Retail TouchPoints

JANUARY 14, 2025

One of the core values of Dick Schulze, Founder of Best Buy , was learning from challenge and change a prescient insight from a retail leader in the 80s who realized even then that in retail, especially in consumer electronics retail, there would be constant change. How do we uniquely embrace what we do well and bring it to market?

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Consumer Marketing Management Fulfillment 216

Retail TouchPoints

DECEMBER 30, 2024

Today, brands are continuously seeking innovative strategies to effectively reach and engage their target audiences, and commerce media has emerged as a pivotal approach for driving sales and enhancing consumer interactions. Data Collaboration Effective data collaboration also can drive a successful commerce media strategy.

Advertising 260

Advertising Marketing Consumer Target Market 260

Retail TouchPoints

JANUARY 8, 2025

A customer-centric approach to supply chain management is challenging; it requires a deep understanding of consumer expectations and behaviors, not just today but also for the foreseeable future. For starters, consumers appetite for digital commerce is skyrocketing. In 2020, global ecommerce sales reached $4.2

Consumer 269

Consumer Shipping Supply Chain Management Returns 269

Inside Retail

DECEMBER 5, 2024

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244

Marketing Apparel Consumer Accounting 244

Retail TouchPoints

NOVEMBER 26, 2024

There are many reasons why consumers choose the products they buy and the brands they buy them from. However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions.

Consumer 255

Consumer Customer Experience Marketing Promotions 255

Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 243

Marketing Promotions Consumer Advertising 243

Tokinomo

SEPTEMBER 1, 2024

Campaign corner Smells like…Mayo? You know those great commercials for perfumes in which a celebrity goes on the mountain, then on the ocean while explaining how great it is to be free? Well, this is not that for sure. What if we were to tell you that Hellmans is launching a Mayo-inspired fragrance?

Consumer 246

Consumer Marketing 246

Inside Retail

NOVEMBER 7, 2024

Australian consumers are expected to spend a record $6.7 The American-inspired shopping event hasn’t always been embraced by Australian retailers and consumers, but with the ongoing cost-of-living crisis and cost-of-trading crisis, there seems to have been a shift in attitude. That marks an increase of 5.5

Consumer 246

Consumer Shopping Planning Marketing 246

Retail TouchPoints

JANUARY 2, 2025

At the same time , in-person shopping and spending also saw gains , with Mastercard remarking on what it called consumers balanced basket: restaurant spending grew 6.3% This spending growth demonstrates the adaptability of both consumers and retailers and the overall strength of the economy. last year).

Consumer 218

Consumer Returns Jewelry Promotions 218

Inside Retail

JANUARY 9, 2025

In recent years, though, the financial technology or fintech revolution in the customer credit market has changed all that, with the meteoric rise of buy-now-pay-later (BNPL) services. BNPL credit allows consumers to split their purchases into smaller, interest-free instalments. Its easy to see why so many consumers like BNPL.

Merchant Services 264

Merchant Services Payment Services Consumer Checkout 264

Inside Retail

SEPTEMBER 13, 2024

Makeup artist turned brand founder Hilary Holmes is challenging traditional beauty marketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. The post How Holme Beauty is disrupting traditional makeup marketing tactics appeared first on Inside Retail Australia.

Marketing 263

Marketing Consumer Customer Experience Location 263

Inside Retail

SEPTEMBER 24, 2024

Capitalising on this momentum and the resurgence of nostalgic trends, Mattel is now setting its sights on more ambitious goals for the Asia Pacific market. Paul Faulkner, senior VP and MD at Mattel Asia Pacific, spoke with Inside Retail about the company’s vision to conquer the burgeoning market.

Consumer 277

Consumer Planning Promotions Marketing 277

Tokinomo

DECEMBER 11, 2024

Seasonal trade marketing is a game-changer for FMCG brands. Holidays, cultural events, and changing seasons create windows of opportunity to captivate consumers, drive foot traffic, and increase product turnover.

Marketing 245

Marketing Consumer 245

Retail Focus

DECEMBER 3, 2024

Now, securing sought after products at the best price is becoming increasingly chaotic for consumers, with prices fluctuating during a number of weeks across the Golden Quarter. Forget deal or no deal, it’s more like deal or disappointment for consumers, leaving much to be desired in terms of results for retailers.

Consumer 261

Consumer Retailing Pricing Returns Promotions 261

Retail TouchPoints

SEPTEMBER 16, 2024

Discussing what will be motivating consumers two years from now, Buzasi called 2026 “the year of redirection,” predicting that people will be looking for coping mechanisms to deal with what she termed “the great exhaustion,” a lingering hangover from COVID-19, political division and culture wars.

Consumer 243

Consumer Fulfillment Shopping Marketing 243

Retail TouchPoints

OCTOBER 23, 2024

As data privacy becomes an increasing priority for both retailers and consumers, RFID stands out as a secure option that safeguards shoppers’ data. Unlike other technologies that may capture detailed consumer behavior and personal data, RFID technology is straightforward and privacy-conscious.

Consumer 216

Consumer Payment Services Inventory Management Checkout 216

Retail TouchPoints

JANUARY 9, 2025

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. With that success comes a highly competitive market filled with brands fighting to claim – and retain – market share. How they do that is becoming increasingly important.

Marketing 243

Marketing Customer Experience Target Market Advertising 243

Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

Marketing 246

Marketing Beauty and Health Promotions Customer Retention 246

Inside Retail

JANUARY 13, 2025

If you don’t have your narrative set, someone else will tell your story, said Katie Welch, the chief marketing officer of Rare Beauty. Ross wanted to find a haircare brand that carried products suited to a wide variety of hair textures that were also marketed and presented in a quality manner.

