inflation — through a “growth recession” strategy. We’re all wrestling with decisions on what percentage of costs to absorb without eroding margins, and how much to pass on to the consumer without damaging revenue and market share.

Promotions 52

Promotions Consumer Marketing Spend Marketing 52

Rangeme

SEPTEMBER 6, 2022

However, there’s no need for consumer packaged goods (CPG) brands to panic. Many factors remain within a brand’s control, including marketing efforts. That’s why we’re sharing the following marketing best practices to help you grow your top line, even in a recession. Pause to plan. How to Market in a Downturn.

Marketing 52

Marketing Advertising Consumer Promotions 52

365 Retail

DECEMBER 15, 2022

Meanwhile a further 12% said balancing Return on Investment (ROI) on marketing spend when compared to sales revenues generated during Christmas trading was a key focus. Yet, 94% of retailers polled by MoEngage were concerned about the impact of the cost-of-living crisis on consumer demand during Peak this year.

Marketing Spend 52

Marketing Spend Customer Experience Fulfillment Returns 52

365 Retail

OCTOBER 24, 2022

However, despite these challenges, almost three-quarters (73%) of CMOs say they were able to meet or exceed revenue projections during this period, and over half (55%) were able to increase their overall marketing spend. Richard Jones, Chief Revenue Officer at Wunderkind, commented: “CMOs are now at a crossroads.

Marketing 40

Marketing Marketing Spend Customer Experience Consumer 40