Consumer Markdowns Wholesale 
Retail TouchPoints
SEPTEMBER 15, 2020
COVID-19 has massively influenced consumer behavior, and the economic fallout has had a huge impact on the role of price perception. As a result, consumer behavior has become harder to predict across multiple locations, which makes zone pricing a must for retailers. Within the U.S.,
Wiser
NOVEMBER 29, 2023
Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. Trade promotions are directed toward the intermediaries involved in the distribution process, such as wholesalers, distributors, or retailers. What is Consumer Promotion?
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Independent Retailer
DECEMBER 23, 2022
consumers have been pulling back on clothing and durable goods as soaring inflation raises the cost of food and basic items. Wholesale inventory bloat, combined with a softening demand in the economy, is taking its toll on cash flow and earnings at retailers. . Offer Promotions & Product Markdowns. Donate Excess Inventory.
Retail TouchPoints
NOVEMBER 3, 2020
By creating narrower product assortments and limiting inventory levels — especially for product shipments headed to brick-and-mortar stores —merchants would gain the ability to react more quickly to changing consumer trends, and even potentially reduce their need for markdowns. Richard Maicki. Keith Jelinek.
Inside Retail
JUNE 30, 2023
Unfortunately, Nike is facing the headwind of slower demand for sneakers and apparel which is pushing down wholesale orders, driving up inventory, and necessitating more marketing and promotional efforts to drive volume. The sports retailer has reported full-year revenue of $51.2
Inside Retail
MAY 30, 2024
Having launched as a strictly direct-to-consumer brand, Halara is switching things up and will be hosting its first-ever pop-up shop at 470 Broadway in New York City. As Hirata remarked, “Often you can’t, that’s why brands do markdowns like discounts or sample sales, or even why inventory sometimes goes straight to the landfill.”
Inside Retail
JULY 4, 2023
Chinese nationalism has helped both of them get a leg up and although it is difficult to predict how sustained an effect nationalism can have, few could argue that bias toward domestic brands is not a powerful force behind consumer buying habits, not only in China but everywhere.
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