ATS 286

ATS Fashion Apparel Consumer 286

Retail TouchPoints

DECEMBER 9, 2024

Rather than actively seeking out products, younger consumers more frequently discover them through engaging, immersive content on social media platforms like TikTok and Instagram. How do you create experiences that spark consumer interest before they know they want (or need) your product?

Consumer 228

Consumer Drop-Shipping Fulfillment Shipping 228

Retail TouchPoints

OCTOBER 27, 2024

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

Payment Services 287

Payment Services Consumer Jewelry Marketing 287

Retail TouchPoints

DECEMBER 24, 2024

For decades, household name brands have topped the consumer market. Theyve dominated shelf space at retailers around the world while owning consumer mindshare thanks to massive marketing budgets, established reputations and widespread recognition. All of that is changing. Have you tried their Chili Lime Tortilla Chips?)

Consumer 236

Consumer Marketing Management Shopping 236

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But consumers are demanding in other ways, too. But consumers are demanding in other ways, too.

Consumer 229

Consumer Marketing Promotions Customer Experience 229

Retail TouchPoints

OCTOBER 25, 2024

As The Wall Street Journal noted, consumers are making 8% more trips to different retailers as inflation impacts household budgets. The Journal also reported that consumers are traveling to cheaper zip codes to shop and are joining loyalty programs to take advantage of promotions in greater numbers, according to retail analysts.

Shopping 242

Shopping Supermarket Advertising Consumer 242

Retail TouchPoints

SEPTEMBER 12, 2024

Still-potent economic uncertainty is encouraging consumers to be savvier as they browse and buy. But while there may be more price comparing and deal hunting this holiday season, consumers will still expect stellar experiences as they browse and buy across channels. trillion — a soft 3% growth rate over the same period in 2023.

Merchant Services 287

Merchant Services Returns Consumer Planning 287

Retail Focus

NOVEMBER 26, 2024

The influencer marketing industry was priced at £21 billion in 2024 and is projected to rise to £25 billion pounds by the close of 2024. Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content. When every post is an ad, consumer trust takes a hit.

Promotions 246

Promotions Consumer Advertising Marketing 246

Retail TouchPoints

NOVEMBER 29, 2024

Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. Cultivating KOCs (key opinion consumers, a.k.a. for every $1 spent on influencer marketing, one study found. Regardless, influencers pay dividends: businesses are making an average of $5.79

Social Commerce 238

Social Commerce Beauty and Health Payment Services Consumer 238

Retail TouchPoints

JANUARY 16, 2025

Everyday consumers are brands most powerful influencers today. Even long-established companies can quickly lose market share to new competitors that excel at building these connections and fostering loyalty. Digital experiences have a profound influence on consumer behavior, shaping their preferences, habits and purchasing decisions.

Customer Experience 225

Customer Experience Consumer Shopping Marketing 225

Inside Retail

JULY 10, 2024

JB Hi-Fi’s subsidiary The Good Guys is facing legal action from the Australian Competition and Consumer Commission (ACCC) for alleged deceptive misrepresentations around its ‘StoreCash’ promotions. The post ACCC sues The Good Guys over dodgy promotions appeared first on Inside Retail Australia.

Promotions 298

Promotions Consumer Location Marketing 298

Retail TouchPoints

JANUARY 6, 2025

While policymakers often champion tariffs as a mechanism to protect domestic industries, their ripple effects are far-reaching, inflating costs, disrupting supply chains and, ultimately, burdening consumers. Price-sensitive products suffered a drop in demand as consumers struggled to shoulder the rising cost of tariff-stricken goods.

Apparel 240

Apparel Consumer Payment Services Promotions 240

Retail TouchPoints

OCTOBER 29, 2024

In addition to the compressed retail rush, Salesforce reports that 43% of consumers are carrying more debt than last year, making the fight for attention even more intense. Nearly 70% of marketing spend has gone to these channels. Search engine marketing Search is still a critical tool driving traffic to online stores.

Advertising 265

Advertising Consumer Accounting Marketing 265

Retail TouchPoints

DECEMBER 2, 2024

Online sales saw an even bigger bump, with Adobe Analytics reporting a new milestone for ecommerce on Black Friday as consumers spent a record $10.8 That is more than double what consumers spent just a few years ago in 2017, when Black Friday drove a little over $5 billion in online spend. retail sales (excluding automotive) up 3.4%

Merchant Services 268

Merchant Services Jewelry Apparel Beauty and Health 268

Inside Retail

NOVEMBER 25, 2024

This seamless, integrated customer experience has redefined Australian consumers’ expectations, making it harder for traditional retailers to compete with their slower and more costly fulfilment methods. Shein: Dominating the fast-fashion market Shein has become a major player in Australian fashion, particularly among younger consumers.

Fast Fashion 246

Fast Fashion Fashion Consumer Marketing 246

Retail TouchPoints

JANUARY 9, 2025

All these different sensory elements, including the music playlist, dont feel forced; it feels very authentic in the store, said Jaime Bettencourt, responsible for revenue growth, brand strategy and content marketing at Mood Media in an interview with Retail TouchPoints.

Outdoor 237

Outdoor Fulfillment Consumer Location 237

Inside Retail

SEPTEMBER 1, 2024

Stuart and Samantha Cook launched the vegan fast-food brand amid rapid growth in the plant-based food market and had plans to franchise the chain. A shift in consumer habits has been blamed for the brand’s difficulties. However, their assessment, like ours, is that Flave is slightly ahead of current consumer habits.”

Marketing 299

Marketing Consumer Planning 299