Consumer Marketing Spend Merchant Services 
Retail TouchPoints
AUGUST 20, 2024
Inflation rates remain unpredictable , consumer confidence is fluctuating and supply chain disruptions , including the geopolitical environment, continue to affect inventory levels and pricing. These factors have made it challenging for retailers to plan and execute effective marketing strategies.
Retail TouchPoints
AUGUST 7, 2023
After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. Doubling down on merchants outside of China. Wish is based in the U.S.,
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Retail TouchPoints
JANUARY 5, 2023
Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer behavior. Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor. Today’s Consumer Mindset.
Retail TouchPoints
SEPTEMBER 28, 2020
With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. Indeed, nearly three-quarters of online retail ad spend is now on Google Shopping ads, acquiring 85.3% of all clicks.
Inside Retail
NOVEMBER 21, 2024
Andrew Thornton, retail industry lead at Tyro Payments, explains that loyalty programs work better if tied to the same cards customers use to pay for goods, overcoming the need to present a loyalty program membership card or recite a phone number to earn points. “It It is all anonymous.
Indigo 9 Digital
JANUARY 17, 2023
Consumers around the world either couldn’t go to their favourite restaurant due to public health restrictions or they prefered to avoid going outside altogether. Food delivery companies largely sell an undifferentiated service. In the third quarter of 2022 DoorDash paid $446 million in marketing expenses or 35% of revenues.
Small Biz Trends
JUNE 30, 2023
Affiliate marketing is popular among businesses because it only pays if a specific action results in an increase in sales. You can make quick money as a marketing affiliate by recommending great products and services to your readers. What is Affiliate Marketing? billion U.S. dollars by 2022, up from 5.4
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